Build an AI website in 60 seconds

AI website builders have become commonplace platforms for users who want to create an AI-generated site and launch in just a few minutes, even without coding experience. Many platforms promise faster launches and less hassle. However, finding the perfect option can be tricky, as you might end up wasting your time on a platform that only looks good on the surface, only to leave you stuck later.

Curious about how an AI website builder quiz can guide you to the right choice? This blog-style walkthrough is a great place to start. It offers questions you can answer for yourself, along with insights that make your decision easier. Hopefully, with this blog guide, you’ll know which platform works best for your goals.

5 questions to answer for choosing the best AI website builder

Finding the right AI website builder may take time and can be overwhelming if you’re not sure what to look for. These five questions will help clarify your goals and guide you toward the best option for your needs.

Question 1 - What kind of business do you run?

Determining what type of business helps you choose an AI website builder that offers templates and features available in your industry.

Service businesses

If you run a law firm, a consulting practice, or even a cleaning company, you’ll want something that makes your work look professional and makes life easier for your clients. This is an area where B12 stands out.

Its AI gets your site live in seconds, and also provides your site with built-in client tools: invoicing, scheduling, intake forms, and secure online payments. With CRM integrations, subscriber management, and automated responses, you’re always ready to send the right content and take action quickly. This approach resolves a frustration we hear often from business owners who rely on discovery calls: “I can’t make changes myself without breaking something.”

E-commerce businesses

If your main focus is selling products, platforms like Wix or Shopify are often stronger fits because they bring the full power of e-commerce tools. From inventory management and product pages to shipping integrations, these platforms are designed to handle growth from scratch.

You’ll also receive product recommendations tailored to your account, along with options to review them and upload images that resonate with your audience. For shop owners, this kind of speed and personalization can be the difference between a store that simply exists online and one that actually drives engagement and conversions.

Creatives or portfolios

Artists, designers, and photographers often lean toward Squarespace and B12. Both options have templates that are clean, bold, and visually focused, ideal for making your work stand out without the "created by a college student" vibe.

These platforms also offer features that make it easier to recommend products, such as prints, digital downloads, and commissioned work, directly through the site. B12 goes a step further with its prompt gallery, offering curated portfolio designs to help you find the right template for your brand. So, whether you want to show off your high-quality images or need a portfolio that loads faster and looks sleek on mobile, both Squarespace and B12 usually do the job.

Question 2 - How much customization do you need?

Some builders heavily rely on templates that restrict your creative options, giving off the feeling that you’re coloring inside the lines. While you can change the background or swap fonts, the structure is locked. This is common in builder platforms like Wix and Squarespace, as both have simple drag-and-drop features and preset sections.

On the other hand, if you want something more flexible and personalized, B12’s AI + human design hybrid model gives you a far more customized approach. With this option, you’re assured you don’t have a robotic website because you have real editors to polish and tweak the AI’s draft.

Question 3 - Do you need built-in business tools?

Most small businesses need tools to operate quickly and effectively, regardless of whether they’re service-based or e-commerce-focused. B12 gives you advanced features like the ability to send invoices, collect payments, manage scheduling, and capture new leads through forms — all without needing a dozen plug-ins. It’s almost like completing a simple test instead of juggling multiple systems.

By contrast, Wix or Squarespace often leave you with more questions as you shop for third-party apps. Adding extra integrations, like Hubspot, Klaviyo, or Quickbooks, can make the whole process feel less like a fun upgrade and more like a chore. Centralizing everything in one platform makes daily operations easier and helps boost customer experience. Plus, it saves you from unexpected tech issues that could slow down productivity.

Question 4 - Do you want human help in addition to AI?

Pure AI tools can build you a website in seconds, but they sometimes feel impersonal and stiff. You get a draft, but if it doesn’t communicate your brand, you’re stuck tinkering. This is when human expertise is welcomed and appreciated, as professionals can integrate the nuances of your business and its messaging.

B12 takes this hybrid approach. Its AI builds the foundation, and then human experts step in to polish and fine-tune your website. This matters for people who’ve said things like, “I get traffic, but it’s not converting,” or "The template looks generic and doesn't reflect my brand."

