Case study

Atlas Law embraces technology and new approaches in its web presence that conventional law firms resist

Founder Jia Junaid breaks boundaries, serves clients worldwide, and grows without a marketing team.

Atlas Law
Atlas Law
Customer:Atlas Law
Company size:1-10 employees
Problem:The firm struggled to find a reputable web design platform that didn’t cost thousands or miss the mark
Solution:A website that supports Atlas Law's global network of clients and keeps the firm ahead of the technological curve
Products used:

About Atlas Law

Jia Junaid saw a lack of female leadership in the legal industry and realized she was in the position to change that. To achieve her goal, Jia started Atlas Law in 2014, a private law firm specializing in practices in residential real estate, family, and immigration law.

“I wanted to start my law firm because I saw a void in female and minority representation in the legal community. Typically, private practices in corporate law and real estate are very male-dominated, and that is mirrored in my South-Asian ethnic community too. I wanted to break these boundaries and stereotypes and empower women to be leaders and have equal participation in these practices.”

Committed to her cause, Jia grew and expanded her Canada-based company to represent clients from all over the world, including the United States, the Middle East, South Asia, and North Africa.

The challenge

Embracing technology has been the cornerstone of Atlas Law’s success. While many large corporations lag in adopting technology, especially in the legal industry, Atlas Law is completely the opposite. 

In launching a website, Jia knew that she wanted to digitize and modernize every aspect of her law firm, from legal documentation to expanding its online footprint. Despite a clear vision, Jia encountered difficulty when searching for the right platform to build her online presence. She tried several web design companies and freelance designers, which cost thousands of dollars and always returned underwhelming results.

“The website design industry is rife with scam artists, and you spend up to thousands of dollars to get nothing in return. I was jaded by the poor services in the market.”

The solution

Atlas Law website

After some disappointing experiences with multiple website solutions, Jia found B12 on Facebook. In her words, “I was intrigued that a machine could create my website.” 

It wasn’t a gimmick, though. Impressed by her initial AI draft, Jia scheduled a consultation with a B12 designer, who shared more about web design and personalization options for Atlas Law’s online presence. After the discussion, Atlas Law joined B12 in October 2018 and never looked back.

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The results

B12 has helped accelerate Atlas Law’s digital marketing strategy by identifying where its clients come from. Metrics tracking built into B12 has allowed Jia to narrow her efforts to the places that drive traffic.

“B12’s shows traffic coming to our website from a few different places, allowing me to focus my energy on certain directories that drive more traffic.”

She also appreciates the constant support and guidance from B12. Atlas Law has continued to evolve and refine its online marketing strategy over time based on B12’s expert advice. Jia finds having professionals available to help with the site incredibly helpful, especially since the firm has no dedicated marketing staff to maintain and grow its online presence.

“I love that B12 prompts me to update certain features and add integrations like online scheduling to increase efficiency in my law firm. These recommendations are often things that I would have never considered but have proved to be incredibly useful.”

With her business operating primarily online, she is able to effectively communicate with clients all over the world through her website. Thanks to B12, a strong team, and a globally connected network, the future looks bright for Atlas Law.

Grow your business online with less effort

B12 helped Atlas Law serve clients across the world and evolve online while always staying true to its mission. Now, we want to help your business reach its goals, whether you’re looking to save some time each week, increase your revenue, or gain clients. 

Schedule your consultation today to learn how B12 makes it easy to engage clients, sell your services, and grow your business using one platform.

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Barbara Bartelsmeyer

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