Figma Sites - Free Website Builder

FAQs about Figma Sites website builder

• Who is Figma ideal for?

  Figma Sites is a suitable fit for designers and potentially smaller teams or individuals who want a more integrated and user-friendly approach to taking their web designs from concept to a live website, especially if they are already familiar with the Figma design environment. 

• How much does Figma cost?

  Figma offers a range of pricing options, including a free plan. Here's a breakdown of their current offerings:  

  Starter: This plan is free and is ideal for personal projects, basic design needs, and trying out Figma products.

  Professional: This plan is designed for professionals and small teams needing unlimited files and projects for a single team, as well as advanced prototyping tools and easier developer handoff. It costs:  

  • Collab seat: $5 per month 
  • Dev seat: $15 per month 
  • Full seat: $20 per month

  Organization: This plan is for businesses designing products across an organization and requiring unlimited teams and basic security features to centralize assets and workflows. It's billed annually and costs:  

  • Collab seat: $5 per month
  • Dev seat: $25 per month
  • Full seat: $55 per month

  Enterprise: This plan is for businesses designing for multiple products or brands needing enterprise-level security and scalable design systems. It's also billed annually and costs:  

  • Collab seat: $5 per month
  • Dev seat: $35 per month
  • Full seat: $90 per month
• Does Figma offer a free plan or free trial?

  Figma offers a free plan called "Starter." While the free plan has some limitations, particularly regarding the number of collaborative files and advanced features like team libraries and advanced prototyping, it helps you explore Figma’s core capabilities.

• How long does it take to set up a website with Figma?

  It depends on a few things:

  • The complexity of your website
  • Whether you're starting from scratch or using existing designs
  • Your familiarity with Figma Sites
  • How much you customize
• Does Figma offer other AI tools?

  Yes, Figma has been integrating AI-powered tools across its platform to help with various aspects of the design process. Here are some of the AI features they offer:  

  • Figma Make: This lets you start with a design and then use prompts to generate prototypes rapidly, helping you visualize ideas quickly.  
  • Image generation and editing: You can use AI (powered by OpenAI's gpt-image-1 and Gemini) to generate new images from prompts or customize existing ones directly within Figma.  
  • Contextual content generation: Instead of using placeholder text, AI can generate more relevant content directly within your design mockups.  
  • FigJam AI: Specifically for their online whiteboard tool, FigJam, AI can help you visualize complex ideas as diagrams, sort feedback efficiently, and automate some of the more tedious tasks involved in brainstorming and collaboration.  
• Is Figma easy to use?

  Figma Sites is designed to be easy to use, particularly for existing Figma users. Its integration with Figma Design, pre-built elements, and visual approach aim to simplify the process of creating and publishing websites. However, new users might need to invest some time in learning the fundamentals of Figma, and attention to accessibility might be necessary.

• How customizable is Figma?

  Figma Sites offers a significant degree of visual customization, especially for those within the Figma ecosystem. The upcoming ability to edit code directly will likely further enhance its customizability. While it might not offer the absolute limitless freedom of hand-coding, it aims to strike a balance between ease of use and the ability to create unique and branded websites.

• What are the top pros and cons of Figma?

  Figma offers real-time collaboration. Multiple people can work on the same design file simultaneously, see each other's changes live, and leave comments directly on the design. And because it's browser-based, you don't have to worry about installing software or constantly saving files locally. 

  However, Figma also has its drawbacks. It requires a stable internet connection. Additionally, large and complex design files with lots of artboards and intricate elements can sometimes slow down, especially on older or less powerful computers.

• How is B12’s AI website builder different from Figma Sites?

  B12 is a hosted AI platform for service businesses—site + lead capture, bookings, invoices, and eSignatures in one place. Figma Sites is design-first and depends on where you publish.

• Can I move from a Figma-led site workflow to B12?

  Yes. Generate a free B12 draft in about a minute, then use AI Assist to rebuild key pages quickly—no separate hosting or plugins to manage.

• Does B12 include SEO and blogging out of the box?

  Yes. B12 has a built-in blog and on-page SEO tools, plus AI Assist for website copy and posts. Expert help is available inside the platform.

• Is B12 better if I need client workflows like scheduling and invoicing from day one?

  Yes. B12 is purpose-built for services so you can capture leads, book meetings, invoice, and eSign contracts directly from your site.