A real person can help adjust content, calls-to-action, or design choices so that visitors become participants—filling out intake forms, scheduling consults, or making purchases. You’re not left waiting weeks for help, either. With both AI and human help, you get the best of both worlds.

Question 5 - What’s your timeline and budget?

If you’re comfortable doing everything yourself and want something quick, Wix and Squarespace can have you online in minutes. Their templates are ready out of the box, and you can start small without spending much.

On the other hand, if you want a site that grows with your business, B12 is a smarter investment. It drafts your site in seconds with strong starting points, lets you refine the design with expert support, and includes the advanced features your business will eventually need.

Many owners realize that what looks cheaper upfront with DIY platforms often becomes more expensive later, once you start adding plug-ins, integrations, or outside help. With B12, however, you avoid those hidden costs because everything is already in one platform, from AI speed and professional polish to built-in business tools.

The results - Matching your needs to the right builder

After going through the previous questions, you’ve probably discovered which direction makes sense based on your needs. Here’s a quick a recap:

• If you plan to build a service-based business, B12 is the best fit. Think of consultants, marketing agencies, or other professionals who rely on client relationships and leads.
• If you want to focus on selling physical products, Shopify or Wix may work better.
• Meanwhile, if you want to build a creative portfolio, Squarespace will likely feel natural as it’s focused on appealing visuals and graphics.

For most small business websites, though, B12 ends up being the ideal option because it combines AI speed with human guidance. This model is perfect for business owners who want a custom website.

Beyond design, B12 makes it easier to run your business by combining all the features you want in an AI site creator. This includes managing forms, CRM, and payment tools, making it a true all-in-one solution.

Why choosing the right AI website builder matters

Using the wrong AI website builder is like buying a pair of shoes two sizes too small. It might look good on you at first, but every step ends up hurting your feet. With website builders, the pain shows up as wasted hours, poor scalability, or a site that gets traffic but doesn’t turn visitors into new leads.

Here’s a rule of thumb: not all AI tools are created equal. Some are designed for artists who care about the visuals and graphic style above all else. Others on e-commerce. A few, like B12, are designed with service-based businesses in mind, such as marketing agencies, financial consultation, and law firms.

For small businesses, the trick is striking the right balance between speed, affordability, and results. Figuring out whether an AI website builder has all the features you need means doing some research, looking at product recommendations, and comparing options.

Why B12 wins for most small businesses

Here’s the thing about website builders: not all business owners have a background in website design or coding experience. This is the first concern that B12 wants to address. With its AI tools, B12 can create a mobile-responsive AI-generated site with SEO-friendly drafts and appealing layouts in just seconds.

The other concern that B12 wants to resolve is ensuring the business retains its brand identity and messaging through customization from its team of human experts. It also provides all the features every small business needs, including built-in business tools, such as scheduling, invoicing, and forms.

Let's take B12's clients, Envision HR and The Sandusky Group, for instance. Envision HR's founder, Heather Carnes, successfully launched her website even without coding experience or any complex design decisions. Likewise, Gerry Sandusky of The Sandusky Group was able to preserve his site’s authentic brand voice and connect with his audience through integrations like email marketing.

Security and compliance are also built in, so you don’t have to worry about site health scores or intake forms that aren’t submitting properly. You also have online visibility and discoverability, as SEO support comes standard with B12.

Unlike some providers, B12’s support team is easy to reach, so there’s no waiting in endless queues. Also, since everything is centralized and scalable, your website is designed to grow with your business.

Conclusion

Choosing the right AI website builder isn’t about chasing the flashiest features. Instead, it’s about finding a platform that aligns with your business needs. Throughout this guide, we’ve compared different options and highlighted what makes each stand out.

The takeaway is clear. If you’re a service-based business, B12 gives you the full power of AI plus human expertise, built-in business tools, and a website that grows with you. On the other hand, for e-commerce shops or portfolios, platforms like Shopify, Wix, or Squarespace may be better suited.

However, most small businesses prefer B12 because they want to generate leads and engage visitors, while ensuring their online presence remains fresh without constant hassle. Ready to see how it works? Try B12 free today and get your draft site in minutes.