Build an AI website in 60 seconds

AI website makers can crank out a full website in just a few minutes, from layouts to copy and visuals, but a fast draft doesn’t automatically mean a polished, professional site. Without a clear plan, your AI-generated site can end up looking generic or messy, like it was thrown together by a template. 

By following smart best practices before, during, and after building your site, you can turn that AI draft into a website that feels intentional, represents your brand well, and actually converts visitors into customers. This guide walks you through 12 practical AI website creation tips, so you can create a polished, user-friendly site that stands out and drives results.

12 best practices to follow when using an AI website maker

Using an AI website maker can speed up the design process, but a great site requires more than just hitting “generate.” These AI-generated website best practices will help you get a professional website without looking generic or overly templated.

1. Start with a high-quality, detailed prompt

A free AI website builder works best when you give it a rich, detailed brief. Include:

• Your business description
• Services
• Target audience
• Preferred tone
• Brand colors
• Even competitor websites for reference. 

Give the AI plenty of details so it can get it right. Showing it examples of what works (and what doesn’t) helps make the copy fit your brand.

Here are some of the best AI website prompts to use - AI prompt gallery. 

2. Choose the right structure or template before editing

Lock in a structure that fits your business before making tweaks. Service companies usually benefit from a hero area with CTAs and testimonials, whereas portfolio sites do better with a gallery-first design.

Avoid customizing too early. AI-generated layouts are easier to refine once the base template is solid. Using an industry-appropriate structure ensures users immediately understand your offerings and improves readability.

3. Review and personalize AI-generated copy

AI copy is often generic. Follow these steps to personalize it:

• Replace vague wording with concrete info about your process, skills, or successes. 
• Match the tone to your brand and fact-check anything that might be questionable. 
• Show off what sets you apart, your guarantees, or past projects. 

Personalizing copy turns your site from just a nice template into a site that really connects with people.

4. Mix AI images with real photos (whenever possible)

The best AI website builders generate relevant illustrations, abstract backgrounds, or icons in just a few clicks. However, real photos of your team, workspace, or products add credibility. A mix ensures your site feels professional yet authentic. For example, using an AI website creator for abstract hero banners while showing real images of completed projects or staff creates trust. 

Visitors are more likely to engage when they see human faces and actual work, instead of only stylized AI graphics.

5. Simplify navigation and page structure

Sometimes an AI website generator overcomplicates things with extra blocks or repetitive sections. Cut the fluff to make your site easier to skim. 

Limit your main menu to 4–6 links, group similar content, and use clear headings. Simple pages keep visitors happy and make it easier for search engines to index your content.

6. Apply your brand identity consistently

Set your brand rules early (fonts, colors, spacing, and button styles) and check that AI follows them across all sections. Make your logo, tagline, and CTAs consistent across the site. Even small inconsistencies can make business websites look unpolished. 

If the AI website design generator gets your fonts or colors wrong, fix them manually. A cohesive brand look helps visitors recognize you and builds trust.

7. Optimize for SEO (AI website builders won’t do everything)

AI can help with content, but it won’t do all your SEO tasks for you. 

• Make sure your meta titles and descriptions clearly explain what your business offers. 
• Use headings with keywords, but keep them readable and specific. For example: “Legal Services for Small Businesses” over generic titles like “Our Services.”
• Don’t forget image ALT text. Describe images in plain language and compress them for faster loading. 
• Internal links help search engines and users navigate: link your Services page to About, then to Contact. 

Treat SEO as a manual refinement layer on top of your AI-generated draft.

8. Check mobile view carefully

Even if your AI-generated site looks great on a computer, it can break on phones or tablets. 

• Always preview it on different screen sizes and devices. 
• Watch spacing (images or buttons can overlap text), and make buttons big enough to tap.
• Trim long text and keep calls to action easy to see at the top. 

A mobile-first check makes the site easier to use and encourages more clicks. AI tools like B12 let you tweak mobile layouts directly without coding. 

9. Strengthen your credibility sections

AI might suggest credibility phrases, but it can’t replace real experience. Share testimonials, awards, certifications, and any affiliations you’re proud of. 

Include samples of your work or client wins to show what you’ve actually delivered. For example, include before-and-after images or highlight case studies. 

Authentic credibility helps visitors trust you and set you apart from businesses using only template content.

10. Integrate business tools from day one

A fully functional website is a conversion engine. 

Set up your forms, scheduling tools, email workflows, payments, and CRM from the start. Many AI site builders, including B12, offer these features natively, letting you connect appointments, invoices, and customer communications seamlessly. 

When everything's connected early on, you won’t miss out on leads. Plus, your site becomes a real driver of sales instead of just a nice-looking page.

11. Replace generic CTAs with specific, goal-driven ones

“Learn more” is everywhere, but it rarely converts. 

• Replace vague CTAs with goal-driven actions, like “Book a Consultation,” “Download Your Plan,” or “Start Your Free Trial.” 
• Keep the wording consistent across pages so visitors know exactly what to expect. 
• Position CTAs prominently in multiple places: after key sections, in the header, and near images or testimonials. 

A clear, action-oriented CTA helps turn browsing visitors into leads. Even if AI generates default buttons, take time to rewrite them for your business objectives and audience intent.

12. Treat AI as a draft - The final website still needs human judgment

AI is a starting point, not a finished product. Walk through your website as if you were a visitor: 

• Read copy critically, check that the tone fits your brand, and verify facts. 
• Fix awkward phrasing, incorrect claims, or generic statements. 
• Track performance with analytics to see what resonates and refine over time. Even small tweaks (adjusting headlines, reorganizing sections, or updating images) can make a big difference. 

What a good AI website maker should provide

Look for features that actually make your website easier to build, manage, and grow:

• Strong initial prompts: The AI should ask detailed questions about your business, audience, and style so your site feels personal, not generic. B12 guides you with prompts that go beyond surface-level info.
• SEO-ready structure: Pages, headings, and metadata should be optimized from the beginning, giving your site a head start in search rankings.
• Solid template library: Choose designs that suit your industry and brand. Templates should be flexible so you can tweak layouts without breaking them.
• Easy editing: You need to adjust copy, images, and layouts quickly. Drag-and-drop or inline editors save time and reduce frustration.
• Mobile optimization: AI layouts don’t always translate to phones. A good builder ensures spacing, buttons, and text scale correctly.
• Built-in business tools: Scheduling, contact forms, payments, and email integrations help your website actually generate leads.
• Fast, reliable hosting: Pages should load quickly to keep visitors engaged and improve SEO.
• Ongoing updates: Templates, security, and integrations should stay current so your site doesn’t get stale or vulnerable.

With these features, an AI website maker gives you a foundation you can refine into a fully functional, professional site. B12 combines AI efficiency with these practical tools to help businesses launch smarter, faster, and with less guesswork.

Conclusion

AI website makers are powerful, but they’re just the starting point. 

Following AI website builder best practices, like refining content, checking mobile layouts, and adding real credentials, turns an AI-generated site into something polished, trustworthy, and high-performing. Tools like B12 make it easy to build a website using AI that truly works for your business.

Start building your AI-powered website today with B12.