Get a financial planning website that converts visitors to customers

We’ll comb through every page of your financial planning website for conversion optimization so that your traffic becomes valuable leads for your business.

No credit card required
Get a financial planning website that converts visitors to customers

Make the most of your financial planning website traffic with seamless conversion optimization

Conversion strategies tailored to your website goals.

It's not enough to create a website that looks good. It also needs to be effective for your business, which is where B12’s conversion optimization tactics come in.

Your website's conversion rate is the number of conversions it generates, such as purchases or signups, divided by its number of total visitors. We'll continuously test elements of your website like its copy, images, and design elements to see what’s performing well and what needs improvement, then help you adjust accordingly.

The insights we discover on one page can often scale across multiple pages of your financial planning site. We want to make sure you’re maximizing the value of your B12 website and growing your business month after month.

How B12 approaches conversion optimization for financial planning

B12 follows a growth-driven design framework, meaning we help you launch quickly then continuously test, learn, and improve. Both big and small changes can have a significant impact on your site’s performance.

Once your site launches, we closely track its metrics. We’ll reach out each month with updated stats and personalized recommendations to boost your website’s conversion rate.

The B12 model uses software to constantly monitor how your website is performing, then moves to quickly fix what’s not working. It’s all about identifying high-impact actions we can take to improve your business.

More features to help you optimize your site

Calls to action (CTAs)
Calls to action (CTAs)

We’ll make sure your call-to-action buttons stand out, are above the fold, and are clear about what visitors should do next

Analytics
Analytics

We track which pages are getting traffic and identify the lessons we can learn from those pages and apply to others

Banners
Banners

Your website needs a banner that grabs attention immediately and reduces bounce rate

Conversion-oriented recommendations
Conversion-oriented recommendations

We’ll send you personalized recommendations every month to help you grow your site and improve

Pop-ups
Pop-ups

Pop-ups encourage your visitors to share their email address or stay on your site and take the next step toward conversion

Page speed
Page speed

Optimizing load time leads to a better user experience and increased conversions

Several customizations can be added in only a few clicks so you can build a high-quality website fast.
Pro tip: The B12 website editor includes expert mode, which gives you or your web expert the ability to add extra layers of customization.

What customers & experts say

Megan
Megan Customer / Body Wise

“I love using the B12 website editor, which provides the ease of updating my website myself. With an intuitive editing platform, I didn’t need any guidance on making website updates. I made changes to my photos, copy, and text color — and I can do it whenever I want.”

Karen
Karen Customer / The Lin Life

“B12 uses artificial intelligence to create websites quickly. The human team is friendly and accessible for those new to website development. I have a polished website in a shorter amount of time at an excellent value.”

Freddie
Freddie Customer / Suffolk Equity Partners

“B12 is amazing! You get a high-quality design for the price of DIY. It's really remarkable.”

Carlos
Carlos Customer / FitFuel

“If you want to sit at the head of the table, use B12. It is clear they have talented designers who are genuinely motivated to see you reach your goals.”

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Willie
Willie Customer / Urlife Now Fitness

“I like that someone is monitoring my website every month and making suggestions for how to improve it.”

Natalie
Natalie Customer / Natalie Elisha Gold

“The entire \[B12] process felt really quick and efficient. I was able to work with them and highlight certain areas that I wanted on my website. Everything that I didn’t like was changed in a matter of seconds and minutes. It was vastly different compared to the previous team that I had hired to do my website.”

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Shane
Shane Customer / Spike On The Water

“The B12 website editor is so simple to use. I added a bunch of images, reworked text, linked my products, adjusted form links, and even got an animation flying around my footer. The experience with B12 has been amazing. Building a quality website is now fast and affordable.”

Megan
Megan Customer success at B12

“The website editor rocks! It makes it easy to add new items while keeping the same theme and structure I set when I created the site, no reformatting needed. It's fool proof and provides everything needed to create a seamless, gorgeous website. I actually use B12 for my own website!”

Joseph
Joseph Customer / Founder Collective

“It was such a pleasure to work with B12. Their technology made the web design process easy and the B12 team helped us launch a website we love! We're proud to be an investor and a client.”

Rick
Rick Customer / Rick Finbow Enterprises, LLC

“I think it's great that B12 is watching out for me. I'm reminded to update my website and I get ideas. I like that I'm not in it alone.”

Debra
Debra Customer / A New View of Food

“B12 has positively impacted my business with its wide variety of integrations, such as the bookings integration! I’ve been getting more emails from potential customers who are able to book online and schedule consultations with me easily. I’m not tech savvy, so if you’re like me, having a company like B12 to work with is incredibly helpful.”

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Liam
Liam Sales at B12

“B12 aims to help small business owners by saving them time to focus doing what they do best — running their business. We want to help them increase their bottom line by providing high-quality websites at a fraction of the price charged by boutique agencies and other DIFY providers.”

Dan
Dan Sales at B12

“Business owners are crazy busy. What's crazier is expecting a business owner to know how to design, maintain, direct traffic to, and update their own website. Thanks to our AI, they really don't have to. B12's AI-powered websites are powerful and we can't wait to get what we've built in front of people.”

Anne
Anne Customer / Grit and Grace

“The value of the B12 website was there from the very start. I noticed more traffic coming in immediately, which is hugely important for me. Knowing that B12’s tools are constantly optimizing my website for search engines offers me peace of mind. It helps me focus on running my business instead of trying to figure out how to run a website.”

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Kelly
Kelly Customer success at B12

“We pride ourselves on excellent customer service. I love how customer-centric we are, and the technology we use to speed up the website creation process has helped us to deliver professional sites in a shorter span of time.”

See significant gains in your financial planning website’s conversion rate

Join the 96 financial planning professionals who’ve trusted B12 to expand their online presence.

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