Build an AI website in 60 seconds

Creating a website with artificial intelligence (AI) has revolutionized the website creation process, particularly for beginners and small businesses that want to build an online presence fast. Thanks to AI tools, setting up a site and generating content has become less challenging, and non-technical users aren’t required to have coding or programming skills.

However, getting your AI-built website up and running is just the first step. The challenge lies in drawing visitors and keeping them engaged, which is where smart digital marketing kicks in. Whether you’re automating content production or tweaking ad campaigns with advanced tools, these strategies will help your AI-driven website gain traction and stand out in a crowded digital space.

This article explores tailored marketing strategies and shows how AI in digital marketing tools will help your AI-generated websites thrive. Whether you’re leveraging AI-generated content, automating marketing tasks, or optimizing ad campaigns, these insights will help you to maximize your website’s potential.

Why marketing for AI websites needs a tailored approach

AI-built websites are different from the standard, human-generated sites that you’re used to seeing on search engines. The marketing methods in AI-generated websites need to be tailored to the way these sites were created.

Built by first-time founders and small businesses

Many first-time founders and small businesses run AI sites; these people don’t have big marketing teams backing them. As a result, they rely on simple yet scalable strategies. One of the advantages of using AI tools is that they can take over repetitive marketing tasks. This lightens your workload and allows you to perform marketing tasks even without a marketing degree.

Dependence on automation and templated content

These websites often rely heavily on automation and template content. While this speeds up the website and content creation process, the results are generic and repetitive. Because of this, marketers should pay special attention to search engine optimization (SEO) and content customization to keep their brand voice fresh and relevant.

Require scalable and easy-to-execute strategies

As your site or business grows, your marketing approach should evolve with it. Analytics data offers valuable and actionable insights into customer behavior and market trends, helping you identify which campaigns to run next. Focusing on scalable and easy-to-execute strategies allows you to adapt while ensuring ongoing improvement and customer satisfaction.

Core digital marketing channels to use

Leveraging digital marketing channels that work well with AI technology and help maximize reach allows you to maximize your AI-generated website. Some methods you can use include:

SEO: Optimizing AI-generated content

SEO will serve as your AI site’s bread and butter. While AI can create content quickly, making sure it’s optimized to rank well on search engines like Google is another matter. AI marketing tools that track and analyze keyword use, relevance, or determine what competitors are doing can optimize your AI-generated content. SEO also helps boost your web pages in search results without losing your unique touch.

Email: Building newsletters and automated flows

Email remains a crucial marketing tool because it reaches more audiences than social media. Email marketing platforms like Mailchimp and Klaviyo can sync with AI websites, build email lists, and set up automated campaigns that keep customers coming back and potential prospects interested. With AI, you can segment email lists and tailor content to boost open rates with engaging subject lines.

Social media: Creating content at scale using AI visuals

Social media marketing benefits greatly from AI tools, particularly the ones that generate social media posts. With natural language processing (NLP) and generative AI, AI platforms can produce content tailored to your brand voice and maintain your consistency in posting social media campaigns with less effort. Social media management apps schedule and track these posts, so you can see what’s working and adjust your strategy without any guesswork.

Paid ads: Quick traffic boosts for new launches

When you’re ready to launch your new AI website, platforms like Google ads can give your site a quick traffic boost. AI algorithms optimize ad targeting to improve ad performance and reduce cost per acquisition by analyzing behavioral data and customer segmentation. You can leverage AI in paid ad campaigns to streamline and automate tasks, such as audience targeting, and make campaigns more efficient.

Blogging: Driving organic traffic with regular content

Maintaining a blog with regularly updated content is an effective way to drive organic traffic and build topical authority. AI content creation tools, such as B12’s AI Assist, can help in generating blog posts that are optimized for SEO and tailored to your niche. Repurposing AI-generated content into different formats such as carousels or short videos further extends reach and engagement.

Strategies that work well for AI-built sites

To maximize the impact of your digital marketing efforts, consider strategies that specifically leverage AI capabilities and address the unique challenges of AI-generated websites.

