How to create a family website to promote your business

Does your business cater to families with children? Check out these family website tips to help you grow your audience.

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How to create a family website to promote your business

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Transcript: Picture this: You’ve just published your website. Within minutes your site is flooded with traffic and it’s already paying dividends. Sound too good to be true? Good! Because it is. Getting visitors to your site doesn’t just happen overnight. It takes quite a bit of work. But promoting your site doesn’thave to be a daunting task. Here are four quick tips to start grabbing the attention your new website deserves. Content marketing means using the content you produce as leverage for engaging your audience. By creating a variety of useful content like blog posts, podcasts, webinars, infographics, newsletters, and videos, just to name a few you build credibility and trust with potential customers. Start by determining what is actually valuable to your target audience, then tailor your content directly to them. Content marketing requires consistency and planning, but above all else, focus on keeping your content fresh and timely. Search Engine Optimization, or SEO, consists of a variety of techniques designed to get your site placed higher in search engine results and it’s essential. If you don’t optimize for search engines, you probably won’t be found by the 94 % of people who only view the first page of Google... See more →

Key quotes:

  • "Your first step is to determine whether your company or team can handle this project in-house or if you’ll need to outsource it to a third party web designer."
  • "Even if you’ve chosen a third party web designer, creating a roadmap for your website is still a critical step."
  • "This information can help users decide if they want to visit the site, because it will show up in search results."
  • "Link building is a way to show that your site is reputable and should be ranked highly in search results."
  • "Another way is to create excellent content (see above) that people will link to on their sites."
  • "It also gives your team or the web designer a chance to fix any bugs or errors so that when the big day comes, people notice your site for the right reasons."
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Key quotes:

  • "Wouldn’t you love to know easy (and FREE) ways to promote your business to attract more customers? With that in mind, we collected a list of 101 ways to get free advertising for your business."
  • "Any SMB can get free advertising and more customers by following this list! Create a Facebook business page and interact with customers on it."
  • "Ask your staff to share your business information on their social media accounts."
  • "Create a business Instagram account and post content several times a week."
  • "Make sure the content you share on social media is valuable."
  • "The better the content, the more likely to be shared by others."
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Key quotes:

  • "Some businesses are better suited to using Facebook or Instagram, while others should stick to LinkedIn."
  • "Social media is also perhaps the most effortful way to promote your business."
  • "If you’re considering using social media to promote your business make sure you have a means of sharing your content."
  • "If you can, plan with friends, family, employees, basically anyone you can get to both like and share your content on whichever platform you use."
  • "Many don’t allow direct promotion without permission, but will allow you to mention your business if you are truly contributing to the group by answering questions or providing useful products."
  • "Do you share your business on social media like Facebook, Instagram, and LinkedIn? One of the best ways to promote your business is by sharing it with people who know and trust you."
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Key quotes:

  • "Building personas for your core audience can help improve the way you solve social media challenges for your customers."
  • "For content marketing purposes, you need personas to help you deliver content that will be most relevant and useful to your audience."
  • "Use social media listening to find your potential customers asking questions or airing problems your product can solve on Twitter, Facebook and LinkedIn, or even Snapchat and Instagram."
  • "Surveys and interviews are often a critical component to building a useful marketing persona."
  • "For personas to become useful tools, it’s best if they’re based on interviews gathered from salespeople, customer service interactions, and the buyers (customers) themselves."
  • "Your greatest resource for coming up with jobs for your personas is likely to be customer surveys."
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Key quotes:

  • "The blog post was centered around ways to help promote a new website."
  • "There are many, many other ways to promote a new website, so we’ve decided to create another list for our visitors."
  • "It should include information on the company, features of the new website and contact information."
  • "The press release helps to not only announce the new website, but it also to build a link relationship for your new website."
  • "Through External Link Building Does your new website have any external links? Adding links to external sites helps to establish a linking relationship between the new website & other more established websites."
  • "This helps to promote a website through link building and in hopes that the websites see the linking relationship."
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What customers & experts say

Kelly
Kelly Customer success at B12

“We pride ourselves on excellent customer service. I love how customer-centric we are, and the technology we use to speed up the website creation process has helped us to deliver professional sites in a shorter span of time.”

