Ad optimization levels that help increase conversions

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Ad optimization levels that help increase conversions

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Key quotes:

  • "I have seen a number of paid campaigns, specifically AdWords, with ads that send people to the website, but there is not a defined goal or clear action step when the visitor lands on the site Although the vanity metrics of pageviews or sessions can help you understand behavior and measure micro conversions, you want actions that lead to a macro conversion, such as a purchase or sign-up."
  • "People will have different preferences for how site navigation should work which is something you can test, but overall is it clear what to do based on the design? If you have a third party giving you that rating, you want that on your landing page to give credibility to your use of ‘high quality’."
  • "Have a page first that’s written for conversions, then write the message for the channel that brings people in."
  • "You can test the ad copy with AdWords and the headline on your landing page, among other things."
  • "To see how long it takes for your AdWords audience, use the Days to Conversion report."
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Key quotes:

  • "[tweetthis]Every product or service that exists has an ideal customer profile and no product is right for everybody.[/tweetthis] For today’s PageWiz blog post, I’ll give a quick step-by-step breakdown of the heuristic (which is just a scientific word for process or method) along with some ideas for using it to create high-converting landing pages for your company."
  • "You’ll never achieve 100% conversion, you’re increasing customer perception of value and decreasing perception of cost to maximize the amount of people who convert when they wouldn’t have otherwise because they now: You’ll notice there are numbers in front of each letter in the heuristic."
  • "When you initially read it, you might have thought, “Sure there are people on the beach, that’s because it’s free to go to the beach!” True, there is no monetary cost to go to the beach (at least here in Jacksonville), however, there is still a cost that customers weigh in the cognitive decision-making process that often unconsciously happens when they choose which (if any) conversion action to take."
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Key quotes:

  • "You just need to use these digital marketing conversion tools to fix the issues where your customers are getting stuck."
  • "So if your website or landing page is not bringing sales in, you need to know the answers of the following questions: These queries can leave a big impact on your conversions."
  • "Pro tip: The best way to make big impact on your conversion is to use google analytics tool with crazy egg Analyzing your website, landing page and entire campaign is very important for its success."
  • "Google analytics data helps you to track user experience and improve your website and campaign accordingly."
  • "So here are 3 most tried and tested digital marketing conversion tools for driving email marketing conversions: In a time when people are working round the clock, what will entice your user to stop, hold and click the mail you have send them? Some will help you improve your website, designing, & content strategy while others will optimize conversions on your social media, blogs and landing pages."
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Key quotes:

  • "Next, you can select this post every time you’re setting up new ad campaigns or new A/B test variations."
  • "Especially when you’re working with small budgets, the campaign take-off can take some time: That’s why I like to accelerate the optimization process by using FTO (fast take off) tactic."
  • "To see which weekdays contribute to the most conversions at the lowest CPA, go to your Facebook Ads Manager reports and use the Breakdown menu to break down your campaigns by Day."
  • "You can use the performance data from multiple Facebook campaigns to discover the best time for advertising."
  • "And what better way to discover new best-performing ad creatives, messages or audiences that running a quick Facebook A/B test."
  • "The campaign objective tells Facebook what’s the ultimate goal of your advertising campaign, and helps its algorithms optimize your ad delivery for best results."
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Key quotes:

  • "Although the Exact Match Type keywords will result in low search volume, precisely the conversions will be high because the phrase match keywords will only attract highly qualified visitors who are on a verge of converting into customers or who are actively looking for your product."
  • "Example: Exact Match Type Keyword is [Women Formal Hat] Result: Women Formal Hat, Formal Women Hat In PPC Marketing this is one of the best and effective strategies to increase conversions."
  • "As more qualified visitors are attracted with the help of negative keywords, there are more chances of them being converted leading to an increase in conversions."
  • "To prevent your ads from displayed for irrelevant search queries like second-hand washing machine and repair washing machine, you can add “Second-hand” and “Repair” to your negative keyword list."
  • "There is no point of having relevant and optimized landing pages when your ads are not even capable of generating clicks."
  • "By testing the ads and the landing page, you can see which of the version is more effective and then can implement it in your campaign."
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