B12 Black-owned Businesses Program

Black entrepreneurs disproportionately face significant hurdles when establishing their businesses. We would like to do our part to counterbalance the racist actions and policies that prevent Black-owned businesses from reaching their full potential. To that end, B12 is providing free websites for Black-owned businesses as a way to amplify their voices and connect them with customers.

B12 Black-owned Businesses Program

This program isn't currently accepting applications.


Each quarter, B12 will select up to two winners of a free website (and more!).

The winners will receive:

  • A free B12 site built by professional designers
  • A free website domain
  • Unlimited website bandwidth and storage
  • Built-in search engine optimization (SEO)
  • B12's online scheduling tool
  • A monthly report summarizing your website metrics
  • A company spotlight on B12's social channels


If you have questions about your organization's eligibility, contact us at blackownedbusinesses@b12.io.

Eligible applicants meet these requirements:

  • Black-owned business
  • Owned by an adult (18+)
  • Located in the U.S. or Canada

Selection criteria

Some business owners may read the criteria and feel discouraged because they’re not an exact match.
Please apply anyway! There's a good chance that you're a better fit than you realize.

Your story

We want to hear all about what prompted you to start your business, as well as its goals, mission, and any obstacles you overcame. Our selection committee will pay special attention to intersectional applicants.


We want the B12 Black-owned Businesses Program to help applicants who need it most. Please note in your application if you’ve struggled to obtain funding elsewhere or have been impacted by the COVID-19 pandemic, or the recent economic downturn.

How to apply

This program isn't currently accepting applications.

Don’t hesitate to contact us with questions about the program or your application. Thank you for taking the time to apply!

What does B12 offer my business?

B12 takes a modern approach to building websites. We combine the best of artificial intelligence (AI) with human designers to launch professional websites fast and improve them over time. B12 designers create a search engine optimized site that fits your business and we’re available to update it for you as you evolve. Receive a monthly website report to track your progress and grow your business after launch.


We will notify the winner of the program via email on the announcement date above.

If you’re selected as a program winner, your B12 website is free forever, including its setup fee and monthly subscription fee.

B12 websites are the most effective for professional services companies like law, financial planning, insurance, and accounting firms, and are also great for consultants and coaches.

Yes! All applicants will receive a discount on a new B12 website.

You can learn more about B12 on our website, including our mission and process.

You can apply each quarter (4x/year).

Yes! Nonprofits are eligible and we’d love to learn about your mission.

If you identify as Black, you are eligible for this program.

Yes, a business with at least one owner who identifies as Black is eligible for the B12 Black-owned Businesses Program.

If at least one person on your organization’s Board of Directors or in the Executive Director role identifies as Black, your nonprofit is eligible.

Please contact us at blackownedbusinesses@b12.io with any questions.


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