Megan
Megan Customer success at B12

“The website editor rocks! It makes it easy to add new items while keeping the same theme and structure I set when I created the site, no reformatting needed. It's fool proof and provides everything needed to create a seamless, gorgeous website. I actually use B12 for my own website!”

Carlos
Carlos Customer / FitFuel

“If you want to sit at the head of the table, use B12. It is clear they have talented designers who are genuinely motivated to see you reach your goals.”

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Debra
Debra Customer / A New View of Food

“B12 has positively impacted my business with its wide variety of integrations, such as the bookings integration! I’ve been getting more emails from potential customers who are able to book online and schedule consultations with me easily. I’m not tech savvy, so if you’re like me, having a company like B12 to work with is incredibly helpful.”

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Anne
Anne Customer / Grit and Grace

“The value of the B12 website was there from the very start. I noticed more traffic coming in immediately, which is hugely important for me. Knowing that B12’s tools are constantly optimizing my website for search engines offers me peace of mind. It helps me focus on running my business instead of trying to figure out how to run a website.”

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Andrew
Andrew Customer / Heroes Homestead

“I was always intimidated by my perceived difficulty of building a website but my experience with B12 was pretty smooth. I especially appreciate the quick response time to any requests I’ve sent the B12 team, and I also like the flexibility and ability to design the website ourselves. Since building my website, I’ve received a significant increase in the number of page views and email requests from the page.”

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Dan
Dan Sales at B12

“Business owners are crazy busy. What's crazier is expecting a business owner to know how to design, maintain, direct traffic to, and update their own website. Thanks to our AI, they really don't have to. B12's AI-powered websites are powerful and we can't wait to get what we've built in front of people.”

Stafford
Stafford Customer success at B12

“B12's goal is to provide the best customer experiences and I am so happy to be a part of that mission. Helping customers create a website that brings their vision to life is, by far, the best part of being here.”

Karen
Karen Customer / The Lin Life

“B12 uses artificial intelligence to create websites quickly. The human team is friendly and accessible for those new to website development. I have a polished website in a shorter amount of time at an excellent value.”

Princess
Princess Customer / Clear Visions Consulting Services, LLC

“I need \[B12] recommendations. As I add new courses to my website, I need to make sure that I'm fresh, I'm sharp, and I'm up to date.”

Shane
Shane Customer / Spike On The Water

“The B12 website editor is so simple to use. I added a bunch of images, reworked text, linked my products, adjusted form links, and even got an animation flying around my footer. The experience with B12 has been amazing. Building a quality website is now fast and affordable.”

Jaiden
Jaiden Design expert at B12

“B12’s AI draft dramatically reduces my time traditionally spent working on content structure. As a B12 web expert, I can focus more time on creating a beautiful website and UX that fits the customer’s content and goals.”

Chuck
Chuck Customer / Crowdfluencer

“My B12 website looks great, I am truly satisfied with the outcome. I love the responsiveness of our new website, plus it's incredibly light and fast. The team did an incredible job with the styles and the designs really popped for me.”

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Heidi
Heidi Customer / CD Roma

“Since the launch, we’ve gotten more form submissions to inquire about our catering service and menu options. On top of that, I’ve noticed more customers who found out about us through our website before coming down to dine! The traffic we’ve realized in the short time the site has been online is very impressive.”

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Daniel
Daniel Sales at B12

“I'm proud to work for B12 and deliver the product and service we do. Too often, individuals do not have the time or industry knowledge to build, manage, or maintain a website. In today's world, your website can be your best friend. We strive to make sure your best friend is working as best it can!”

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