Build topical authority around your niche

Establishing yourself as an authority in a specific niche means you present yourself as a trusted thought leader in your area of expertise. Focus on creating relevant content that addresses your audience's needs and pain points. Also, develop a content marketing strategy tailored to this goal by leveraging data analysis and marketing analytics tools to identify trending topics and gaps in existing content from competitors' websites.

Repurpose AI-generated content into different formats

Creating AI-generated content doesn’t mean you have to start from scratch all the time. You can either spruce it up to an infographic or tutorial video content on social media platforms. Doing this broadens your audience, aligns with different user preferences, and avoids the strain of creating new content nonstop. Use generative AI and content creation tools to streamline the work process, and assist marketing teams in producing different marketing content.

Use AI to A/B test CTAs and headlines

AI marketing tools simplify A/B testing by automatically running split tests on headlines and calls-to-action (CTAs) in your email campaigns. These tools quickly provide you with the data-driven insights to get better engagement and higher conversions with less manual input effort and guesswork.

Personalize user journeys with AI chatbots or popups

Customization makes people feel understood. AI chatbots and popups can enhance customer experience and satisfaction by guiding users to the right place and suggesting relevant products based on browsing behavior. By automating these interactions, you strengthen customer relationship management and boost the likelihood of conversions.

Marketing tools that pair well with AI websites

B12 empowers AI-built websites with marketing features, streamlined workflows, and expert support, making site management far simpler for small businesses and founders. Here’s how:

Email marketing integrations

Email marketing platforms, such as Mailchimp and Klaviyo, integrate with AI websites, enabling automated email campaigns, segmentation, and performance tracking. These customer relationship management (CRM) integration tools leverage AI features to choose the best send times and personalize content, which enhances customer engagement.

SEO analysis tools

SEO tools, like Surfer SEO and Clearscope, analyze AI-generated content and suggest improvements to boost search engine rankings. They provide keyword recommendations, content grading, and competitive analysis, helping digital marketers optimize their marketing content effectively.

Analytics and user behavior tools

Understanding customer interactions is essential for refining marketing strategies. Tools like Hotjar and Google Analytics 4 offer advanced data analytics and visualization of user behavior, heatmaps, and conversion funnels, providing valuable insights for data driven decision making.

Why B12 makes marketing easier

AI + human support ensures high-quality output

B12 blends efficient AI systems with skilled human oversight to deliver marketing-ready websites that are polished and purposeful—not generic. The AI drafts fast, and B12's team of experts refines every detail—from SEO to design—so you launch with confidence.

Ready-to-launch templates make setup fast

B12 provides industry-specific, marketing-ready templates—particularly for landing pages—that let businesses hit the ground running. You get beautifully structured pages with integrated forms, banners, and popups, all designed to drive engagement from day one.

Solo image consultant website, Find Yourself In Fashion, built a stunning fashion-brand website using B12. She emphasized, “I feel supported…it’s absolutely realistic to grow my business,” attributing the seamless launch to smart templates and marketing-aligned design outputs.

Integrations power end-to-end marketing execution

With built-in marketing tools, B12 lets you manage your marketing campaigns and outreach with ease. Whether you need email marketing tools and contact forms or appointment scheduling, pop-ups, and analytics, this platform lets you leverage AI-driven marketing efforts.

Legal firm Maxwell Tillman experienced a 7× lead increase and a 40% traffic boost. Maxwell credited their success to B12 managing the website while they focused on what matters most—their business growth—thanks to integrated marketing and client engagement tools.

Power up your AI website’s marketing strategy with AI tools

Digital marketing for AI websites is an ongoing investment that requires a strategic approach tailored to the unique characteristics of AI-built sites. By leveraging AI tools, marketing analytics, and a mix of digital marketing channels, such as SEO, email marketing, social media, and paid ads, businesses can enhance their online visibility and drive meaningful customer interactions.

For those starting out, platforms like B12 provide an excellent foundation with built-in marketing tools and templates to launch your first campaign quickly and effectively. Embracing AI technology in your marketing stack not only automates routine tasks but also delivers actionable insights that empower smarter marketing decisions and improved customer satisfaction.

It's time to market your AI-built site like a pro. Get started with B12’s built-in marketing tools and transform your digital marketing strategy today.