A sticky menu (also called a fixed menu or persistent navigation) is a type of navigation bar that stays visible at the top or side of the screen while a user scrolls through a webpage. Unlike traditional menus that move out of view when you scroll, sticky menus remain in place to give visitors quick, ongoing access to key links or sections of a website.

Sticky menus are commonly used to improve user experience, especially on content-heavy pages. By keeping navigation options always in view, users don’t have to scroll back to the top to jump to another section. This is particularly helpful on long-form blog posts, product pages, or service directories.

Many AI website builder platforms, like B12, offer sticky menu functionality as a built-in design option, making it easy to add to your site without custom coding.

Why are sticky menus useful?

Sticky menus enhance usability by minimizing friction. Users always have a path forward—whether that’s contacting your business, viewing pricing, or scheduling an appointment. They help keep your most important calls-to-action or menu items within reach, which can boost conversions and improve client engagement.

Sticky menus can also improve your site’s SEO performance indirectly by lowering bounce rates and increasing time-on-site. If your navigation is easier to access, visitors are more likely to stick around and explore additional content.

Where are sticky menus used?

You’ll see sticky menus across many industries, especially on business sites, blogs, portfolios, eCommerce stores, and service pages. They’re especially useful for mobile and tablet devices, where scrolling is more common. Whether you're designing for a marketing agency or setting up a personal blog using an AI website builder, sticky menus can add functionality without taking up too much space.

Tips for designing an effective sticky menu

• Keep it compact: Sticky menus work best when they’re sleek and don’t cover too much of the screen.
• Use clear navigation labels: Avoid clutter and only include essential links like “About,” “Services,” “Contact,” or “Schedule.”
• Test on mobile: Make sure your sticky menu adjusts properly for smaller screens.
• Highlight key actions: Want users to book a call? Add a standout button linked to your online scheduling tool.
• Keep it lightweight: Avoid overly complex designs or animations that can slow page speed.

FAQs about sticky menus in web design

Are sticky menus mobile-friendly?

Yes, if designed well. Sticky menus should adapt to different screen sizes and not take up too much space on mobile devices.

Can sticky menus hurt SEO?

Not directly. But if they’re too large or distracting, they can negatively affect user experience, which could influence SEO signals like bounce rate.

Do sticky menus work on all browsers?

Most modern browsers support sticky menus. However, it's important to test across multiple browsers and devices to ensure consistent behavior.

What’s the difference between a sticky menu and a floating button?

A sticky menu usually contains multiple navigation items and stays fixed at the top. A floating button is typically a single call-to-action (like “Book Now”) that floats in one corner of the screen.

Can I add a sticky menu using B12?

Yes! B12 includes sticky menu options in its templates, making it easy to add one without coding. You can get started with a free account.

Designing for convenience and better flow

Sticky menus may seem like a small detail, but they make a big difference in how users interact with your site. Whether you're building a landing page, an online store, or a professional services website, giving visitors consistent access to navigation enhances the overall experience. As you refine your site with tools like B12 AI Assist for content creation, sticky menus can be a simple, smart addition that helps you stand out.

Ready to try one on your site? Get started with B12 and explore how easy it is to build better experiences.