Build an AI website in 60 seconds

Choosing the best AI website builder can be tricky these days, especially if you’re looking for one that’s right for your needs. If you want to launch a site for your local business, freelance gig, or personal project, picking the right AI builder that fits your style makes all the difference. This article compares four of the top AI website builders available—B12, Wix AI, Framer, and Durable. It breaks down how each stacks up in terms of speed, design flexibility, and other relevant features.

Overview of the 4 builders

B12

B12 is a highly rated AI website generator designed specifically for business owners, solopreneurs, and other professionals. It combines artificial intelligence with expert human assistance to create a custom site that looks professional and includes business-first features, such as built-in scheduling, payments, and other tools. B12’s AI-generated website approach focuses on delivering a complete website optimized for growth and brand recognition.

Wix AI

Wix is great for people who enjoy using drag-and-drop editors but prefer to have some assistance from AI in laying the groundwork. Just answer a few questions, Wix’s AI builds an initial site for you that you can tweak the layout, content, or design any way you want. Whether you're building a blog or an online store, it's a solid choice—especially if you don't mind taking time to find the ideal template for your site.

Framer

If design is a crucial element of your website, and you enjoy having a hands-on approach, Framer is the best choice for you. It leans into high-end design customization and offers robust features, like AI image generation, to help you create high-quality images. Since you have maximum control over the website design, you can build a stunning website that looks exactly how you imagine it, down to the pixel.

Durable

Durable is all about speed and simplicity. Its AI tools generate content and design elements based on the actual prompt you give it—delivering a complete website in just a few minutes. As a free AI website builder built for quick turnarounds, it’s a solid option for startups, side hustlers, or solo entrepreneurs. It’s a great option if you want a clean and fully functional AI-generated website without the need to spend time on custom tweaks.

Comparison table

Detailed comparison

Ease of setup

Durable can turn your content ideas into a site live in just a few minutes. Wix AI keeps things easy with a smooth drag-and-drop setup, while still giving you a boost from built-in AI tools. B12 gives you two options: you can launch an AI-generated website in minutes, or take a little extra time to refine it with help from B12’s expert designers. Either way, you end up with a professional and functional AI-generated site. Framer takes the longest—it’s more of a design project than a quick-build tool.

AI content generation

If content creation is something you’d rather not do yourself, B12 and Durable both do a great job—their AI tools generate your site’s text and layout for you. The only difference is that B12 adds a layer of polish, with expert guidance and editing that helps your content rank higher in search engines. Wix AI can likewise write content and enhance it with support from its SEO assistant. Meanwhile, Framer focuses more on the web design process, so you’ll have to write content on your own.

Design customization

If you want flexibility in design customization, Wix and Framer are top choices. Both give you plenty of room to personalize the initial site, especially if you have the time and creative skills. While B12 is built to deliver a polished, professional website, it still offers customization options to help your brand stand out. Durable’s design tools, on the other hand, are more basic and limited, since it prioritizes rapid site creation over aesthetic flexibility.

Integrations and features

Integrations and AI-powered features are B12's strengths, offering built-in scheduling, invoicing, and lead generation. Wix has a large app marketplace with tools for forms, email marketing, and e-commerce. Framer offers a few integration options, but they’re not geared toward business use. On the other hand, Durable keeps things simple and sticks to the basics, so advanced integrations aren’t its main focus.

Pricing breakdown

Durable offers free plans, making it appealing for budget-conscious users. Likewise, Wix provides free domain and reliable hosting, but you’ll need to upgrade your account to unlock premium features or remove ads.

B12 also has a free Starter plan, allowing you to build and test before committing. Once you’re ready, their paid plans unlock everything, including custom domain and additional premium features. Meanwhile, Framer is a paid-only platform, so you’ll have to commit yourself from the start.

Pros and cons of each AI site builder

B12

Pros:

Business-focused AI features and integrations AI-powered content writing and design combined with expert help Great for professional websites and small teams Free starter plan makes it easy to explore

Cons:

Refined launch with expert review can take extra time May feel overkill for simple, personal projects

Wix

Pros:

Easy to use with a drag-and-drop editor Extensive AI content writing and SEO assistant Large app marketplace and integrations Free plan available

Cons:

Free plan includes ads and limited features Can be overwhelming for beginners

Framer

Pros:

Highly customizable design tools AI-powered design assistance and image generation Ideal for hands-on, design-focused users

Cons:

No free plan Limited integrations Steeper learning curve

Durable

Pros:

Fast site creation in just a few minutes Free plan with essential features AI-generated website and content writing

Cons:

Basic design customization Limited integrations and support

Which AI website builder is best for you?

Choosing an AI website builder depends on your priorities. If you want to focus on rapid site creation, Durable is an excellent choice. If you prefer to fine-tune every detail to achieve the style and design you want, Framer offers you that option. Wix AI, meanwhile, creates a balance between flexibility and ease of use, thanks to its AI features that cover content creation, design, and SEO. However, if your goal is to get your small business or side gig a strong online presence through an AI-built website, B12 is a smart choice.

Choose the best AI website builder that fits your needs

Selecting the best AI website builder requires evaluating your specific needs, whether that’s speed, design, content generation, or business functionality. B12 emerges as a strong contender for professionals and teams seeking a reliable, AI-powered platform that combines expert assistance with advanced website building tools. If you need an AI builder tailored for professional services, B12 offers a compelling solution with a free trial to get started.

Want an AI builder tailored for professional services? Try B12 for free today and experience how its AI-powered features can simplify your website-building journey.