2021 best practices for fixing website 404 errors

Website 404 errors are frustrating yet common. Learn more about steps you can take to resolve this tricky online issue.

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2021 best practices for fixing website 404 errors

Resources

Key quotes:

  • "If you do want to prevent search engines from crawling your pages, Google Search Console has a friendly robots.txt generator to help you create this file."
  • "Avoid: Use unique descriptions for each page Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator)."
  • "Avoid: Use Data Highlighter If you want to give structured markup a try without changing the source code of your site, you can use Data Highlighter which is a free tool integrated in Search Console that supports a subset of content types."
  • "Avoid: Use text for navigation Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site."
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Key quotes:

  • "HTTP Interceptors provide a flexible mechanism to control your application when dealing with network-related resources."
  • "🚀 Demo app / 🛠 Github Interceptors provide a convenient location to apply functionality across all or some network requests and responses."
  • "In its simplest usage, if you don’t want to modify the request, you return the handle method."
  • "From there you can interact with other services such as adding to a cache like you’ll see below or modifying the response in the XML to JSON example."
  • "The following example checks for the existence in the cache and returns it: If the request is not in the cache, make the request as normal with sendRequest."
  • "Here we pipe off the handle method to interact with the response and set it in the cache."
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Key quotes:

  • "Building an effective Internal linking structure eases the job of search engine crawlers to better index the pages which ultimately results in higher ranking."
  • "Similar to redirect tag, the canonical tag should be used cautiously on the website, otherwise, crawlers will pick the wrong URL as the original URL and lesser unique content will be indexed While Implementing this tag, always avoid occurrences of the following cases: canonical to 404 pages, canonical to redirect page, canonical to a page which has lower importance on-site (lower PageRank), canonical tag chain and canonical tag loop."
  • "It is the anchor text that Google uses to assign relevance to your page content and make users click."
  • "Googlebot uses these tags and meta descriptions to match the content of a page with what people are looking for while crawling and indexing."
  • "Meta description tags, while not tied to search engine rankings, are extremely important in gaining user click-through from SERPs."
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Key quotes:

  • "For instance, this report gives recommendations for choosing good set preview colors and also shares our golden rules for approving icons for our marketplace."
  • "Check out the full list here: Search keywords with no results Another interesting data piece to look at are the searches with few results, ordered by the number of searches between March 1st, 2018 and March 1st, 2019."
  • "We start by looking at supply and demand data for Q2, then we continue with identifying more general opportunities in the Iconfinder marketplace and we finish by answering two questions that are relevant to icon designers: firstly, what are the best practices for icon set previews and secondly, what are the criteria that Iconfinder follows when approving icons."
  • "We touch upon the topic of colors for icon set previews and we also present the criteria Iconfinder follows when deciding which icons make it into our marketplace."
  • "Background colors look good if they make the icons stand out, as in the case of the two sets below."
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Key quotes:

  • "Because the eCommerce platform boasts with plenty of handy apps that will enable Shopify merchants to make their online stores ready for Christmas."
  • "We have singled out several useful apps that will make your store on Shopify look trendy, fresh and captivating for online customers."
  • "This Shopify website app will drive more sales into your store during Christmas shopping due to its well-designed search optimization."
  • "All you have to do is installing it from the Shopify app store, activating several buttons and that’s all: your website is already on the global market ready to boost your sales during the holidays and not only."
  • "To fix the current drawbacks and make your online store ready for Christmas, use the SEO Manager app."
  • "As far as Christmas is the tense period of all sorts of product sales, online merchants should be ready to face and manage the store traffic, nurture visitors, engage customers, increase sales, and go global via multilingual services."
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What customers & experts say

Megan
Megan Customer / Body Wise

“I love using the B12 website editor, which provides the ease of updating my website myself. With an intuitive editing platform, I didn’t need any guidance on making website updates. I made changes to my photos, copy, and text color — and I can do it whenever I want.”

Sheila
Sheila Customer / Dr. Sheila Hughes Weight Loss & Wellness

“There's absolutely no comparison between our old website and the B12 one. Our B12 website gives us the call to actions we need and better communication tools with our patients. Since our B12 launch, we started seeing more online visitors scheduling a consultation through our website.”

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Leslie
Leslie Customer / Social Theory

“What I appreciate most about B12 is its user-friendly interface. Not only do they build websites that look modern and great, but they’re also incredibly easy to manage and update. Whenever I have information that needs changing on my website, I can do it easily on my own.”

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Anne
Anne Customer / Grit and Grace

“The value of the B12 website was there from the very start. I noticed more traffic coming in immediately, which is hugely important for me. Knowing that B12’s tools are constantly optimizing my website for search engines offers me peace of mind. It helps me focus on running my business instead of trying to figure out how to run a website.”

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Heidi
Heidi Customer / CD Roma

“Since the launch, we’ve gotten more form submissions to inquire about our catering service and menu options. On top of that, I’ve noticed more customers who found out about us through our website before coming down to dine! The traffic we’ve realized in the short time the site has been online is very impressive.”

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Nikolai
Nikolai Expert at B12

“I use B12’s website editor on a daily basis and I love how easy it is to personalize the style. I’m able to add multiple images, videos, and text in different layouts based on the preference of our customers in just a few hours! It’s been a huge time-saver, given how intuitive the interface is.”

Jaiden
Jaiden Design expert at B12

“B12’s AI draft dramatically reduces my time traditionally spent working on content structure. As a B12 web expert, I can focus more time on creating a beautiful website and UX that fits the customer’s content and goals.”

Mandie
Mandie Design expert at B12

“I have thoroughly enjoyed working with the B12 website editor. It allows me to make pixel-perfect websites in a fraction of the time.”

Liam
Liam Sales at B12

“B12 aims to help small business owners by saving them time to focus doing what they do best — running their business. We want to help them increase their bottom line by providing high-quality websites at a fraction of the price charged by boutique agencies and other DIFY providers.”

Princess
Princess Customer / Clear Visions Consulting Services, LLC

“I need \[B12] recommendations. As I add new courses to my website, I need to make sure that I'm fresh, I'm sharp, and I'm up to date.”

Debra
Debra Customer / A New View of Food

“B12 has positively impacted my business with its wide variety of integrations, such as the bookings integration! I’ve been getting more emails from potential customers who are able to book online and schedule consultations with me easily. I’m not tech savvy, so if you’re like me, having a company like B12 to work with is incredibly helpful.”

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Natalie
Natalie Customer / Natalie Elisha Gold

“The entire \[B12] process felt really quick and efficient. I was able to work with them and highlight certain areas that I wanted on my website. Everything that I didn’t like was changed in a matter of seconds and minutes. It was vastly different compared to the previous team that I had hired to do my website.”

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Freddie
Freddie Customer / Suffolk Equity Partners

“B12 is amazing! You get a high-quality design for the price of DIY. It's really remarkable.”

Shane
Shane Customer / Spike On The Water

“The B12 website editor is so simple to use. I added a bunch of images, reworked text, linked my products, adjusted form links, and even got an animation flying around my footer. The experience with B12 has been amazing. Building a quality website is now fast and affordable.”

Karen
Karen Customer / The Lin Life

“B12 uses artificial intelligence to create websites quickly. The human team is friendly and accessible for those new to website development. I have a polished website in a shorter amount of time at an excellent value.”

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