A product catalog is a structured collection of product information that helps customers easily browse, compare, and understand what a business offers. Typically, it includes product names, appealing pictures, clear descriptions, prices, categories to browse, and other important product data. Additionally, order forms often accompany catalogs to allow customers to place their orders directly from the catalog.

If you're setting up a website – especially if you're selling things online or offering services – a good product catalog is important. It not only keeps everything tidy and easy to find but also makes it simpler for people to search, helps them figure out what they want, and ultimately encourages them to become customers.

Whether you're managing an online store, a physical store, or overseeing operations as warehouse managers, a well-organized catalog ensures that all products are accounted for and easy to access. It can also play a key role in influencing the purchase decision by providing all the necessary information to help customers make an informed choice. Basically, it's the backbone of your online shop. 

How a product catalog works 

On a website, a product catalog isn't just a static list – it's more like an interactive experience. Many businesses, whether online or with a physical store, offer their catalogs in digital form to make it easy for customers to explore products online before visiting the store or making a purchase. Here's how it usually works:

Product listing pages

These are like virtual aisles, displaying a collection of your items in a grid or list format. Often, you can sort these by things like category, price, or what's most popular.

Individual product pages

Each item gets its own special page with all the nitty-gritty product details, like specific features, more pictures, and maybe even customer reviews.

Search and filter tools

They help people quickly pinpoint exactly what they're looking for without having to scroll through everything.

Backend management

All this information is usually stored in databases or website content management systems (CMS). This makes it possible to keep everything up-to-date across the entire site.

Examples of online catalogs 

Imagine you're opening a physical store or small online clothing shop. Your online catalog might have sections like "Tops," "Bottoms," and "Accessories." Inside each, you'd see different items with photos, available sizes, prices, and whether they're in stock.

Big online stores like IKEA or REI have huge digital catalogs showcasing tons of items. They use filters to help you narrow down your search, provide detailed descriptions, and sometimes even show you how many they have in stock.

Even if a business doesn't sell physical products, they can still use a catalog-style layout. Think of a law firm listing their different service packages or a consulting agency outlining the types of consultations they offer. It's all about clearly presenting what they provide.

How to create a product catalog on your website

Creating a product catalog doesn't have to be complicated. Here's a simple way to get started.

List your offerings 

Start by writing down the names of your products or services, detailed descriptions, the prices, and gather some good photos.

Choose a layout 

Decide if you want to display your items in a grid, a table, or using individual cards, depending on how your website is designed and what feels right for your brand. If you’re looking for a quick start, consider using free templates that come with built-in designs tailored for showcasing products or services.

Organize by category 

Group similar products together to make it easier for customers to browse.

Add filters or search 

Include tools that allow users to quickly find what they need.

Use a website builder 

Some tools can automatically format and display your catalog, making it look professional and easy to update.

If your products or services change often, make sure you choose a system that's easy for you to manage and update regularly.

FAQs about product catalogs

Why is a product catalog important for a website?

Product catalog management helps your customers understand exactly what you offer, compare their options, and feel confident about making a purchase. Plus, it helps search engines understand your products or services, which can improve your website's visibility.

Can service-based businesses use a product catalog?

Absolutely! Even if you don't sell physical goods, you can use a catalog-like structure to list your services, packages, or subscription levels. It brings clarity to what you offer and how much it costs.

What’s the difference between a product catalog and an ecommerce store?

A product catalog is all about showcasing what you have. An ecommerce store takes that a step further by adding features like a shopping cart, payment processing, and order management, allowing customers to actually buy directly from your site.

Build an organized, customer-friendly site with B12

Whether you're highlighting services, digital products, or curated collections, your website should make it easy for visitors to explore what you offer. B12’s AI-powered website builder helps you create a polished, on-brand site that’s structured for clarity and conversion – no design experience required. Launch your site now and start presenting your offerings with confidence.