B12 vs. Webflow Alternative | Features & Pricing Comparison
Webflow is an in-browser website designer known for being particularly customizable. But its flexibility doesn't come without challenges. Webflow still requires a general understanding of web design and often requires the services of a Webflow expert to get the functionality down.
Although Webflow has plans at several feature levels, nothing perfectly fits the needs of a professional service provider. Instead, platforms like B12, with integrated tools designed for serving clients online, may better fit the bill.
If you aren't sure which is the better fit for your business, let's look at the features, pricing, and design functions of B12 vs. Webflow from the perspective of an online service provider.

B12 vs. Webflow feature comparison
Webflow and B12 sit at near opposite ends of the web design spectrum. In one corner, you have Webflow. It promises a no-code design experience, but the builder still requires design skills to execute.
It's comparable to using Photoshop to edit photos. There are dozens of tools to adjust every aspect of the image, but you still need to know how to use them. With Webflow, there is a reason why "Lessons" and" Get Matched with an Expert" are featured prominently across their website.
On the other end of the spectrum sits B12, a no-code website builder that will create an industry-specific customizable draft in mere seconds, thanks to the power of AI. Then, with the user-friendly B12 Editor, you can adjust the copy, branding, and services to suit your company perfectly.
The other significant difference between these two website builders is Webflow doesn't come with many relevant features. That means no online scheduling, no payment processing (unless you invest in an eCommerce plan), and no handy tools like document sharing. All of these have to come from third-party integrations, which cost extra.
With B12, it's different. We know what features professional service providers need to attract, win, and serve clients online and we’ve built them into your online presence. You get access to a suite of tools to fit your unique business model, and you can still use integrations as needed.
Design and editing
While both B12 and Webflow promise no-code design, only one truly lives up to that statement. You may not need to understand Javascript or HTML for Webflow, but it still requires technical skill, specialized platform knowledge, and an eye for design. Even when working from a template, it's a learning curve.
B12 is genuinely a no-code experience. Because AI is used during the design and content creation process, all you need to work on are the final touches.
What about SEO? B12 incorporates SEO best practices for site structure, navigation, and more into every package. All you'll get from Webflow is the technical end, like Schema markup support, 301 redirects, and sitemap controls.
Finally, B12 allows you to edit from anywhere, on any device, including mobile. Editing through the Webflow dashboard is restricted to desktop.
B12
Webflow
AI-generated design
AI-assisted content
Desktop or mobile editing
Built-in SEO tools
* Only available with third-party integrations, for an additional monthly charge.
Online scheduler and calendar management
Webflow offers two types of web design packages: General and eCommerce. If you are a lawyer, accountant, architect, or business coach, neither plan works, because neither comes preloaded with calendar integration, online scheduling, or automatic appointment reminders. If you need these features to run your business, you have to pay extra.
Wouldn't it be nice if these were integrated into the platform from the start?
B12 is a website builder for professional service providers, so naturally, online scheduling comes baked into the platform. You'll even get access to these tools with the free Starter plan. No costly third-party integrations needed!
B12
Webflow
Online scheduling
Automatic reminders
Calendar management
Client intake forms
* Only available with third-party integrations, for an additional monthly charge.
Client services
By this point, it should be clear that Webflow excels at design flexibility but fails to provide professional service providers with any additional tools like contract and eSignature support. It also doesn't offer a contact manager for customer or lead management and has no flexible payment processing options (unless, of course, you want to pay extra).
Again, it's a little different at B12, because all of these are available as soon as you get started with an AI-designed draft. Not to mention you get access to dozens of other helpful features, like file uploading, client intake forms, and automated reminders, to help streamline your entire business.
B12
Webflow
Contracts
eSignatures
Contact manager
Flexible payment options
* Only available with third-party integrations, for an additional monthly charge.
B12 vs. Webflow price comparison
Webflow will save you money, but only if you need a bare-bones landing page with no special features. It's a no-frills designer, which means everything else requires third-party integration.
For example, if you need online scheduling, that costs an additional $10 to $20 per seat per month. What about a client intake form integration? That's another $19 a month. Not only is it costly, but you're also left to wrangle all these add-ons into a cohesive and functional website.
While B12's plans are more than Webflow's options, they already include all the online scheduling, payment processing, and customer management you'll need. With a few clicks, you'll have them set up, plus you'll get support throughout the 30-day launch process for things like copy, design, and SEO. Even after you launch, B12 experts are available to help you maintain and improve your site.
With B12, there are no costly surprises.
B12
Webflow General
Starter
Basic
CMS
Business
The best all-in-one platform to serve clients online
B12 is the only website creator specifically designed for businesses providing services, including real estate agents, consultants, and mortgage brokers. We give you the tools to attract, win, and serve your audience online. Get started with B12 by seeing your new website draft in seconds.
