2021 best practices for fixing website 404 errors

Website 404 errors are frustrating yet common. Learn more about steps you can take to resolve this tricky online issue.

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2021 best practices for fixing website 404 errors

Resources

Key quotes:

  • "If you do want to prevent search engines from crawling your pages, Google Search Console has a friendly robots.txt generator to help you create this file."
  • "Avoid: Use unique descriptions for each page Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator)."
  • "Avoid: Use Data Highlighter If you want to give structured markup a try without changing the source code of your site, you can use Data Highlighter which is a free tool integrated in Search Console that supports a subset of content types."
  • "Avoid: Use text for navigation Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site."
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Key quotes:

  • "Building an effective Internal linking structure eases the job of search engine crawlers to better index the pages which ultimately results in higher ranking."
  • "Similar to redirect tag, the canonical tag should be used cautiously on the website, otherwise, crawlers will pick the wrong URL as the original URL and lesser unique content will be indexed While Implementing this tag, always avoid occurrences of the following cases: canonical to 404 pages, canonical to redirect page, canonical to a page which has lower importance on-site (lower PageRank), canonical tag chain and canonical tag loop."
  • "It is the anchor text that Google uses to assign relevance to your page content and make users click."
  • "Googlebot uses these tags and meta descriptions to match the content of a page with what people are looking for while crawling and indexing."
  • "Meta description tags, while not tied to search engine rankings, are extremely important in gaining user click-through from SERPs."
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Key quotes:

  • "HTTP Interceptors provide a flexible mechanism to control your application when dealing with network-related resources."
  • "🚀 Demo app / 🛠 Github Interceptors provide a convenient location to apply functionality across all or some network requests and responses."
  • "In its simplest usage, if you don’t want to modify the request, you return the handle method."
  • "From there you can interact with other services such as adding to a cache like you’ll see below or modifying the response in the XML to JSON example."
  • "The following example checks for the existence in the cache and returns it: If the request is not in the cache, make the request as normal with sendRequest."
  • "Here we pipe off the handle method to interact with the response and set it in the cache."
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Key quotes:

  • "For instance, this report gives recommendations for choosing good set preview colors and also shares our golden rules for approving icons for our marketplace."
  • "Check out the full list here: Search keywords with no results Another interesting data piece to look at are the searches with few results, ordered by the number of searches between March 1st, 2018 and March 1st, 2019."
  • "We start by looking at supply and demand data for Q2, then we continue with identifying more general opportunities in the Iconfinder marketplace and we finish by answering two questions that are relevant to icon designers: firstly, what are the best practices for icon set previews and secondly, what are the criteria that Iconfinder follows when approving icons."
  • "We touch upon the topic of colors for icon set previews and we also present the criteria Iconfinder follows when deciding which icons make it into our marketplace."
  • "Background colors look good if they make the icons stand out, as in the case of the two sets below."
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Key quotes:

  • "Because the eCommerce platform boasts with plenty of handy apps that will enable Shopify merchants to make their online stores ready for Christmas."
  • "We have singled out several useful apps that will make your store on Shopify look trendy, fresh and captivating for online customers."
  • "This Shopify website app will drive more sales into your store during Christmas shopping due to its well-designed search optimization."
  • "All you have to do is installing it from the Shopify app store, activating several buttons and that’s all: your website is already on the global market ready to boost your sales during the holidays and not only."
  • "To fix the current drawbacks and make your online store ready for Christmas, use the SEO Manager app."
  • "As far as Christmas is the tense period of all sorts of product sales, online merchants should be ready to face and manage the store traffic, nurture visitors, engage customers, increase sales, and go global via multilingual services."
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What customers & experts say

Andrew
Andrew Customer / Heroes Homestead

“I was always intimidated by my perceived difficulty of building a website but my experience with B12 was pretty smooth. I especially appreciate the quick response time to any requests I’ve sent the B12 team, and I also like the flexibility and ability to design the website ourselves. Since building my website, I’ve received a significant increase in the number of page views and email requests from the page.”

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Joseph
Joseph Customer / Founder Collective

“It was such a pleasure to work with B12. Their technology made the web design process easy and the B12 team helped us launch a website we love! We're proud to be an investor and a client.”

Daniel
Daniel Sales at B12

“I'm proud to work for B12 and deliver the product and service we do. Too often, individuals do not have the time or industry knowledge to build, manage, or maintain a website. In today's world, your website can be your best friend. We strive to make sure your best friend is working as best it can!”

Debra
Debra Customer / A New View of Food

“B12 has positively impacted my business with its wide variety of integrations, such as the bookings integration! I’ve been getting more emails from potential customers who are able to book online and schedule consultations with me easily. I’m not tech savvy, so if you’re like me, having a company like B12 to work with is incredibly helpful.”

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Anne
Anne Customer / Grit and Grace

“The value of the B12 website was there from the very start. I noticed more traffic coming in immediately, which is hugely important for me. Knowing that B12’s tools are constantly optimizing my website for search engines offers me peace of mind. It helps me focus on running my business instead of trying to figure out how to run a website.”

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Dan
Dan Customer / Dan Garcia Photography

“B12 bookings is truly one of the best features of my web page. My customers can always get in touch with me with this awesome tool.”

Megan
Megan Customer success at B12

“The website editor rocks! It makes it easy to add new items while keeping the same theme and structure I set when I created the site, no reformatting needed. It's fool proof and provides everything needed to create a seamless, gorgeous website. I actually use B12 for my own website!”

Stafford
Stafford Customer success at B12

“B12's goal is to provide the best customer experiences and I am so happy to be a part of that mission. Helping customers create a website that brings their vision to life is, by far, the best part of being here.”

Leslie
Leslie Customer / Social Theory

“What I appreciate most about B12 is its user-friendly interface. Not only do they build websites that look modern and great, but they’re also incredibly easy to manage and update. Whenever I have information that needs changing on my website, I can do it easily on my own.”

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Carlos
Carlos Customer / FitFuel

“If you want to sit at the head of the table, use B12. It is clear they have talented designers who are genuinely motivated to see you reach your goals.”

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Nikolai
Nikolai Expert at B12

“I use B12’s website editor on a daily basis and I love how easy it is to personalize the style. I’m able to add multiple images, videos, and text in different layouts based on the preference of our customers in just a few hours! It’s been a huge time-saver, given how intuitive the interface is.”

Heidi
Heidi Customer / CD Roma

“Since the launch, we’ve gotten more form submissions to inquire about our catering service and menu options. On top of that, I’ve noticed more customers who found out about us through our website before coming down to dine! The traffic we’ve realized in the short time the site has been online is very impressive.”

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Princess
Princess Customer / Clear Visions Consulting Services, LLC

“I need \[B12] recommendations. As I add new courses to my website, I need to make sure that I'm fresh, I'm sharp, and I'm up to date.”

Natalie
Natalie Customer / Natalie Elisha Gold

“The entire \[B12] process felt really quick and efficient. I was able to work with them and highlight certain areas that I wanted on my website. Everything that I didn’t like was changed in a matter of seconds and minutes. It was vastly different compared to the previous team that I had hired to do my website.”

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Liam
Liam Sales at B12

“B12 aims to help small business owners by saving them time to focus doing what they do best — running their business. We want to help them increase their bottom line by providing high-quality websites at a fraction of the price charged by boutique agencies and other DIFY providers.”

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