Case study

Maxwell Tillman sees 7x more leads with a B12 website

Learn how a Birmingham, AL personal injury law firm achieved next-level growth on B12’s SEO Pro plan.


The firm needed a proactive website service that met its content needs

Founded in 2015, Maxwell Tillman is a Birmingham law firm that focuses on personal injury, auto/truck accident, motorcycle accident, wrongful death, social security disability, and mass torts. The firm is passionate about advocating on behalf of individuals and groups that experience discrimination and other civil rights violations.

Maxwell Tillman started in founder Leroy Maxwell Jr.’s living room, where he worked tirelessly to build his firm and clientele base. In only a few months, he grew from 5 to 300+ clients. Led by two black attorneys, the firm is now a team of 12 dedicated attorneys and staff fighting for justice across Alabama.

Maxwell Tillman website

Before B12: Website was a time-suck that Maxell Tillman outgrew

Maxwell Tillman’s original website needed constant management and maintenance. By 2020, the firm’s content and visual needs had outgrown its online platform. Leroy received little guidance on how to improve the firm’s online efforts and knew he needed a cost-effective website service with a more hands-on approach. He wanted help growing his site while he focused on growing his business. With that priority in mind, he began sourcing local alternatives.

During his search, Leroy tried local website designers based in Alabama but was unsatisfied with the results. Around this time, he discovered B12 and was impressed by the initial AI website draft. With a prompt response from B12’s design consultant, Dan Mule, Leroy learned about B12’s website and SEO services, and was convinced.

After B12: Revenue and SEO page rankings skyrocket

Maxwell Tillman Law website on desktop

Maxell Tillman launched its 14-page B12 website in April 2020. Since then, the firm has seen incredible improvements in the way its website looks and performs. Mere weeks after launching, Leroy noticed an increase in the quantity and quality of the leads that Maxwell Tillman was generating.

“In the past 4 months, our website traffic has increased by 40%, and our leads have increased by 7x. We’re growing each month exponentially thanks to the B12 team.”

The Birmingham-based firm has also seen an increase in revenue since joining B12, and it ranks on the first page of Google for its main keywords.

Leroy encourages anyone considering B12 to give the AI website builder a shot.

“I would recommend B12 to any company that wants a team to manage and grow their website while they focus on growing the business. With B12, founders can be rest assured that their website is in good hands and, more importantly, prove its value and ROI.

With his website squared away and generating value for the firm, Leroy can focus on his dream. He wants Maxwell Tillman to grow and become known as Birmingham’s top personal injury law firm. He feels that B12 has positioned the company to make this a reality.

Want to try B12 for your firm?

See your AI website draft now!