A beginner's resource guide to pipeline email marketing

Wondering what pipeline email marketing is? Here's what you need to know.

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A beginner's resource guide to pipeline email marketing


Key quotes:

  • "Here’s a quick look at the 9 before we dive into each of them: It doesn’t matter if you’re B2B or B2C — if you want to organically generate sales leads online, content is the way to go."
  • "If you’re looking for quality graphic designers who can create a visual voice for your brand, communities like Dribbble and Behance are hotbeds of talent.SlideShare decksSlideShare decks are great for a couple of reasons: you get your point across quickly, and you get to repurpose content from a longer content piece (like a blog)."
  • "White papers are usually gated content, which means the visitor must provide their email ID to access the white paper.Case studiesCase studies are perfect testimonials for your business, because they have customers talking about how they’ve used your product/service to solve their problems."
  • "These tips will help you generate more leads from your landing pages: Optimizing your website in particular and your content in general requires a sound understanding of SEO (search engine optimization) techniques."
  • "Along with content marketing, email is the most preferred channel for generating sales leads online, according to a report from Ascend2."
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Key quotes:

  • "In this article, I will go over the tools that you can use to help you monitor and optimize your outreach process to ensure that your team has the best chance at success."
  • "You are able to use Sales Navigatorsearch options to find the right people and companies with a search experience that delivers the most relevant prospects."
  • "The different prospecting options that AnyLeads has for you to use are: Enrich Domain Allows you to upload a list of domains and will automatically provide you with an Excel file with all employees working at those domains, with their emails and all other information related to the company."
  • "The tools we will be showing you here will help you to create drip email campaigns (which are email campaigns which automatically send on the days that you specify, and will send them at the schedule times and intervals that you select) as well as social outreach where you can send your prospective customers LinkedIn mails."
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Key quotes:

  • "So, we’ve put together a series of seven building blocks to help you create an effective digital marketing strategy and set your business up for online success."
  • "As we’ve already outlined, your digital strategy is the series of actions you take to help you achieve your overarching marketing goal."
  • "The owned, earned and paid media framework helps to categorize the digital ‘vehicles’, assets or channels that you’re already using."
  • "For example, you might have an owned piece of content on a landing page on your website that’s been created to help you generate leads."
  • "It’s all about evaluating the best solution to meet your goal, and then incorporating the channels that work best for your business into your digital marketing strategy."
  • "Whatever your goal, you’re going to need to use owned content to form your digital marketing strategy."
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Key quotes:

  • "If you’re a business owner or in sales or marketing, you’ve probably heard about CRM."
  • "A good CRM helps you to manage customer interactions in a way that will boost customer loyalty and generate profits that’ll skyrocket your revenue."
  • "With a CRM you can track the sales pipeline and know when your customer is ready to buy from you, so you can send them appropriate and timely offers."
  • "If you’re focused on marketing or relationship building, CRMs help you get the big picture of the relationship each customer, or prospect, has with you because it strings together all their interactions, such as emails, and what content they’re interested in, together with their profile."
  • "CRM provides a shared record both can use, which means a salesperson can see what kind of support interactions a customer has had and address whatever issues they’ve had with the product or service."
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Transcript: In this video you'll learn about managing deals inside a pipeline and synchronizing email with an active campaign when we go over to deals which is the CRM here so now that we've kind of talked about you know what you can do or how you can send people to it we should at least explain what it looks like in kind of how it works when you go into deals there's three basic elements to it the first one is pipelines pipelines if you've ever done email marketing is is similar to like a list that would be you so it's just a category where a contacts can go in I've seen people for example used like we have an insurance broker that uses it and they have they sell you know auto insurance home insurance life insurance all those different things and so they have these pipelines based on what people are interested in so if someone's interested in home insurance they put them in their home insurance pipeline and then they have you know same for the other categories as well once you create a pipeline then you have stages and the stages right now we have... See more →

Key quotes:

  • "All too often, companies — small businesses especially — think that if they just pay to be on a search engine, they don’t have to invest time and resources in search engine optimization to rank higher organically."
  • "One great way to use paid search is for testing and optimizing your landing pages."
  • "Paid search is a great way to do landing page A/B testing because it allows you to direct traffic to your choice of pages, split this traffic to different pages, and ultimately find the pages that convert at the highest rate."
  • "In addition to landing page testing, you can also use paid search to find new keywords for your campaign."
  • "You should use the information in these Search Terms reports, and also in Google AdWords’ Keyword Planner, to discover new keywords that will help you further optimize all of your SEM campaigns."
  • "For instance, here we have the search term “inbound marketing.” You’ll see that there’s an organic search listing for HubSpot that ranks second on the page (just after Wikipedia), but we’re also buying the keyword “inbound marketing,” which displays our paid search ad for it."
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