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WordPress - Free Website Builder

WordPress - Free Website Builder

Pricing:

freemium

With WordPress.com, you can easily create a site that stands out. It's designed to be simple to get started with and gives you flexibility to customize everything – from the overall layout to the smallest details. 

Notable features:

  • Pre-built block patterns
  • Built-in integrations with Openverse and Pexels
  • 50K+ add-ons and plugins
  • SEO tools
  • Logo Maker
  • Jetpack Social for sharing on social media
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B12 AI Website Builder

WordPress

Best for

Service businesses that want website + client workflows (intake, scheduling, invoices, eSignatures) in one place.
Teams that need full flexibility via themes, plugins, and custom code.

Platform type

Fully hosted AI website platform with optional expert help (design/copy/SEO).
Open-source CMS (self-hosted) or hosted plans via WordPress.com.

Setup & hosting

Hosting, security, backups handled by B12.
Choose host, configure SSL, caching, backups (or use WordPress.com plans).

How pages are created

AI drafts a tailored site in ~60 seconds; refine with drag-and-drop + AI Assist.
Use block editor/builders; manual structure, theme setup, and plugin selection.

Themes/templates

Pre-designed sections optimised for services; easy brand edits.
Thousands of themes; quality/performance varies widely.

Plugins vs built-in

Lead capture, scheduling, invoices, eSignatures built in.
Add via plugins (forms, bookings, invoices, security, SEO, etc.).

Lead capture

Native contact & intake forms with contact manager.
Forms via plugins or page builders; CRM integrations vary.

Client workflows

Appointments, payments, contracts inside B12.
Workflows stitched using multiple plugins/integrations.

Blogging & SEO

Built-in blog + on-page SEO; AI Assist for pages/blogs/emails.
Excellent blogging; SEO via settings + plugins (Yoast, RankMath, etc.).

Maintenance & security

Low—B12 manages updates and security.
Ongoing plugin/theme/core updates; security hardening required.

Performance

Optimised hosting and caching by default.
Performance depends on host, theme, plugins, and optimisation.

Time to publish

Very fast—generate, tweak, publish.
Fast for simple sites; longer with custom themes/plugins.

Support model

Self-serve + access to B12 experts inside the platform.
Community/docs; managed help via host or marketplaces/agencies.

On a tight budget? Learn how to build a website for free with B12’s AI draft, then add scheduling and invoicing as you grow.

FAQs about WordPress website builder

  • Who is WordPress ideal for?

    WordPress is suitable for a wide range of people. If you're just starting out and want an easy way to build a website, it's user-friendly. But it's also incredibly powerful for those with more technical skills. So, whether you're a beginner or a seasoned pro, WordPress has something to offer.

  • How much does WordPress cost?

    WordPress has a few different pricing plans. For just getting your personal website online with your own domain name, their Personal plan is around $4 a month.

    If you want more design tools to make your site unique, their Premium plan is about $8 a month. For businesses that need more power, like the ability to add extra features with plugins, they have a Business plan at around $25 a month. And if you're planning on selling things online, their Commerce plan is about $45 a month and includes tools specifically for that. They have options for really big websites with their Enterprise plan, but that starts at $25,000. 

  • Does WordPress offer a free plan or free trial?

    Yes, WordPress.com does have a free option. It's a way to get a basic website up and running without paying anything upfront. Keep in mind that the free plan has some limitations, like having a WordPress.com subdomain (your site's address will look something like yoursite.wordpress.com) and they might show ads on your site. It's a good starting point if you want to try it out or have very basic needs.

  • How long does it take to set up a website with WordPress?

    You can get a basic WordPress website up and running pretty quickly – often in under an hour. The initial setup, like getting your hosting and installing WordPress, is usually quite straightforward and many providers have automated processes that make it even faster.

    However, how long it really takes to have a website you're happy with depends a lot on what you want to do with it. If you're aiming for a more complex website with custom design, specific features (like an online store or membership areas), and lots of content, then it will naturally take longer – potentially days or even weeks.

  • Does WordPress offer other AI tools?

    While WordPress itself doesn't have built-in AI tools right out of the box, you can use plugins that can bring AI capabilities to your website. So, even though it's not a standard feature, you can find ways to use AI within your WordPress site through these integrations.

  • Is WordPress easy to use?

    For the most part, WordPress is generally considered user-friendly, especially when you're just starting out. The basic stuff, like writing blog posts, creating pages, and uploading images, is intuitive. However, once you start getting into more advanced customizations or using different plugins, it can become a bit more complex.

  • How customizable is WordPress?

    WordPress is highly customizable. You can change the entire design of your site just by switching themes. There are thousands of them, both free and paid, that offer all sorts of different layouts and styles. There are also plugins for everything from adding contact forms and online stores to improving your site's speed and security. And because WordPress is open-source, developers can modify pretty much anything. 

  • What are the top pros and cons of WordPress?

    WordPress.org offers several advantages, like its affordability as the core software is free, requiring only the cost of hosting and a domain name. It's also user-friendly, allowing beginners to build websites without coding knowledge, thanks to intuitive dashboards and visual editors. 

    Despite its strengths, WordPress.org does have some drawbacks. The sheer number of available themes and plugins can be overwhelming for beginners, making it difficult to choose the best options. Optimizing site speed can also become challenging as more plugins are added, potentially impacting user experience.

  • Why choose B12 over WordPress for a services website?

    B12 gives you a website plus client workflows—lead intake, online scheduling, invoices, and eSignatures—without juggling plugins or hosting.

  • Can I move my WordPress site to B12?

    Yes. Generate a free B12 draft in about a minute, then use AI Assist to rebuild key pages/posts and consolidate your client tools.

  • Does B12 include SEO and blogging?

    Yes. B12 has a built-in blog and on-page SEO tools, plus AI Assist for website copy and posts. Expert help is available inside the platform.

  • What if I need deep customisation?

    If you need highly custom designs or niche plugins, WordPress is great. If you want speed plus built-in client workflows, B12 is purpose-built for that.

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