Here's what you need to know about local search for SEO

Key quotes:

• "Traditional SEO is focused on ranking high on the results page for global and national searches."
• "Local SEO focuses on improving your rankings in searches in and around a specific location (preferably, the one where your company is located)."
• "Many of the same SEO tools and tactics are used in local SEO, such as high-quality content and website optimization."
• "According to Think With Google , a February 2019 study showed that 83% of U.S."
• "shoppers used online search in the week before stepping foot into the brick and mortar store that popped up on their results page."
• "Local search engine optimization can be time-consuming and complicated, which is why there are a plethora of tools and services available to help you."

Transcript: If you're a local business thenchances are you probably want to get found by local prospects now in thisvideo I'm going to walk you through three key points to make sure that youincrease your chances of getting found by those people that are close to yourbusiness Hey there! Shane black from PerlDigital Marketing here and in this quick video I'm going to show you or speak to you about three key points to help get your local business found by more localprospects. The benefit there is that you're going to attract more leads whichwill hopefully convert into more clients and bring more revenue to your businessand revenue is good because revenue equals growth and growth equals smiles.So number one, first off in order to make sure that your business can be found bylocal prospects is that you need to get listed in local directories. Now, there isa key point here. You need to make sure your name address and phone numberlisted across directories is the same the problem with any discrepancies isthat search engines can see it as that you're not tending to your onlinepresence and they may decrease your rankings and we don't want to decrease your rankings we... See more →

Key quotes:

• "At present, Google makes over 2,500 to how they rank and index a business website on their search engine — each year."
• "Keyword research will help discover the words and phrases best suited to help the search engines know what you do (offer products or services), and where you do it (location) as well as identify what words people are typing into their search bar to find businesses like yours."
• "Nearly 10 years old and finally taking root, this tip has to do with using a simple HTML code called SCHEMA — also referred to as structured data or microformat — to better identify and classify some of the most important information on your website to search engines."
• "Doing so will reduce the amount of HTML coding that search engines have to process as they load your page making your page load faster — and the speed that a website page opens is an SEO element that affects ranking."
• "Sounds simple enough, but nearly 80% of small business have formatting or data errors in their citation NAP — their local visibility on search is sure to take a hit for it."

Key quotes:

• "When you’re rolling out different language versions of your website, ignore localized SEO at your peril."
• "Failing to consider local keywords, backlinks and social media could cost you valuable site visitors."
• "Google and other search engines take into account metrics like time spent on page, or “site stickiness.” If people are coming but not hanging around, your local SERP will go down and along with it, your visitors."
• "Don’t ignore the importance of on-page optimization when it comes to your localized SEO."
• "Make sure you consider the following elements: Once your website is streamlined, optimized with the right keyword density (less than three per 100 words) and functioning smoothly, you need to work on your off-page optimization."
• "To improve your localized SEO, start building up the backlinks pointing to your .de, .es, and .co.uk site versions."

Transcript: I've called this meeting because in the 30 years since I found it Acme grommets this is the first year we've ever failed to meet our revenue goals reports show we've been losing organic search traffic historically our number one source of sales Herbert as head of SEO what do you plan to do about this chief let me introduce you to my nephew he's an SEO wizard and I've called him in to give us his best recommendations nice to meet you mr. bossman I work to the hair salon in Dorchester and I got in three new clients with SEO strategy well I guess that's something what do you have for us well my first idea is to go on to our articles you've already written and change the anchor text all to by acne grommets regardless of where the length points her don't that get us in trouble with Google we'll just buy some more AdWords ads they'll be fine with us great I'm sure we'll soon have an enterprise SEO low-level strategy that we can be proud of and if you manage SEO and a large company you need one too here's why well Eric for... See more →

Key quotes:

• "Local SEO tactics include everything from claiming a business listing to managing online ratings and reviews."
• "There are many important ranking factors beyond standard SEO practices to take into consideration when optimizing your site for local search results."
• "In order for consumers and search engines to trust the data they find across the web about your business, you must ensure that its NAP (Name, Address, Phone Number) is consistent on your website and on all third-party platforms where your business is listed."
• "When search engines like Google encounter NAP inconsistencies, they can become less trusting of the data they have about the company, which can result in lower local search rankings."
• "Additional fields in local online directories and citations may include: -Description -Tagline -Social profiles -Images -Additional media -Alternate phone numbers -Fax number -Certifications -Brands carried -Payment forms accepted -Attributes An online local business review is left directly by a customer on any website or review platform, like Yelp, Google, and Facebook."
• "A pillar of SEO is ensuring that on-page content and meta data is optimized for relevant, high search volume keywords."

Key quotes:

• "Here are the key components to ensure your website is optimized locally: A study from 2016 found that 56 percent of local retailers haven’t claimed their Google My Business listing, so doing this is your first step if you haven’t already done so."
• "Google allows anyone to suggest edits and make changes to your listing, so it’s super important to ensure your business information is always 100 percent accurate."
• "Adding your business to relevant directories helps not only from an SEO standpoint (hello, backlinks!), but will also help ensure that wherever your searchers are searching for local businesses, you’ll be on the list! The key is to make sure that every single listing matches exactly what’s on your website and GMB (Google My Business)."