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Softr Studio - Transform Airtable Data Into a Website

Softr Studio - Transform Airtable Data Into a Website

Pricing:

freemium

Softr is a no-code platform that can transform your data in spreadsheets or databases into a user-friendly website, web app, or client portal. You can choose from pre-made templates or design your own from scratch.

Notable features:

  • Product landing pages optimized for conversions
  • Ideal for building SaaS marketing websites or portfolios
  • More than 70 pre-built blocks
  • No-code editor
  • Responsive design
  • Integrations
  • Multiple pages
  • Email capture
  • Custom code
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B12 AI Website Builder

Softr Studio

Best for

Service businesses that need website + client workflows (intake, scheduling, invoices, eSignatures) in one place.
No-code teams building data-driven sites, portals, and internal tools from spreadsheets/DBs.

Platform type

Fully hosted AI website platform with built-in client tools and optional expert help (design/copy/SEO).
No-code app/website builder connected to data sources (e.g., spreadsheets, databases).

How the site is created

AI generates a tailored site in ~60 seconds; refine with drag-and-drop + AI Assist.
Assemble pages/blocks; map collections and permissions to your data source.

Lead capture

Built-in contact & client intake forms on your domain, plus a contact manager.
Forms and gated blocks; depth depends on plan and data model.

Client workflows

Online scheduling, intake forms, payments & invoicing, contracts & eSignatures.
Great for portals; service workflows typically via integrations/automations.

Blogging & SEO

Built-in blog + on-page SEO; AI Assist for pages/blogs/emails.
SEO settings; content often sourced from connected data.

Payments

Accept payments and send invoices from your site (service-first workflows).
Payments via integrations depending on setup.

Ownership & domain

Use your own domain; full control of pages, branding, CTAs, and client flows.
Custom domains; control varies by components and data structure.

Maintenance

Low — B12 manages hosting, security, and updates.
Low — hosted; you manage data sources, automations, and app logic.

Support model

Self-serve + access to B12 experts inside the platform (design/copy/SEO).
Docs/community; support depth varies by plan and integrations.

Ready to go live faster? Create website using AI and convert visitors with forms, scheduling, and invoices.

FAQs About Softr Studio

  • Who is Softr Studio ideal for?

    Since Softr Studio is a no-code website builder, it’s suitable for those who need to create websites even without coding knowledge. It’s also ideal for those who want to generate product landing pages, SaaS marketing websites, or portfolios. 

  • How much does Softr Studio cost?

    Softr Studio offers four paid pricing plans. Its Basic plan costs $49, ideal for entrepreneurs looking to showcase their online products. It has a Professional plan ($139/month), which is ideal for SMBs and agencies looking to create their internal apps or portals. The Business plan ($269 per month) is suitable for teams that need to build advanced apps. Lastly, it offers a Custom plan (custom pricing) for businesses looking to scale.

  • Does Softr Studio offer a free plan or free trial?

    Yes, Softr Studio offers a free plan. With this plan, you get access to 1 custom domain, 5 workspace collaborators, and 100 external app users. Softr’s Free forever plan is suitable for those interested in creating passion projects.

  • How long does it take to set up a website with Softr Studio?

    Softr allows for quick website creation, potentially within minutes. It offers features like pre-built blocks and a no-code editor to make the website building process easier for non-tech-savvy users. However, the actual time will depend on factors like the complexity of your website.

  • Does Softr Studio offer other AI tools?

    Yes, Softr Studio has another AI tool aside from its website builder. It has an AI app generator, which you can use to generate client portals, internal tools, directories, or a membership platform.

  • Is Softr Studio easy to use?

    Softr is designed to be user-friendly, particularly for those with no coding experience. The platform offers an intuitive interface, allowing for the creation of custom web applications without programming knowledge.

  • How customizable is Softr Studio?

    Softr Studio provides professional templates, which you can use as-is. However, you can also customize the elements in the template for more personalization. Customize backgrounds, fonts, and buttons, among other elements.

  • What are the top pros and cons of Softr Studio?

    The benefits of using Softr Studio are: its ability to generate apps and internal tools aside from websites, variety of templates, and free plan. For its cons, Softr Studio requires Airtable data, which it transforms into a website. Using the custom code feature may also be necessary to add specific blocks, which may require basic coding knowledge. 

  • How is B12’s AI website builder different from Softr Studio?

    B12 focuses on service businesses beyond an AI-made site, you get client intake, online scheduling, payments & invoicing, and eSignatures in one platform.

  • Can I move a Softr Studio project to B12’s AI site builder?

    Yes. Generate a free B12 draft in about a minute, then use AI Assist to recreate key pages and migrate copy without managing hosting or plugins.

  • Does B12’s AI website generator include SEO and blogging?

    Yes. B12 includes a built-in blog and on-page SEO tools, plus AI Assist for website copy and posts. Expert help is available inside the platform.

  • Is B12 better if I need bookings, invoices, and contracts from day one?

    If you’re a consultant, coach, or agency, B12 is purpose-built so you can capture leads, book meetings, invoice, and eSign contracts directly from your site.

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