Build an AI website in 60 seconds

If you run a consulting or coaching practice, you’ve probably noticed how crowded the market feels now. From business advisors to wellness coaches, the number of professionals offering their services online continues to grow, including an increasing number of independent consultants competing with well-designed coaching or consulting websites.

Standing out takes more than talent; it takes a consulting business website that does more than just look good. You need to launch a site quickly that reflects your expertise and attracts the right audience from the start. With the help of AI website builders, consultants and coaches can build a strong digital presence in hours instead of weeks or months. Plus, by fast-launching your AI-generated site, you can start connecting with prospective clients right away.

The growing competition in consulting & coaching

Coaching and consulting services are on the rise. Whether you’re seeking support with your career, finances, business, or wellness, you’ll find countless websites offering help. While this growth shows that demand creates opportunity, it also highlights how competition is intensifying.

The coaching industry has been expanding rapidly, with nearly 123,000 practitioners worldwide — a 15% increase since 2023! At the same time, in 2020, around 74% of coaches hold an International Coaching Federation (ICF) credential, underscoring the growing competition in the field and how much value clients place on professionalism.

Given this increase, most consultants struggle to build credibility online while juggling limited time and resources. While DIY platforms are supposed to help improve online visibility in search engines, they often add to the frustration. They take hours to design, limit customization, and don’t always provide the necessary features to attract clients or convert website visitors into bookings.

This is where AI websites for coaches, like B12, stand out. Instead of dragging and dropping endlessly, AI gives you instant layouts, a clear services page, and even first-draft copy written in a way that connects with your target audience. For consultants trying to keep up with larger consulting firms, AI can mean the difference between getting lost and landing qualified leads.

Why should consulting and coaching businesses use AI website builders?

An effective consulting website doesn’t just look polished; it also needs to work for your business behind the scenes. Here’s how AI website builders like B12 can help you create a professional consulting and coaching business:

• AI website builders can generate an entire website with industry-specific structure and copy in minutes, saving you hours of second-guessing. B12 has a prompt gallery and professional coaching website templates that you can customize until your brand identity feels exactly right.
• With its AI-powered tools, you can refine your About page, update your color scheme, or make the messaging on your Home page crystal clear, even without the technical expertise. You can also get support from B12's in-house experts who are ready to step in with guidance.
• Aside from the design and content draft, B12 also equips you with the built-in tools you need to grow your practice. From SEO features that improve your search engine rankings to online scheduling for a discovery call, B12 covers the essentials for visibility and client engagement. You’ll also get payments, invoicing, client intake forms, and email sign-ups to grow your list, all included in one platform.

“Consultants and coaches don’t just need a good-looking site; they need a website that attracts leads, books clients, and builds trust from day one. With B12, we’ve made it possible to launch quickly while still delivering the professional quality the industry demands.” —Katelyn Gray, B12 Expert

Examples of consulting & coaching businesses built using AI website builders

Coaching and consulting professionals have used AI website builders like B12 to create their own professional websites that attract potential clients and convert. Examples of these businesses include:

1. The Sandusky Group

The Sandusky Group needed a way to strengthen its online presence in communication coaching. With B12, they launched a professional consulting website that showcased their services clearly, integrated client testimonials, and made a stronger first impression on prospective clients. This approach helped them increase their reach, credibility, and more clients without overhauling their strategy from scratch.

2. The Rainbow Disruption

The Rainbow Disruption, a solo DEI consulting practice, sought to establish a professional appearance online like larger consulting firms. Using B12, they were able to create a modern site with social proof and a clear call for a free consultation, helping website visitors understand the company’s unique approach. This gave the practice a stronger client base and confidence when presenting services to ideal clients.

3. Find Yourself in Fashion

Find Yourself in Fashion specializes in fashion and image consulting. Their B12 site brought together sleek coaching website examples, a short description of offerings, and visuals that matched their business name. By adding features like online scheduling for sessions and contact forms, they made it easy to connect with new clients and manage growth.

5 steps to build your consulting/coaching website using an AI website builder

Creating your website using an AI website builder doesn’t just speed things up, but it also simplifies the other aspects of the creation process, like customization or going live. If you’re using B12, building your own coaching and consulting website only requires these steps:

Step 1: Describe your business and goals

Start by entering a short description of your consulting business or coaching practice. B12’s AI uses this input as starting points to draft your entire website that’s designed to attract potential clients, boost engagement, and drive conversions. Your draft comes complete with a structured Services page, About page, and Home page.

Step 2: Customize design & copy

Next, shape the site to match your brand identity. Use the prompt gallery to find pre-built coaching website templates to shape the site’s look and voice. This hands-on approach allows you to update your color scheme and rewrite sections, so your clear messaging speaks directly to the pain points your clients face.

You can also use the AI Agent to simplify customization and add more flexibility. With this feature, you can prompt updates to your content or design style based on your preferences, ensuring your consulting or coaching website reflects your brand voice.

Step 3: Add key features

Integrate tools that help run your business and increase client engagement, including a booking calendar for discovery calls, secure payment options, and contact forms to capture qualified leads. These features turn your AI-generated website into an effective consulting website that can generate leads and improve search rankings by providing value to potential clients.

Step 4: Review with B12 experts

If you want, you can seek the creative services of B12’s team to review your draft. Their technical expertise helps refine everything from your About page to your Services page, keeping the focus on creating an effective site that builds trust with new clients. Many consultants also use this step to upgrade a current website with mobile-first design improvements, ensuring their online presence is polished and professional.

Step 5: Launch fast, iterate over time.

Finally, publish your site. The beauty of B12 is that you can launch quickly, then adjust as you learn from website visitors and client testimonials. This “launch fast, refine later” approach gives many consultants a way to stay agile while improvements are still ongoing.

5 features for coaching & consulting websites

Consider adding features that make your website function as an online business platform that consistently attracts clients and builds an expanding customer base.

1. Online scheduling to simplify appointment booking

Let clients book directly from your homepage, saving time and reducing the back-and-forth emails. By giving potential clients the ability to book a schedule, you create an effective site that feels convenient and client-focused from the very first interaction.

2. Payments & invoicing to speed up financial transactions

Turn your platform into a seamless hub for business by conducting payments and invoicing directly through your site. Many consultants find this feature invaluable because it reduces payment delays and streamlines their operations. It also helps them focus more on delivering results instead of chasing invoices.

3. Contact forms & intake for faster onboarding processes

Collect details from potential clients so you’re prepared for their free consultation or first session. This process also helps you capture qualified leads in an organized way, ensuring you never miss an opportunity to generate leads and build long-term relationships.

4. Email marketing & SEO

With email marketing and SEO, you can improve your site's search rankings, nurture leads through email sign-ups, and stay visible on search engines. They work together to keep your consulting business top of mind, helping your current website consistently attract the right audience while growing your pipeline.

5. Mobile-optimized templates

A mobile-first design makes sure your site looks polished on any device, leaving a strong first impression on the vast majority of users who browse on their phones. Having a mobile-responsive design helps improve your website’s search rankings, making your consulting business website both visually appealing and even competitive in search engine rankings.

Conclusion

In a world where many consultants are fighting for attention, the right consulting business website builder makes all the difference between a current website that struggles to generate leads. B12 combines smart AI with real human guidance, giving you the tools to launch an effective site with a mobile-first design, clear messaging, and built-in social proof. This approach not only improves your search rankings but also ensures your web design supports long-term growth and credibility.

Ready to stand out from a crowded industry? Start building your consulting or coaching website with B12 today and give potential clients a crystal clear reason to book that discovery call.