Format - Professional Website Builder for Artists

FAQs About Format

• Who is Format ideal for?

  Format is a website builder specifically designed for creative professionals like photographers, videographers, artists, designers, and illustrators. It empowers creative artists to create an online portfolio that highlights their work.

• How much does Format cost?

  Format offers three pricing options. Its Basic plan ($8 per month) helps creatives jumpstart their career online. Its Pro plan ($11 per month) comes with unlimited website pages, 100GB of image storage, custom fonts, custom domain, and more. Its Pro plan ($13 per month) is suitable for those looking to build an online store and scaling their business.

• Does Format offer a free plan or free trial?

  Format doesn’t offer a free plan, but it does have a free trial where you can check out any plan you want for 14 days. Once the two weeks are up, you’ll then need to subscribe to any plan to access Format’s website building capabilities.

• How long does it take to set up a website with Format?

  Similar to other website builders, the time it takes to set up a website with Format depends on several factors. For instance, if you're new to website building, it might take longer for you to complete your site than for someone with prior experience using website builders or design software.

• Does Format offer other AI tools?

  As of writing, Format doesn’t offer other AI tools apart from its website builder. So if you need other AI-powered solutions for email marketing or copywriting, for instance, you’ll have to consider other website builders. 

• Is Format easy to use?

  Format makes it easy to create a website, with a user-friendly interface that anyone can navigate. Plus, it has a bunch of different themes to choose from, so you can find one that matches your style. You can also customize those themes to make your portfolio truly your own. 

• How customizable is Format?

  Format has built-in tools that help you customize everything to match your style. And if you ever get stuck on something, you won’t have to worry. Format Experts are there to lend a hand whenever you need it. 

• What are the top pros and cons of Format?

  The big pluses of the Format website builder are that it’s user-friendly and has friendly experts to help whenever you need a hand. It’s also specifically made with creatives in mind. However, using it on mobile can be a bit trickier for some users. There also isn't a free tier.

• How is B12’s AI website builder different from Format?

  B12 is built for service businesses of all kinds. Beyond an AI-made site, you get client intake, online scheduling, payments & invoicing, and eSignatures in one place.

• Can I move a Format portfolio to B12 easily?

  Yes. Generate a free B12 draft in about a minute, then use AI Assist to rebuild pages and add service workflows—no plugins or separate hosting to manage.

• Does B12 include SEO and blogging out of the box?

  Yes. B12 offers a built-in blog and on-page SEO tools, plus AI Assist for website copy and posts. Expert help is available inside the platform.

• Is B12 a good fit if I need bookings, proposals, invoices, and contracts?

  Yes. B12 is purpose-built so you can capture leads, book meetings, send invoices, and eSign contracts directly from your site.