"For example, for many of our ecommerce clients, the main conversion funnel looks something this: Home Page >> [click on “Shop Now” button] >> Product Gallery Page >> [click on a product] >> Product Page >> [click on “Add to Cart” button] >> [click on “Checkout” button] >> Checkout Process >> Purchase Confirmation You can use our Micro/Macro Conversion Goals Template (a public Google Doc) to get started: Go to the Behavior Flow report on Google Analytics (Behavior >> Behavior Flow)."
"Therefore, the main user flow for this website is: Home >> Shop Page >> Product Page >> Checkout You then want to set micro conversions for each step of the process (e.g."
"Now that we’ve explained how to select the right micro and macro conversion goals based on your Behavior Flow data, let’s talk about how to set it up in Google Analytics."
"For example, you can set up a micro conversion Goal such that if a user visits more than 3 pages and spends more than 2 minutes on a lead page, Adwords will add them to a retargeting list (because I see these visitors as “hot leads”)."
"Conversion rate optimization (CRO)is the method of increasing the percentage of website users taking the desired action — whether it’s filling out a form, being customers or not."
"The CRO cycle includes understanding how users pass around the site, what behaviors they are taking and what prevents them from achieving their goals."
"These are the 2 examples of conversions Macro-Conversions Micro-Conversions The CRO is useful for the ( Business To Business/ Saas Companies, E-Commerce Firms, Publication & Media Houses, Travel & Tour Agencies, and Agencies )."
"The conversion rate optimization is important because it helps in rising pay per click cost, increase in online competition, rise in digital marketing costs, shortening attention span of consumers and many more things."
"To increase user experience and lead to conversions, you can; In other ways, ornament your webpage immensely, so that the visitor would be willing to see other pages on your website as well as to take the desired action."
"To have a converting product page, you can; Pricing page of a website is usually the make or break pain point for many visitors, so applying CRO with clear descriptions of products and some testimonial comments would beneficial in the way of boosting conversion rate."
"To boost conversion rates, you need to collect information about how your visitors behave, who your customers are, and how your CRO performance is."
"You should determine the most fundamental elements affecting your conversion rate directly and regularly apply A/B test to them — website design, page design, questions on a form or questionnaire, images, content, calls to action, etc."
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Customer success at B12
“B12's goal is to provide the best customer experiences and I am so happy to be a part of that mission. Helping customers create a website that brings their vision to life is, by far, the best part of being here.”
Customer / Ledger Logic
“When I was looking at all the different options that help set up business websites, I saw B12 and noticed the verbiage on the website felt relatable.”
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Customer / Rick Finbow Enterprises, LLC
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Customer / Natalie Elisha Gold
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“B12 aims to help small business owners by saving them time to focus doing what they do best — running their business. We want to help them increase their bottom line by providing high-quality websites at a fraction of the price charged by boutique agencies and other DIFY providers.”
Customer / Heroes Homestead
“I was always intimidated by my perceived difficulty of building a website but my experience with B12 was pretty smooth. I especially appreciate the quick response time to any requests I’ve sent the B12 team, and I also like the flexibility and ability to design the website ourselves. Since building my website, I’ve received a significant increase in the number of page views and email requests from the page.”
“I like that someone is monitoring my website every month and making suggestions for how to improve it.”
Customer success at B12
“We pride ourselves on excellent customer service. I love how customer-centric we are, and the technology we use to speed up the website creation process has helped us to deliver professional sites in a shorter span of time.”
Customer / Crowdfluencer
“My B12 website looks great, I am truly satisfied with the outcome. I love the responsiveness of our new website, plus it's incredibly light and fast. The team did an incredible job with the styles and the designs really popped for me.”