The founder of Atlas Law shares how she defies stereotypes in a traditionally masculine industry and how B12 helps her firm evolve.
B12 has helped accelerate Atlas Law’s digital marketing strategy by identifying where its clients come from. This information has allowed Jia to narrow her efforts to the places that drive traffic.
“B12’s monthly reports show traffic coming to our website from a few different places, allowing me to focus my energy on certain directories that drive more traffic.”
She also appreciates the constant support and recommendations from B12. Atlas Law has continued to evolve and refine its online marketing strategy over time based on B12’s proactive monthly recommendations. Jia finds these ideas incredibly helpful, especially since the firm has no dedicated marketing staff to maintain and grow the website.
“I love that B12 prompts me to update certain features and add integrations like online scheduling to increase efficiency in my law firm. These recommendations are often things that I would have never considered but have proved to be incredibly useful.”
Embracing technology has been the cornerstone to Atlas Law’s success. Jia found that large corporations are often inefficient with high resistance to adopting technology. She knew that she wanted to digitize and modernize every aspect of her law firm, from legal documentation to expanding its online presence. She has embraced technology and new approaches that conventional law firms often resist.
With her business operating primarily online, she is able to effectively communicate with clients all over the world through her website. Thanks to B12, a strong team, and a globally connected network, 2020 is set to be an even bigger year for Atlas Law.
“With B12, I feel it’s like they are part of my team. I know that they are there for me. It’s truly great support to have.”Jia Junaid Founder and Attorney
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