2021 best practices: Finding leads for your law firm

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2021 best practices: Finding leads for your law firm

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Key quotes:

  • "Another survey of B2B companies conducted by Harvard Business Review asked executives to rate their company’s YoY change in revenue on a scale of 1 to 7, along with rating their organizations’ efficiency in sales pipeline management."
  • "It is the principal activity that ascertains the performance of your sales team over a certain length of time, and it determines how much revenue your organization is going to bring in each quarter."
  • "It helps them identify their challenges and solve them at every stage of the sales funnel, generating revenue in a much more anticipated manner throughout a quarter."
  • "It is an organized way of keeping track of multiple prospects as they gradually move through every stage in the sales process."
  • "Sales pipelines are often envisioned as a horizontal bar or even as a funnel sometimes that is divided into the different stages of the sales process of a company."
  • "This stage of the sales process calls for prospecting for leads and qualifying them."
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Key quotes:

  • "Having a Google My Business profile is one of the easiest ways to ensure your visibility in the local searches."
  • "Every marketer and the business owners want to go miles for ensuring that the SEO strategies implemented walk up to their expectations."
  • "It not only affects visibility in the search results but leads to more calls."
  • "Google compares the NAP data listed on different platforms like GMB, social media, and online directories and ranks your website."
  • "Optimizing your business can help you improve business sales many folds and rank well in the local search results."
  • "… Finding the right SEO Consultant in London is crucial for lending a much needed momentum to your online business."
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Key quotes:

  • "Having a Google My Business profile is one of the easiest ways to ensure your visibility in the local searches."
  • "It is important to make sure that the descriptions of the products and services should reflect what your customers are searching online."
  • "It is important to target specific keywords for appearing in the local search results."
  • "Including location in the important parts of the content like URL, title tag, headings, Meta description and footer can help you rank better online."
  • "It helps you in generating SEO-friendly backlinks to your website which in turn , will help you secure high rankings for your business online."
  • "Take time to write your page descriptions and title and make it search engine-friendly for better visibility online."
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Key quotes:

  • "In an interview at IMPACT, HubSpot founder puts it like this: “The best way to win consumer attention is by creating a truly inbound experience that is less interruptive, more relevant, and more helpful than anything they’ve experienced before.” So why does educational content marketing work so well? As a SaaS business, video can significantly boost your overall content marketing strategy in many ways; it can help you drive traffic, build a relationship with your audience and boost its engagement, increase the ROI of your content marketing, accelerate lead generation, and enhance customer loyalty."
  • "Let’s take a look at some of the best interactive content ideas for your SaaS business: Quizzes are a great way to engage your customers, test their knowledge, and learn more about their interests and needs."
  • "By creating, and effectively promoting, high-quality content podcasts you can raise brand awareness, demonstrate your credibility, engage your customers, and generate leads."
  • "You can also get featured as a guest on other podcasts that your target customers listen to and help educate them on topics related to your SaaS business."
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Key quotes:

  • "How to plan a hybrid event Here are some event design best practices: · One event, two experiences- Content should be relevant to both in-person and online attendees."
  • "· Virtual exhibits- Marketers need to explore this option to create a seamless experience where virtual attendees can learn more about products and services without having to attend an in-person trade show to be able to see demos."
  • "However, given that hybrid events address attendees both in-person, as well as online, the content needs to be tailored to suit both sets of audiences."
  • "Also, the messaging should address both groups of attendees and include reasons that people should attend the event, such as an educational experience, networking opportunity, or product demo."
  • "How to engage your audience The first step of the process is to encourage both online and in-person attendees to interact with one another."
  • "Demonstrated in the following infographic are some ways in which both virtual and in-person attendees can be actively engaged: Other than this, sponsorship engagement is also very important."
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Freddie Customer / Suffolk Equity Partners

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Kelly
Kelly Customer success at B12

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Jaiden
Jaiden Design expert at B12

“B12’s AI draft dramatically reduces my time traditionally spent working on content structure. As a B12 web expert, I can focus more time on creating a beautiful website and UX that fits the customer’s content and goals.”

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