Build an AI website in 60 seconds

Launching a website shouldn’t feel like a whole separate job, but for most coaches and consultants, it does. Your site is basically your digital office where people decide if they trust you enough to book that first session. The problem is that getting a site live takes time you don’t have, tools you don’t understand, and a level of consistency that’s tough to maintain. 

This is where AI website builders remove all the usual roadblocks, helping you generate a solid, client-ready website in days, not months. And with the right AI prompts for website creation and a step-by-step plan, you can create a website for your business that’s polished enough to win clients, even if you’re not “techy” and don’t have a designer on speed dial.

7 Step-by-step guide: Building your client-ready website with AI 

If building a website feels overwhelming, don’t worry. This guide will help you get organized so the whole process feels smoother and a lot less chaotic.

1. Define your goal & audience

Your goals shape everything: design, layout, CTAs, even the tone of your copy. Are you trying to book more 1:1 sessions? Sell online? Offer done-for-you consulting? The layout varies depending on your goals.

Once you know your goal, narrow down who the website is talking to. “Anyone who needs coaching” is too broad. Think in terms of real people: overwhelmed founders, burnt-out managers, new moms looking for wellness support, small businesses that can’t afford a full-time marketer.

From there, write a simple one-liner that tells AI exactly who you are and what you do. Something like:

• “I’m a leadership coach helping startup founders build better teams.”
• “I’m a career coach for mid-level professionals transitioning into tech roles.”

Why this matters: AI works best with clarity. When you write something tight and specific, the tool gives you a homepage, about page, and service descriptions that actually sound like you.

B12, for instance, takes your one-line description and turns it into a draft website within seconds. It picks up on your business model and adjusts the layout so it fits what you offer. You can tweak your one-liner as many times as you want, and the preview updates right along with you.

2. Choose the right AI website builder

Not all AI website tools are built for service businesses. Some focus heavily on eCommerce. Others give you free templates but leave you doing most of the work.

Before committing to a platform, check for four key things:

• A free plan or preview mode: You should be able to see your site before pulling out a credit card.
• Fully customizable layouts: AI is great for starting points, but you still need flexibility to tweak.
• Built-in scheduling and forms: Coaches and consultants rely on bookings and inquiries, so these should be part of the platform, not plugins you have to hunt for.
• Built-in SEO tools: Meta tags, headings, mobile responsiveness: these things matter for being discoverable.

Why this matters: Your website shouldn’t depend on a pile of plugins or third-party widgets just to function. The right AI website builder for consultants removes technical headaches so you can stay focused on clients.

B12 makes all of this easy. You can generate your site and explore it with a free preview before committing to a plan. Scheduling, forms, and invoicing are already built in, so you don’t have to chase down plugins. And SEO? B12 handles the basics automatically, making sure your site is structured properly from the start.

3. Input your business description or prompt

When you enter your business description, don’t hold back on specifics. Give it context: what you do, who you help, how you deliver your services, and even the tone you want (“friendly,” “calm and professional,” or “results-driven”).

Here are prompt examples that work really well:

• “I’m a wellness coach offering online sessions and free consultations.”
• “I’m a marketing consultant for small businesses, offering workshops and audits.”
• “I need to create website for business that accepts bookings and newsletters and syncs them with Google Workspace.”

Based on this single input, AI will generate the core pages you need to launch: homepage, about, services, and contact. 

Why this matters: strong inputs lead to strong outputs. You’re essentially “briefing” your free website builder the same way you’d brief a real freelance web developer.

B12 takes that single prompt and generates your full website structure instantly, including website content tailored to your niche. You can also check out B12’s AI prompt gallery for industry-specific examples to make your draft even more accurate. And if the first version isn’t quite right, no worries. Just tweak your prompt and regenerate your site in seconds.

4. Customize design, branding & copy

Once AI gives you a starting point, make it feel like your brand. 

Start with basics:

• Adjust the color palette so it matches your vibe (calm neutrals, bold contrast, soft pastels). Even if you’re new to website design, many tools let you use an intuitive drag-and-drop editor.

• Update typography to something readable and modern.

• Add your logo (even if it’s a simple text logo for now).

Then review the AI-generated copy. It should feel warm, trustworthy, and aligned with your coaching or consulting style. B12’s AI Assist helps you quickly draft and update website copy, blog posts, and professional email marketing copy. Tweak the intro paragraphs, add a short personal story, or rewrite the CTAs to sound more like how you naturally speak.

One small but powerful tip: add a friendly photo of yourself somewhere above the fold. People hire coaches and consultants they feel connected to. A real face makes an immediate difference in trust.

B12 makes it easy to tweak your site without touching any code. You can change colors, fonts, and layouts in just a few clicks. You can also add advanced functionality like custom forms and regenerate the copy section by section until it feels just right. And if you want professional help, B12’s team can give your design or copy a polish while keeping your voice intact.

5. Add client engagement tools

A website or online store is only useful if it lets you sell products or helps website visitors take the next step with you, such as booking a session or signing up for a newsletter. That’s why engagement tools are critical.

Four must-have professional features include:

• Contact forms or lead capture: This is the digital equivalent of having a receptionist ready to answer questions. It makes it easy for prospective clients to reach out without needing to pick up the phone. If you host workshops or webinars, you can use your site to sell tickets and manage registrations seamlessly. 

• Scheduling calendar: Let clients book sessions directly. This reduces the back-and-forth emails and shows that your business is organized and professional.

