"Conversion rate optimization (CRO)is the method of increasing the percentage of website users taking the desired action — whether it’s filling out a form, being customers or not."
"The CRO cycle includes understanding how users pass around the site, what behaviors they are taking and what prevents them from achieving their goals."
"These are the 2 examples of conversions Macro-Conversions Micro-Conversions The CRO is useful for the ( Business To Business/ Saas Companies, E-Commerce Firms, Publication & Media Houses, Travel & Tour Agencies, and Agencies )."
"The conversion rate optimization is important because it helps in rising pay per click cost, increase in online competition, rise in digital marketing costs, shortening attention span of consumers and many more things."
"To increase user experience and lead to conversions, you can; In other ways, ornament your webpage immensely, so that the visitor would be willing to see other pages on your website as well as to take the desired action."
"To have a converting product page, you can; Pricing page of a website is usually the make or break pain point for many visitors, so applying CRO with clear descriptions of products and some testimonial comments would beneficial in the way of boosting conversion rate."
"To boost conversion rates, you need to collect information about how your visitors behave, who your customers are, and how your CRO performance is."
"You should determine the most fundamental elements affecting your conversion rate directly and regularly apply A/B test to them — website design, page design, questions on a form or questionnaire, images, content, calls to action, etc."
"For example, for many of our ecommerce clients, the main conversion funnel looks something this: Home Page >> [click on “Shop Now” button] >> Product Gallery Page >> [click on a product] >> Product Page >> [click on “Add to Cart” button] >> [click on “Checkout” button] >> Checkout Process >> Purchase Confirmation You can use our Micro/Macro Conversion Goals Template (a public Google Doc) to get started: Go to the Behavior Flow report on Google Analytics (Behavior >> Behavior Flow)."
"Therefore, the main user flow for this website is: Home >> Shop Page >> Product Page >> Checkout You then want to set micro conversions for each step of the process (e.g."
"Now that we’ve explained how to select the right micro and macro conversion goals based on your Behavior Flow data, let’s talk about how to set it up in Google Analytics."
"For example, you can set up a micro conversion Goal such that if a user visits more than 3 pages and spends more than 2 minutes on a lead page, Adwords will add them to a retargeting list (because I see these visitors as “hot leads”)."
“I'm proud to work for B12 and deliver the product and service we do. Too often, individuals do not have the time or industry knowledge to build, manage, or maintain a website. In today's world, your website can be your best friend. We strive to make sure your best friend is working as best it can!”
Customer / A New View of Food
“B12 has positively impacted my business with its wide variety of integrations, such as the bookings integration! I’ve been getting more emails from potential customers who are able to book online and schedule consultations with me easily. I’m not tech savvy, so if you’re like me, having a company like B12 to work with is incredibly helpful.”
“I think it's great that B12 is watching out for me. I'm reminded to update my website and I get ideas. I like that I'm not in it alone.”
Customer / Urlife Now Fitness
“I like that someone is monitoring my website every month and making suggestions for how to improve it.”
Design expert at B12
“I have thoroughly enjoyed working with the B12 website editor. It allows me to make pixel-perfect websites in a fraction of the time.”
Customer / Heroes Homestead
“I was always intimidated by my perceived difficulty of building a website but my experience with B12 was pretty smooth. I especially appreciate the quick response time to any requests I’ve sent the B12 team, and I also like the flexibility and ability to design the website ourselves. Since building my website, I’ve received a significant increase in the number of page views and email requests from the page.”
“B12 is amazing! You get a high-quality design for the price of DIY. It's really remarkable.”
Design expert at B12
“B12’s AI draft dramatically reduces my time traditionally spent working on content structure. As a B12 web expert, I can focus more time on creating a beautiful website and UX that fits the customer’s content and goals.”
Customer success at B12
“We pride ourselves on excellent customer service. I love how customer-centric we are, and the technology we use to speed up the website creation process has helped us to deliver professional sites in a shorter span of time.”
Customer / The Lin Life
“B12 uses artificial intelligence to create websites quickly. The human team is friendly and accessible for those new to website development. I have a polished website in a shorter amount of time at an excellent value.”
Customer / Natalie Elisha Gold
“The entire \[B12] process felt really quick and efficient. I was able to work with them and highlight certain areas that I wanted on my website. Everything that I didn’t like was changed in a matter of seconds and minutes. It was vastly different compared to the previous team that I had hired to do my website.”
“I love using the B12 website editor, which provides the ease of updating my website myself. With an intuitive editing platform, I didn’t need any guidance on making website updates. I made changes to my photos, copy, and text color — and I can do it whenever I want.”
Sales at B12
“B12 aims to help small business owners by saving them time to focus doing what they do best — running their business. We want to help them increase their bottom line by providing high-quality websites at a fraction of the price charged by boutique agencies and other DIFY providers.”
Expert at B12
“I use B12’s website editor on a daily basis and I love how easy it is to personalize the style. I’m able to add multiple images, videos, and text in different layouts based on the preference of our customers in just a few hours! It’s been a huge time-saver, given how intuitive the interface is.”