2021 best practices: Finding leads for your law firm

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2021 best practices: Finding leads for your law firm

Resources

Key quotes:

  • "Having a Google My Business profile is one of the easiest ways to ensure your visibility in the local searches."
  • "It is important to make sure that the descriptions of the products and services should reflect what your customers are searching online."
  • "It is important to target specific keywords for appearing in the local search results."
  • "Including location in the important parts of the content like URL, title tag, headings, Meta description and footer can help you rank better online."
  • "It helps you in generating SEO-friendly backlinks to your website which in turn , will help you secure high rankings for your business online."
  • "Take time to write your page descriptions and title and make it search engine-friendly for better visibility online."
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Key quotes:

  • "How to plan a hybrid event Here are some event design best practices: · One event, two experiences- Content should be relevant to both in-person and online attendees."
  • "· Virtual exhibits- Marketers need to explore this option to create a seamless experience where virtual attendees can learn more about products and services without having to attend an in-person trade show to be able to see demos."
  • "However, given that hybrid events address attendees both in-person, as well as online, the content needs to be tailored to suit both sets of audiences."
  • "Also, the messaging should address both groups of attendees and include reasons that people should attend the event, such as an educational experience, networking opportunity, or product demo."
  • "How to engage your audience The first step of the process is to encourage both online and in-person attendees to interact with one another."
  • "Demonstrated in the following infographic are some ways in which both virtual and in-person attendees can be actively engaged: Other than this, sponsorship engagement is also very important."
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Key quotes:

  • "Having a Google My Business profile is one of the easiest ways to ensure your visibility in the local searches."
  • "Every marketer and the business owners want to go miles for ensuring that the SEO strategies implemented walk up to their expectations."
  • "It not only affects visibility in the search results but leads to more calls."
  • "Google compares the NAP data listed on different platforms like GMB, social media, and online directories and ranks your website."
  • "Optimizing your business can help you improve business sales many folds and rank well in the local search results."
  • "… Finding the right SEO Consultant in London is crucial for lending a much needed momentum to your online business."
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Key quotes:

  • "Another survey of B2B companies conducted by Harvard Business Review asked executives to rate their company’s YoY change in revenue on a scale of 1 to 7, along with rating their organizations’ efficiency in sales pipeline management."
  • "It is the principal activity that ascertains the performance of your sales team over a certain length of time, and it determines how much revenue your organization is going to bring in each quarter."
  • "It helps them identify their challenges and solve them at every stage of the sales funnel, generating revenue in a much more anticipated manner throughout a quarter."
  • "It is an organized way of keeping track of multiple prospects as they gradually move through every stage in the sales process."
  • "Sales pipelines are often envisioned as a horizontal bar or even as a funnel sometimes that is divided into the different stages of the sales process of a company."
  • "This stage of the sales process calls for prospecting for leads and qualifying them."
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Key quotes:

  • "In an interview at IMPACT, HubSpot founder puts it like this: “The best way to win consumer attention is by creating a truly inbound experience that is less interruptive, more relevant, and more helpful than anything they’ve experienced before.” So why does educational content marketing work so well? As a SaaS business, video can significantly boost your overall content marketing strategy in many ways; it can help you drive traffic, build a relationship with your audience and boost its engagement, increase the ROI of your content marketing, accelerate lead generation, and enhance customer loyalty."
  • "Let’s take a look at some of the best interactive content ideas for your SaaS business: Quizzes are a great way to engage your customers, test their knowledge, and learn more about their interests and needs."
  • "By creating, and effectively promoting, high-quality content podcasts you can raise brand awareness, demonstrate your credibility, engage your customers, and generate leads."
  • "You can also get featured as a guest on other podcasts that your target customers listen to and help educate them on topics related to your SaaS business."
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Karen Customer / The Lin Life

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Liam
Liam Sales at B12

“B12 aims to help small business owners by saving them time to focus doing what they do best — running their business. We want to help them increase their bottom line by providing high-quality websites at a fraction of the price charged by boutique agencies and other DIFY providers.”

Joseph
Joseph Customer / Founder Collective

“It was such a pleasure to work with B12. Their technology made the web design process easy and the B12 team helped us launch a website we love! We're proud to be an investor and a client.”

Megan
Megan Customer success at B12

“The website editor rocks! It makes it easy to add new items while keeping the same theme and structure I set when I created the site, no reformatting needed. It's fool proof and provides everything needed to create a seamless, gorgeous website. I actually use B12 for my own website!”

Sheila
Sheila Customer / Dr. Sheila Hughes Weight Loss & Wellness

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Willie Customer / Urlife Now Fitness

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Andrew
Andrew Customer / Heroes Homestead

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Freddie
Freddie Customer / Suffolk Equity Partners

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Chuck
Chuck Customer / Crowdfluencer

“My B12 website looks great, I am truly satisfied with the outcome. I love the responsiveness of our new website, plus it's incredibly light and fast. The team did an incredible job with the styles and the designs really popped for me.”

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Anne
Anne Customer / Grit and Grace

“The value of the B12 website was there from the very start. I noticed more traffic coming in immediately, which is hugely important for me. Knowing that B12’s tools are constantly optimizing my website for search engines offers me peace of mind. It helps me focus on running my business instead of trying to figure out how to run a website.”

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Stafford
Stafford Customer success at B12

“B12's goal is to provide the best customer experiences and I am so happy to be a part of that mission. Helping customers create a website that brings their vision to life is, by far, the best part of being here.”

Dan
Dan Sales at B12

“Business owners are crazy busy. What's crazier is expecting a business owner to know how to design, maintain, direct traffic to, and update their own website. Thanks to our AI, they really don't have to. B12's AI-powered websites are powerful and we can't wait to get what we've built in front of people.”

Debra
Debra Customer / A New View of Food

“B12 has positively impacted my business with its wide variety of integrations, such as the bookings integration! I’ve been getting more emails from potential customers who are able to book online and schedule consultations with me easily. I’m not tech savvy, so if you’re like me, having a company like B12 to work with is incredibly helpful.”

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