B12 vs. Wix Alternative | Features & Pricing Comparison

Wix is a website platform offering drag-and-drop design tools and premade templates for online businesses. It's a catch-all platform with options that work for anything from a personal portfolio to large-scale ecommerce stores.

B12 is an AI-powered website design that specifically caters to professional service providers. It offers DIY design and editing tools (just like Wix) but supports small business owners with a powerful set of client-engaging tools, as well as design support from professional web designers.

Let's see how the features of B12 stack up against Wix's business plans.

As a template-based website builder, Wix is a no-nonsense and straightforward option. The platform is purposefully simple, and designed for small businesses and solopreneurs who’d rather run their businesses than learn to code.

Yet, its simplicity is part of the problem. There is little support during the building process. You are still left on your own to perfect copy, tweak SEO, and customize the design details. These details aren’t as intuitive as you’d expect, and it helps to have some guardrails and advice. With Wix, only enterprise accounts can purchase additional design support.

Not every owner wants to master SEO, copywriting, and design just to launch their website. B12 bridges the gap between an affordable DIY approach and expert-led design. At B12, our experts are included in the launch, helping you refine your site and get it client-ready.

Instead of templates, B12 is powered by AI to create your unique industry-specific draft. The B12 team then works with you to personalize and optimize your website to fit your brand and audience.

As a website builder, Wix aims to please everyone with dozens of features and third-party integrations. The options included under Wix’s business plans tend to be more applicable to a few specific industries, including the restaurant, hotel, events and ticketing, and fitness sectors.

As a professional service provider, like a lawyer, mortgage broker, or coach, these tools are not always curated to the unique needs of your business. If you provide professional services online, chances are you’ll need a suite of different tools, not those geared to scheduling yoga classes or booking hotel rooms.

B12 is a platform designed explicitly with online service providers in mind. The B12 website builder comes packed with client management tools. Think online payments (credit, debit, and ACH transfers), online scheduling and calendar syncing, plus contracts and eSignatures.

It has everything you need to attract and convert new clients.

If you work online, your metrics matter. While some SEO best practices are built into the Wix model, most optimization is left up to you. You’re responsible for figuring out how to drive traffic and convert new visitors. Moreover, only the most expensive Wix Business VIP package includes customized reports.

With B12, every website has SEO support included in the launch. Our team helps you follow proven SEO tactics, including on-page optimizations and keyword research. We list your website with the major search engines and other business directory listings like Yelp, Facebook, and industry-specific sites.

After launch, B12 provides ongoing monthly updates on your website’s performance, including traffic, search engine ranking, and more. We ensure you have the reports and analytics you need to continue growing your business.

A side-by-side comparison reveals a price difference between B12’s platform and Wix. As an online professional service provider, which option provides the best return on your investment?

B12 packs more client-facing tools into its packages than what’s available through Wix. These are specifically designed to serve professionals instead of the restaurants, hotels, and fitness businesses Wix tends to cater to.

Importantly, there is also the matter of price transparency. With B12, once your first year runs out, there aren’t any surprises. Your domain name and hosting are still included, which isn’t true for Wix. Wix charges for domain names after the first year.

Every successive B12 plan adds more value and potential for scalability, like new monthly content, enhanced support, and advanced features. Wix may add storage space or increase monthly transactions, but B12 adds powerful functionality. If you’re not ready to purchase, you can try, and even launch your website with scheduling, payments, and intake forms, for free with B12.