• Testimonials: Social proof is huge for building trust. Displaying client feedback helps prospects feel confident they’re working with someone credible.

• Newsletter or lead magnet: Offering valuable content (like a free guide or email tips) keeps prospects engaged and gives you a way to nurture leads over time.

Adding these tools manually can be tricky, but with B12, many of these are automatically configured. Its built-in marketing tools, conversion suite, and other features like forms, scheduling, and payments are baked in, so you don’t need to worry about technical integrations. 

6. Test and optimize for SEO & mobile

Before you hit “publish,” testing is key. Your own website needs to look and perform well on all devices. Start by previewing it on both desktop and mobile devices to make sure layouts, fonts, and buttons are easy to navigate. Mobile responsiveness isn’t optional. Most new customers will check your site from a phone first.

Next, add your target keywords. Think about what your clients would search for: “career coach in [city],” “business consulting for startups,” or “how to grow my small business.” Keywords should appear naturally in headings, page copy, and meta descriptions. Connect your site to Google Search Console to track performance and monitor indexing.

You also want to make sure search engines understand your site. B12 helps here by automatically applying HTTPS, generating metadata, and adding SEO tags without you needing to dive into code. That means your site is secure, professional, and discoverable from day one.

7. Publish, promote & iterate

Now comes the exciting part: going live with a custom domain name. A good website is a living tool, and it’s better to start attracting clients and gathering feedback early.

Promote it everywhere your audience is:

• LinkedIn and Instagram: Share posts that highlight your new site and invite followers to explore.
• Email signature: A subtle, professional way to drive traffic from every message you send.
• Google Business Profile: Ensures your business appears in local searches with your new site attached.
• In-person events: Use workshops, networking meetups, or speaking engagements to share your website and grow your business.

Once live, update regularly. Share new testimonials, blog posts, or service updates weekly. This keeps your site fresh and shows clients you’re active. B12 makes ongoing edits easy. Its AI Agent lets you simply type what you want changed or added, and it updates your site instantly. It makes edits and improvements faster, easier, and way less stressful.

Sample AI prompts for coaches & consultants

Getting started with an AI website builder can feel a bit abstract at first. What exactly should you tell it to create? Here’s a set of ready-to-use prompts you can plug in to generate a client-ready site in no time:

• “Build a professional coaching website with testimonials and a booking form.” Perfect if you want clients to see social proof and schedule sessions immediately.
• “Create a website for a small business consultant with service sections and a contact CTA.” Ideal for outlining consulting packages and encouraging inquiries.
• “Design a minimalist site for a financial coach with pricing and session scheduling.” Focus on clarity and transparency. Clients can quickly understand what you offer and book a session.
• “Generate a health and wellness coach website that highlights client transformations.” Great for showing results with before-and-after stories, video testimonials, or client success highlights.

You can tweak these prompts further by adding your niche, target audience, or preferred visual style, like “modern and clean” or “warm and approachable.” 

Your website launch checklist

This checklist on how to launch a business website with AI tools serves as your launch day roadmap. 

Design:

• Hero section with headline, subheadline, and CTA that grabs attention immediately.
• Brand colors and fonts applied consistently to feel cohesive and professional.
• Add images that are professional, high-quality, and reflect your services and personality.

Content:

• About section with your personal story or mission.
• Clear service breakdowns so site visitors instantly know what you offer.
• Testimonials or case studies to easily build trust and show real results.

Conversion:

• Booking form or CTA button to make scheduling or inquiries easy.
• Email signup or lead magnet for nurturing potential clients.
• Contact info and social links so people can reach you in multiple ways.

SEO & launch:

• Keywords added naturally, so your site is discoverable.
• Mobile preview tested to ensure a smooth experience on any device.
• HTTPS active to keep your site secure.
• Site published and shared; now the world can see your hard work.

Why B12 is the ideal AI website builder for coaches and consultants

B12 makes launching a professional, client-ready website fast and manageable, without the headaches of traditional design agencies. Its AI builder has already created over 4 million websites.

It’s built for service professionals who need a site that looks polished, converts visitors, and evolves with their online business.

• Industry-specific website templates: Coaches and consultants can start with a professionally designed template built for service professionals, so your site feels tailored from the start.
• Automatic site copy and layout: AI generates the site structure and text, giving you a strong foundation to refine.
• Built-in client interaction tools: Scheduling, forms, payments, and email follow-ups are ready to use, helping you capture leads effortlessly.
• Human-assisted AI: Collaborate with web designers or writers when you want an expert touch.
• Fast publishing: Launch quickly, then iterate as your business grows.

Take The Sandusky Group as an example. Gerry Sandusky, founder of this communications coaching firm, needed the freedom to update his online presence anytime, from anywhere. Before B12, he relied on a local agency that made changes slow and cumbersome. 

With B12, Gerry could draft a professional website in seconds, customize it with B12’s designers, and manage updates himself. 

Within weeks, his site matched his brand across all channels, saw significant traffic spikes, and saved him over 10 hours a week in lead capture.

As Gerry puts it, “You're behind the curve if you wait a week to update your website. With B12, you can do it yourself in two minutes or have the team do it for you fast.”

Conclusion

Creating a professional website doesn’t have to be complicated or expensive. With tools like B12, you can create a website for your business quickly using AI, taking your idea from concept to live site in under a week. 

Try B12’s free AI website builder. Input your business description, generate your site, and go live this week.