Conversion strategies tailored to your website goals.
It's not enough to create a website that looks good. It also needs to be effective for your business, which is where B12’s conversion optimization tactics come in.
Your website's conversion rate is the number of conversions it generates, such as purchases or signups, divided by its number of total visitors. We'll continuously test elements of your website like its copy, images, and design elements to see what’s performing well and what needs improvement, then help you adjust accordingly.
The insights we discover on one page can often scale across multiple pages of your child care site. We want to make sure you’re maximizing the value of your B12 website and growing your business month after month.
B12 follows a growth-driven design framework, meaning we help you launch quickly then continuously test, learn, and improve. Both big and small changes can have a significant impact on your site’s performance.
Once your site launches, we closely track its metrics. We’ll reach out each month with updated stats and personalized recommendations to boost your website’s conversion rate.
The B12 model uses software to constantly monitor how your website is performing, then moves to quickly fix what’s not working. It’s all about identifying high-impact actions we can take to improve your business.
We track which pages are getting traffic and identify the lessons we can learn from those pages and apply to others
Your website needs a banner that grabs attention immediately and reduces bounce rate
Pop-ups encourage your visitors to share their email address or stay on your site and take the next step toward conversion
Optimizing load time leads to a better user experience and increased conversions
Your website’s layout will scale correctly to look great on every device
B12 experts are here to answer questions about your website and metrics
Several customizations can be added in only a few clicks so you can build a high-quality website fast.
Pro tip: The B12 website editor includes expert mode, which gives you or your web expert the ability to add extra layers of customization.
“I have thoroughly enjoyed working with the B12 website editor. It allows me to make pixel-perfect websites in a fraction of the time.”
“Designing a website in just a couple of hours is actually possible. Thanks to B12's simple-to-use website editor, I'm able to create professional designs that would normally cost thousands of dollars.”
“I love using the B12 website editor, which provides the ease of updating my website myself. With an intuitive editing platform, I didn’t need any guidance on making website updates. I made changes to my photos, copy, and text color — and I can do it whenever I want.”
“The value of the B12 website was there from the very start. I noticed more traffic coming in immediately, which is hugely important for me. Knowing that B12’s tools are constantly optimizing my website for search engines offers me peace of mind. It helps me focus on running my business instead of trying to figure out how to run a website.”Read more →
“I like that someone is monitoring my website every month and making suggestions for how to improve it.”
“Business owners are crazy busy. What's crazier is expecting a business owner to know how to design, maintain, direct traffic to, and update their own website. Thanks to our AI, they really don't have to. B12's AI-powered websites are powerful and we can't wait to get what we've built in front of people.”
“The website editor rocks! It makes it easy to add new items while keeping the same theme and structure I set when I created the site, no reformatting needed. It's fool proof and provides everything needed to create a seamless, gorgeous website. I actually use B12 for my own website!”
“It was such a pleasure to work with B12. Their technology made the web design process easy and the B12 team helped us launch a website we love! We're proud to be an investor and a client.”
“B12 was able to give us the flexibility we needed to play around with website elements while guiding us in our first attempt at building a website.”Read more →
“B12's goal is to provide the best customer experiences and I am so happy to be a part of that mission. Helping customers create a website that brings their vision to life is, by far, the best part of being here.”
“My B12 website looks great, I am truly satisfied with the outcome. I love the responsiveness of our new website, plus it's incredibly light and fast. The team did an incredible job with the styles and the designs really popped for me.”Read more →
“There's absolutely no comparison between our old website and the B12 one. Our B12 website gives us the call to actions we need and better communication tools with our patients. Since our B12 launch, we started seeing more online visitors scheduling a consultation through our website.”Read more →
“I think it's great that B12 is watching out for me. I'm reminded to update my website and I get ideas. I like that I'm not in it alone.”
“B12 bookings is truly one of the best features of my web page. My customers can always get in touch with me with this awesome tool.”
“If you want to sit at the head of the table, use B12. It is clear they have talented designers who are genuinely motivated to see you reach your goals.”Read more →
Join the 96 child care professionals who’ve trusted B12 to expand their online presence.