Universe - No-Code Website Designer and Builder

Pricing:

freemium

Universe is a web design platform that uses artificial intelligence to help users build custom websites. No coding knowledge is necessary. This allows people to create their own sites from any device, whether it's a computer, smartphone, or tablet.

Notable features:

Build from any device (computer, tablet, or phone)
Designer templates
Option to build sites from scratch
Sell block and discounted shipping labels for businesses
Analytics and integrations

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B12 AI Website Builder

Universe

Best for

Service businesses that need website + client workflows (intake, scheduling, invoices, eSignatures) in one place.

Creators and small businesses that want a fast, mobile-friendly landing page or simple site.

Platform type

Fully hosted AI website platform with built-in client tools and optional expert help (design/copy/SEO).

Hosted website/landing page builder with a lightweight visual editor.

How pages are created

AI drafts a tailored site in ~60 seconds; refine via drag-and-drop + AI Assist.

Choose a template or generate sections, then customise blocks and copy.

Lead capture

Native contact & client intake forms on your domain + contact manager.

Basic contact forms and CTAs depending on template and plan.

Client workflows

Online scheduling, intake forms, payments & invoicing, contracts & eSignatures.

Primarily page creation; deeper workflows via integrations.

Blogging & SEO

Built-in blog + on-page SEO; AI Assist for pages/blogs/emails.

Core SEO settings aimed at quick publishing.

Payments

Accept payments and send invoices from your site (service-first workflows).

Ecommerce/payment options vary by plan/integrations.

Ownership & domain

Use your own domain; full control of pages, branding, CTAs, and client flows.

Custom domains on paid tiers; control depends on editor capabilities.

Maintenance

Low — B12 manages hosting, security, and updates.

Low — hosted platform; you manage selected add-ons.

Support model

Self-serve + access to B12 experts inside the platform (design/copy/SEO).

Self-serve resources; support depth varies by plan.

Turn a brief into a client-ready site - use B12 to create a website using AI, then layer in forms, scheduling, and invoicing as you scale.

FAQs

Who is the Universe website builder ideal for?
Universe is a website builder with a unique style, well-suited for playful and unconventional projects that fit with current social media trends. Universe allows you to quickly select a domain name, set up your website, and even build online stores—all from your phone or tablet.
How much does the Universe website builder cost?
Universe offers tiered plans with varying features. A basic plan allows you to access a template library (over 100 options) and domain hosting for free. Upgrading to a pro plan unlocks additional features like more premium templates, advanced website building tools, and options for customizing branding and domain settings. These pro plans start at $2.08 per month for the Domain+ tier and $5.99 per month for the Pro tier.
Does the Universe website builder offer a free plan or free trial?
Yes, Universe offers a free plan. This plan offers a generous amount of space for your website, with unlimited pages and a set of tools for designing its layout. It also includes some eCommerce features.
How long does it take to set up a website with the Universe website builder?
Universe offers AI-powered design suggestions to spark ideas, a library of designer templates to build upon, or the freedom to start from scratch. This allows you to create a website in minutes, depending on your approach.
Does the Universe website builder offer other AI tools?
No, as of writing, Universe doesn’t offer other AI tools. Its only AI-powered offering is its site builder.
Is the Universe website builder easy to use?
Universe offers a unique approach to website building. Designed specifically for mobile use, it allows you to easily create and manage your website directly from your phone or tablet.
How customizable is the Universe website builder?
Universe Pro gives you extensive control over your website's menu. You can customize its appearance, including how the menu opens, the fonts used, and the color scheme.
What are the top pros and cons of the Universe website builder?
Some of the top pros of Universe are its convenient setup, ease of use, and the fact that it supports Stripe as a payment option. For its cons, users report that customer support can be slow and that tickets can be confusing to customize.
How is B12’s AI website builder different from Universe?
B12 is built for services. Beyond an AI-made site, you get client intake, online scheduling, payments & invoicing, and eSignatures in one platform.
Can I switch from a Universe site to B12 quickly?
Yes. Generate a free B12 draft in about a minute, then use AI Assist to rebuild pages and add client workflows—no plugins or separate hosting to manage.
Does B12 include SEO and blogging?
Yes. B12 has a built-in blog and on-page SEO tools, plus AI Assist for website copy and posts. Expert help is available if you need it.
Is B12 better if I need bookings, invoices, and contracts from day one?
If you’re a consultant, coach, or agency, B12 lets you capture leads, book meetings, invoice, and eSign contracts directly from your site.

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