Build an AI website in 60 seconds

Creating a professional, fully functional website doesn’t require coding anymore. With an AI website builder, you can launch a personalized website in just a few clicks. But what makes your site stand out is how you customize the AI-generated draft after it's built.

Whether you’re using a free AI website builder or the best AI website builder with premium tools, personalization is what transforms your site from basic to unforgettable. This guide walks you through how to edit an AI-built site using today’s top AI tools, giving you full control over design, branding, and performance—even if you’re a non-technical user.

Why customize your AI-generated website?

An AI site builder usually takes care of the heavy lifting for you, from the design, layout, and down to the basic content. However, the real magic happens when you add personal touches to your site.

The benefits of customizing an AI-generated website include:

Customization builds brand identity

While an AI website builder is a powerful starting point in creating an online presence, personalizing your layout, fonts, color palette, and messaging using the site editor and design tool is what turns something templated into a branded experience.

Whether you're building a business site, portfolio, or online store, aligning your visuals with your brand’s tone helps customers remember and start to trust you. It also strengthens consistency across your marketing channels.

It improves SEO performance

Search engines reward websites that are relevant, structured, and original. When you fine-tune your meta tags, image alt text, product pages, and headers using a built-in SEO assistant, you send stronger signals to search engines like Google. AI website generators often come with integrated SEO tools that let you optimize pages in just a few clicks. The best thing about this is that there's no coding experience required.

It builds trust and boosts conversions

A personalized website with real images, clear calls-to-action (CTA), and tailored content creates an authentic feel compared to a generic AI-generated site. Using real customer photos or matching your voice to existing copy can increase engagement. A custom, human-built site encourages visitors to explore, trust, and secure a purchase.

It aligns with your marketing goals

Customizing your AI-generated website is about making sure your site works for you. Using built-in AI tools, you can align your site with both short-term goals (like getting more signups) and long-term strategies (like building a loyal customer base).

Built-in marketing integrations, such as Google Analytics, Meta Pixel, and email signup forms, can help track visitor behavior and refine your marketing strategy. With these tools, refining your SEO strategy or retargeting ad campaigns becomes a whole lot easier.

It enhances user experience

Customizing your website ensures it remains fully responsive and mobile-friendly. Most AI website builders offer tools that allow you to optimize layouts, spacing, and navigation for both desktop and mobile phones. Mobile devices now drive more than half of all website traffic, so having a mobile-responsive site is nonnegotiable. Whether you're building a business website or an online store, thoughtful design lets you create a seamless experience, guiding visitors from the landing page to your contact or checkout page.

Customizing your AI-generated website: Step-by-step Guide

Step 1: Edit text and images

Blogs help boost your site’s visibility, show off your expertise, and strengthen your authority in your niche. Many AI website builders offer image generation features, which allow you to create visuals specific to your site instead of using standard stock photos.

They provide an easy-to-use editor that lets you modify the text and replace photos with high-quality images, and make changes to the design. Leveraging AI blog creation tools, like B12 or Wix’s AI-powered writing assistant, helps ensure your message is clear, compelling, and optimized for SEO.

Step 2: Change layouts and add sections

Explore the drag-and-drop editor to adjust your website’s layout. This feature allows you to rearrange sections, add new content blocks like testimonials or FAQs, and customize headers and footers. Many AI-powered website builders offer pre-made sections designed for business websites, online stores, or portfolios. Tailoring your site’s structure improves usability and helps visitors find information quickly.

Step 3: Adjust colors, fonts, and branding

Every AI website builder comes with simple built-in design tools that let you adjust your site's visuals—from customizing colors, choosing fonts, to logo placement. Through customization, you make your brand voice consistent. Whether it's a small design improvement or a site-wide overhaul, these design choices go a long way in making your website feel personal and memorable.

Step 4: Add plugins, forms, and integrations

Enhance your AI-generated website by adding useful plugins and integrations. Many AI site builders support third-party tools and offer built-in marketing features, such as integrating your social media feed or adding a payment gateway. Google Analytics and Meta Pixel are two examples of integration tools that collect actionable metrics that inform your SEO and marketing campaigns.

Step 5: Customize domain and hosting

Finally, set up your custom domain and reliable hosting to launch your site professionally. Some AI website makers include a free domain or a free domain for the first year with their plans, while others allow you to connect your domain purchased elsewhere. Choosing a domain included with your builder-free plan simplifies the process. Ensure your hosting is secure and offers fast loading times to provide a seamless experience across desktop and mobile phones.

Tips to personalize your AI-generated website

Follow these steps to make the most of your AI-powered website builder.

Use real customer testimonials or photos

Customer testimonials and photos are powerful social proof. They're authentic and excellent at sending the message that you have the experience and expertise that people need. Use genuine customer pics and reviews, so visitors can have a good impression of you. Also, since search engines like user-friendly, content-rich pages, your pages get recommended during search.

Align your tone of voice with brand personality

Your writing should reflect your voice. Whether it’s playful, corporate, or calm and reassuring, AI-powered writing tools let you set the tone across your whole AI-generated website. Keep the vibe consistent in CTAs, descriptions, and headers.

Highlight unique selling points

Remember that the first question a client thinks of after seeing your site is "Why should I choose you?" Feature your guarantees, free plan benefits, and any specialties that will help you stand out. A personalized website makes those unique selling points pop and helps turn visitors into customers.

FAQs

Can I use my own domain with an AI-generated website?

Yes, most AI website generators allow you to connect your own domain or offer a free domain that has certain plans. This gives your site a professional web address and helps with branding and SEO.

Is website customization with AI beginner-friendly?

Absolutely! AI-powered website builders are designed for non-technical users, with intuitive drag-and-drop editors and AI tools that simplify the design process. You can customize your site in just a few minutes without any coding knowledge.

How fast can I launch a customized AI website?

You can create and customize a fully functional website in just a few clicks, often within just a few minutes. The AI website design generator handles much of the heavy lifting, allowing you to focus on personalizing your content and style.

What if I want to add tools or integrations later?

Most AI site builders support adding plugins, forms, and marketing integrations at any time. This flexibility lets you scale your website as your business grows and your needs evolve.

Create and personalize your AI website with B12 today!

Customizing an AI-generated website is a cost-effective and quick way to build a professional online presence, especially if you're using a free AI website builder like B12. As one of the best AI website platforms on the market, you get access to AI-powered features that simplify content creation, design, and SEO.

Whether you’re creating a business site, online store, or personal portfolio, these AI website makers empower you to build websites that are fully responsive, mobile-friendly, and tailored to your unique goals. By following the step-by-step guide above and leveraging AI tools, you can create a custom site that not only looks great but also performs well in search engines and converts visitors into customers. Embrace AI and start building your personalized website today.

Customize your AI website with B12 in minutes. B12’s AI website builder is easy to use, even for beginners with no coding experience. If you need advanced customization, our on-platform design and content experts are here to help.