"On the other hand, there are app platforms — like us at Disciple — with a versatile set of customisable features and functions that can deliver exactly what brands, businesses and influencers want from their own community app."
"But, if you’re looking to create a true community app — that is, a space where your community comes together around their shared passions — then you’ll need the design and functionality that promotes, encourages and represents the people that gather there."
"Our community platform is a great way to get the flexibility and functionality you’d expect from a bespoke build, but with the added benefit of ongoing support, guidance and expertise from our Community Success team."
"As is true of option one 👆, you’ll have the ease and simplicity of an out-of-the-box solution, which means rapid development and super quick speed to market, but with more customisation and the added confidence that the features have all been created specifically with communities in mind."
"So, the apps on our platform are full of the features and customisations that we, from experience, know will help build engagement and encourage interaction in every type of online community."
"Should you build your own forum software from scratch? Let’s look at the core of the debate of whether one should build their own from from scratch."
"When a company is looking to build a forum software from scratch, it seems to come down to following existing conditions within a company: Now to further specify."
"What seems to be the main impetus for the belief they can build a functional forum solution for their company? In short: “How hard could it be, really, to build a forum from scratch?” Well then it struck me."
"And so, just as I could build a house, a talented dev team could certainly build their own forum platform, but why bother? And yet this idea of building a forum software from scratch seems to persist."
"Here are a couple of reasons I came up with… Pros of Building It Yourself That’s it."
"So while I will admit there may be a small loss of flexibility, you should actually see it as a door opening for a dev team to do more."
"Unlike typical social media groups and pages with their thousands of disengaged followers, forums provide the means to build a more involved community where genuine engagement and meaningful human connections can thrive."
"Today, many brands are trying to discover how to make a forum that can turn their customer bases into engaged and close-knit communities where loyalty thrives through shared interests and real relationships."
"While forum software, social networks and mobile community apps give people the means to connect to one another, you need to them something to talk about in the first place, a sense of purpose if you will."
"Naturally, giving your community access to the right tools is important, but to ensure they get the value you’re promising them, you’ll need some kind of onboarding process."
"To make your value proposition clear, you need to ensure your brand community is at least as accessible and user-friendly as mainstream social networks."
"You need to be present where your members are and provide a modern user experience to bring your community closer together."
"From these engagements, businesses can unearth ideas that they can use to help their brand grow, among the many other benefits that online communities provide."
"User-generated content is an effective way to provide your community a platform where they can share their unique content."
"Related Article:Where the People Are: Modern Marketing Strategies for Multi-Channel Brands My Starbucks Idea proves how powerful crowdsourced content is and how it shows how active your community is."
"The forum is a great place to get acquainted with WordPress, as well as learn the tips and tricks on how to optimize your site from, thus providing its users with a very productive and collaborative experience."
"Take a cue from Figment, who offers teenagers with a passion for fan-fiction to create their stories, share others, and recommend products, all without having to worry about letting the brand hijack the content of users."
"Because of its rabid fans, Lego was able to establish a working relationship with the users of Lugnet, who continues to provide the company with valuable insights and uses for their products."
"What makes brand communities different from other more marketing-focussed platforms is that they’re built primarily to serve the needs of the customer, rather than the business."
"Building your own brand community is a lot more complicated and time-consuming than simply launching a business page on Facebook or Instagram."
"Most popular brands have their own self-hosted communities using customizable forum software, but there’s a lot more to building a private social network than simply installing a content management system (CMS) and then leaving it to look after itself."
"Since the entire purpose of a brand community is to boost engagement, you’ll want to reduce the need to use other apps or websites as much as possible."
"If you’re developing your own community mobile app or website forum, you should be able to pick and choose the features you want and personalize to your heart’s content."
"That’s where the power of branded communities really shines — the insights they provide you will feed directly into every aspect of your business to help you deliver ever greater value to your customers."
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