Build an AI website in 60 seconds

Website development is accessible to everyone now – even beginners – thanks to AI. With website creation taking only seconds and being more affordable than ever, it’s no surprise that nearly 80% of businesses say they’re using artificial intelligence somewhere in the mix. 

In the case of AI website builders, they’re becoming more popular because they help speed up the process of getting a business online. In a few clicks, a business owner, even if they don’t have deep technical expertise, can build a professional-looking website that’s on-brand and resonates with their customers. And all without the upfront initial cost that comes with traditional website building. 

But there’s also the issue of having too many website builder options. Where do you start? What features do you prioritize? To help you narrow down your choice, we’re exploring popular free alternatives and what they offer, so you can pick the best free AI website builder for your needs. 

What to look for in a free website builder

Not all free website builders are equal. Some provide ready-made, simple templates, while others give users more control through advanced customization features. 

Of course, ultimately, you should pick a builder based on your company’s specific use cases and requirements of your business. But there are several things you may want to consider when selecting the best AI website builder for your purposes, including: 

Ease of use/onboarding

The whole idea of website builders is that they’re meant to remove stress from the website-building process. So ideally, you’ll want to stick with AI builders that don’t have complicated AI setups or confusing user interfaces that make it difficult to get started. Instead, look for a platform that is easy to navigate and includes helpful AI recommendations.

Templates available

It’s important to be on the lookout for a template library that is not just broad but also has options for your specific industry. They should be mobile-friendly and easy to edit, so you can make them uniquely yours in just minutes, not hours or days (or weeks!). 

B12, for example, provides responsive templates, meaning the design adjusts depending on the device your customers use. 

Customization flexibility

Customization is a top priority when you’re looking for a free builder. With powerful customization features, you can make the site more attuned to your company’s vision and objectives. 

Platforms such as B12 enable you to easily modify images, colors, AI-generated text, sections, and other elements. Some tools even have an AI image editor built into the platform, so you can fine-tune visuals in the builder itself.

Limitations in free plans

Free AI website builder tools are especially appealing for businesses that want to explore their options first without purchasing a subscription right away. However, there are limitations to look out for, including limited customer support or analytics and ads on your professional website. 

Custom domains also aren’t typically available with free tiers. So make sure to choose free tools with the features that are important to you. 

Integration options

Website integrations essentially enable you to streamline your business processes. What integrations are you looking for? Do you need to connect to email marketing software or CRMs? Having the ability to integrate with third-party apps can significantly improve the user experience.

Best free AI website builders compared (2025)

In this AI website builder comparison for 2025, we’re focusing on platforms that include smart design tools in their free plans. 

1. B12

https://www.youtube.com/watch?v=wDZqIBXbCds

B12 uses generative AI to create your modern, polished site in just seconds. It’s simple: enter your business description, and you’ll have a website draft that fits your specific industry and includes exactly what you asked for, including copy, images, and the pages and sections included in your site. 

You can then use the B12 Editor to further tailor the site created by AI and publish it. 

Key features:

• Personalized site drafts generated by AI based on your prompts
• Free domain for the first year
• AI content generator
• User-friendly website editor
• TLS certificate and traffic analytics
• Unlimited storage and bandwidth
• Unlimited chat and email support
• Integrated tools such as online scheduling, intake forms, and invoicing

Best for: Anyone who wants to launch fast on an all-in-one platform with tools to grow their online presence

2. Wix 

Wix is a popular builder that drafts a site by asking you a series of questions. Once generated, you can use its drag-and-drop editor to customize your website the way you want to. The website builder Wix has integrated tools for e-commerce and analytics. 

Key features:

• Wix’s AI assistant for writing
• Drag-and-drop builder
• Over 900 templates 
• Marketing and SEO tools for better visibility on search engines
• Reliable hosting

Best for: Non-tech-savvy individuals and business owners who wish to build portfolio sites or eCommerce sites 

3. Appy Pie

Appy Pie is a free website builder that also asks you a few basic questions to create functional websites without needing to code. The platform offers customization features, a drag-and-drop builder, and a way to easily launch your complete website. 

Key features:

• Intuitive design
• GDPR-compliant websites
• Web hosting and free SSL certificate
• Drag-and-drop editor that is easy to use
• Support for multiple languages

Best for: Beginners who want to test a no-code tool 

Here’s a table to quickly summarize the information above:

Pros and cons of free AI website builders

Free AI platforms are a good entry point for website building, but they can also come with their own drawbacks. Below are some of the perks and potential downsides to keep in mind.

Pros

Cost-saving

With free AI website builders, you won’t have to pay upfront. This makes them best suited for users who need to create personal sites, startups, or businesses on a tight budget. You can build a good-looking site and familiarize yourself with the tool’s AI-powered features before switching to a paid plan. 

Fast deployment

A big advantage of working with free AI website-building tools is that they speed up the entire process for you. The best AI tools can generate a draft site in just a few minutes. 

Compare that to how long it takes to build a site via traditional development, and you’ll find that AI tools drastically cut down the time you need to get a site up and running. This is a big plus if you’re someone with minimal technical expertise.  

Accessible

No coding abilities are required to get started. These tools are geared toward non-designers and beginners, with features such as fast onboarding, intuitive controls, and guided editing with AI. 

With these capabilities, even individuals with minimal to zero design skills can build an entire website without ever typing any code. That means you can focus more on your website content and goals and worry less about the tech aspects. 

Cons

Limited features

A common downside of free tools is that they come with limited features. If you need more advanced tools, such as analytics, AI features like an AI image generator, and custom domains, you’ll often need to upgrade to a premium version. 

Limits may also come in the form of how many pages you can create or what kinds of media you can upload. These restrictions can be annoying, particularly if you want greater flexibility or wish to expand your site over time. 

Branding restrictions

When it comes to most free versions, custom domains are locked behind paid plans. They also typically include the builder’s logo. With free AI website generators, you can’t use your own domain name. Instead, your site could look something like yourbusiness.sitebuilder.com. 

Having your own custom domain (yourbusiness.com) makes your site appear more official and improves credibility. 

Scalability challenges 

The free versions of the top AI website builders for small businesses are effective for personal projects. However, they are not the most suitable tools for growing companies. 

The features they need to support their company’s growth are typically found in the higher-end plans. These include AI-powered tools, CRM integration, online store support, marketing features, and SEO capabilities.

Final thoughts: Choosing the right AI website builder for your needs

Choosing the best free AI website builder all comes down to what you want to achieve. It helps to have certain criteria in advance when deciding between the many options that are available. 

Consider how much creative control you need, what’s offered in the free plan, and how user-friendly it is. You should also think about whether the platform has tools you might require down the line (like appointment scheduling, email marketing, or e-commerce). 

If you’re just exploring website builders or establishing a basic online presence, then a free plan may be enough. Make sure to look for top functionalities. These include templates that suit your industry, user-friendly editing tools, and essential features like hosting. 

As your business expands, though, it makes more sense to upgrade, particularly if you require custom domains, advanced functionalities like marketing tools, and platform branding removal. 

In other words: get started with a free plan, but select a builder that can scale with your business. B12 makes it easy to get an AI-generated website and upgrade when you’re ready. Its tools support businesses at every stage, from launch to growth. Try B12’s free AI website builder today.