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The pros and cons of using AI writing tools for blogging

5 May, 2023 · 5 min read·AI how-to guides
The pros and cons of using AI writing tools for blogging
Discover the advantages and disadvantages of incorporating AI writing tools for your blog in our latest blog post. Weigh the pros and cons before deciding to use these tools to optimize and streamline your content creation process.

Bloggers are always looking for ways to enhance their writing process. One of the latest solutions is the use of AI writing tools that help bloggers generate content quickly and efficiently. In fact, 12% of businesses use these tools to enhance their content creation efforts. 

AI writing tools offer a range of benefits, from improving writing quality to enhancing productivity. But there are also some downsides that bloggers should be aware of when considering this technology. 

In this blog post, we'll explore the pros and cons of using AI writing software in blogging. Read on to discover how they can enhance the experience for writers.

AI writing tools and AI-generated content

Blogging is undeniably a complex task that requires both creativity and expertise. A blogger needs to constantly come up with new and original content ideas while appealing to their target audience. Also, they need to ensure that their writing is free from grammatical errors and is optimized for search engines. Achieving success as a blogger is not an easy feat, but fortunately, technology has come to the rescue with AI writing tools.

AI writing tools use machine learning algorithms and natural language processing to produce content that is optimized for SEO, free of grammatical and spelling errors, and unique. These tools have revolutionized the way we approach content creation. They’ve made it easier for bloggers to churn out high-quality posts in a much shorter amount of time.

As with anything in life, an AI writing app has its pros and cons. While these tools can be incredibly useful in enhancing the overall blogging experience, there are also potential limitations and drawbacks that bloggers need to consider before relying solely on AI tools for content creation.

Despite the limitations of an AI writer, they still have the potential to enhance the blogging experience for content creators. And there’s no doubt that they’ll continue to play a significant role in the world of content creation. 

Pros of using an AI writing assistant for blogging

Generates quality content

When blogging, you need to write quality content that resonates with your target audience. Writing compelling blog posts can be daunting. Especially for those still struggling to master the English language. However, with the advent of AI writing tools, bloggers can now create high-quality blog posts with ease.

Increases efficiency

One of the biggest advantages of using an AI tool is the ability to generate content at lightning speed. Often, bloggers have tight deadlines to meet, and writing can be time-consuming. With AI technology, blogging has become more manageable and efficient. AI writing assistants can generate quality content in mere minutes, saving bloggers valuable time and energy.

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Helps with writer’s block

Another benefit of using AI writing tools for blogging is the ability to eliminate writer’s block. Often, writers are unable to put their thoughts into words, leading to a creativity-block hurdle. However, AI writing tools can help overcome this hurdle as they generate ideas and thoughts based on keywords, making the writer’s job easier.

Provides varied perspectives

AI writing tools are also beneficial in terms of providing different perspectives on a particular topic. As a blogger, it’s essential to remain objective and present different viewpoints on a subject. AI writing tools help in presenting data and statistics, which enriches the blog post's content and provides more value to readers.

Cons of using an AI writing tool for blogging

Many bloggers today use AI writing tools to generate content. These tools are helpful in several ways. But they also have their shortcomings. 

Lack of nuance and creativity

While AI can help generate content, it is not always great at creating engaging, compelling writing that truly connects with readers. This is because AI lacks the nuance and contextual understanding that comes naturally to human writers.

That’s why AI tools can produce content that lacks authenticity and creativity. They do not have personal experiences or emotions, which gives the human touch to the writing. Hence, blog posts created entirely by AI tools might seem bland and robotic.


AI writing tools may produce errors and inconsistencies. Although the tools have improved significantly over time, they still lack perfect accuracy. The tools might miss out on the correct sentence structure or grammar, which may result in a poorly written blog post that could negatively affect the blog's credibility.

Not meeting tone requirements

AI writing tools might fail to meet the tone and voice required for that particular blog post. Bloggers might require a specific tone for their blog posts to attract their audiences, which AI tools may not deliver. 

For bloggers who place high importance on consistent branding and messaging, relying too heavily on AI may lead to a disjointed or impersonal brand voice. This will result in blog posts that do not align with the blogger's expectations and might put off their audience.

Reliability on existing content

AI tools work based on algorithms and rules, which they follow to produce content. This means that AI writing tools have a limited vocabulary and rely on existing examples to generate content. If the topic given to them is new or does not have enough information on the internet, they might fail to generate an appropriate piece of content.

B bloggers still need to have a strong understanding of their audience, industry, and topic to generate useful content prompts for the AI to work with. Without this foundational knowledge, AI-generated content can easily miss the mark and fail to resonate with readers.

Ethical issues

Finally, there is the issue of ethical use. While AI writing tools can be incredibly helpful for generating content, bloggers mustn't use them to plagiarize or copy content from other sources. Responsible use of AI tools is vital. This is to maintain the integrity of the blogging community and ensure that content is original, informative, and valuable to readers.

How AI writing tools can enhance the blogging experience

Streamlines content generation

AI writing tools have proven to be a powerful resource for bloggers looking to enhance their writing experience. One of the primary advantages is the ability to generate content faster and more efficiently. With the help of AI writing tools, bloggers can save time and work on multiple projects simultaneously. It can also help to reduce writer's block, which is a common challenge for many digital writers.

Assists with quality 

Another aspect that makes AI writing tools so effective is their ability to generate high-quality content. These tools can offer writers insightful feedback and recommendations to help refine their writing style. It can help bloggers to simplify their writing and create content that is more engaging, informative, and persuasive as well. Additionally, AI writing tools offer bloggers an opportunity to create more diverse content using different tones, sentence structures, and keywords, which can lead to better SEO results.

Simplifies editing

AI writing tools can also help bloggers avoid common grammatical errors and typos. They can check the spelling and punctuation of the content being produced and flag any instances that may need attention. It saves bloggers from tedious editing work at the end of the writing process. By streamlining the editing process, the writer can focus more on the quality of the content produced, reducing the time spent on correcting small errors.

Helps with SEO

AI writing tools can also assist bloggers with SEO efforts. These tools can conduct keyword research and even suggest specific keywords that can lead to better search engine results. They can also help bloggers optimize their blog posts for Google and other search engines. By taking care of the technical aspects, bloggers can focus more on creating great content and growing their audience.

Final thoughts on using AI to create a blog post

It's essential to acknowledge that these tools are here to stay. Undoubtedly, AI can vastly improve the way we write and enhance the overall blogging experience. However, potential limitations must also be considered.

Ultimately, writers and bloggers must choose what works best for them. While some may prefer an AI writing tool to speed up their writing process, others may prefer to write manually to preserve their unique tone and style. It's all a matter of personal preference and style.

One thing is clear, though. The benefits of AI in blogging cannot be ignored. It can improve content consistency, enhance SEO, boost efficiency and productivity, and even improve the accuracy of translations. But these benefits don't come without a price. Risks of content plagiarism and impersonalized writing remain significant drawbacks of using AI writing tools.

Create quality content with B12

AI writing tools are a valuable asset for bloggers looking to streamline and improve their writing process. But they also have their limitations. Writers must consider these limitations carefully and weigh them against the benefits before choosing to integrate AI into their blog content creation process.

B12 offers an AI-powered text generator tool that you can use to boost your content creation efforts. Make your writing process more efficient and produce quality content in less time and effort. You can also combine this solution and inject a human touch with the help of our copywriting experts, who can create SEO content for you each month. Get started today!

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