Build an AI website in 60 seconds

AI generates your personalized website instantly with built-in scheduling, payments, email marketing, and more.

Start for free
Built in tools to grow your business

How to use AI to generate website images and graphics

27 August, 2025 ·AI
How to use AI to generate website images and graphics

Good visuals can make or break a website. In fact, content with good images get over 90% more views compared to those without. But not everyone has the time, budget, or skills to design graphics from scratch. And that’s where AI steps in.

If you’ve ever wished for an easier way to create sharp, stunning images, you’re in the right place. With the help of AI, you can now generate website images with AI tools in just a few clicks.

This guide will show you how to create your own images using an AI image generator, which AI tools for website graphics to try, and how to get great results fast.

Benefits of using an AI image generator for website graphics

If you’re building a website and don’t have a design team (or the time to become one), AI image generation can be a real game-changer. It makes creating visuals way easier, faster, and cheaper. 

You don’t need fancy tools or hours of editing. Just a few clicks and you’re good to go. Plus, you can still keep everything looking on-brand.

Faster image creation

One of the best things about using AI for your website graphics is how quickly it gets the job done. Instead of spending hours messing around in design software or waiting days for a designer to send files, you can get an image in seconds. 

Just type in what you need or pick a style, and the AI handles the rest. It’s super handy when you're in a rush, like when you need a blog graphic or social post ASAP. No more long back-and-forths or complicated tools — just quick, easy results.

Customization to brand style

AI tools don’t just crank out random images. They actually let you customize your AI-generated website’s elements so they fit your brand. Some AI website branding tips include tweaking the colors, fonts, and the style. You can even upload your logo or brand assets if the tool allows it. You can also rearrange or replace individual elements in the design.

Is your vibe clean and modern or bright and playful? No matter your brand, you can get graphics that feel like you. So instead of settling for something that kinda works, you can make web images that actually look like they belong on your site.

Cost efficiency

Design costs can add up fast, especially if you’re always needing new images. But with AI, you can get a bunch of great-looking graphics without breaking the bank. 

A lot of AI web design tools in 2025 are free or offer low-cost plans, and you won’t need to shell out for pricey software or one-off design fees. 

If you’re running a small business, freelancing, or just trying to keep things affordable, AI is a solid way to get professional-looking visuals without burning through your budget.

Top AI tools to generate website images

Some AI tools are great for quick and simple designs, while others let you unleash your creativity. That’s because they’re powered by different generative AI models. 

Here are a few solid options to explore, with a quick look at what they do best. If you’re a beginner, small business owner, or developer looking for more advanced control, there’s a tool that fits your workflow. 

DALL·E by OpenAI

DALL·E is like having a creative artist on call. You just write what you want to see (for example: “clean website banner with coffee cups and warm tones”), and DALL·E makes it from scratch. 

It’s perfect when you can’t find the right stock photo or want something totally unique. You can even tweak parts of an image after it’s made, which is handy if you want to change a detail or remove something. 

Features:

  • Unique, high-quality images generated
  • Built-in image editing tools (inpainting and outpainting) 
  • Great at handling creative or abstract requests
  • Easy-to-use interface, no design or art experience needed

Use cases:

DALL·E is great when you need something custom that doesn’t exist in a stock image library. It's perfect for blog headers, landing pages, or fun illustrations. DALL·E images are typically fine to download for commercial use, but always review the latest terms before using. 

Canva AI

If you’ve ever used Canva, you know it’s one of the easiest design tools out there. You can type in an idea, and Canva helps bring it to life. You can also upload your brand colors, logos, and fonts so everything looks consistent. 

Features:

  • Magic Design suggests layouts based on your input
  • Text to Image lets you create and transform graphics from a simple text description
  • Magic Edit for quick tweaks to existing designs

Use cases: 

Canva AI is perfect for small businesses, bloggers, or anyone who needs fast, clean graphics. If you're making a website banner, social media post, or blog image, Canva makes it easy. 

Midjourney

You use Midjourney through Discord by typing in a prompt, and it sends back cool, creative images. The images have a unique style, which makes your site stand out from the crowd. You can generate results in diverse styles, like fantasy, surrealism, and vintage aesthetics. 

You might need to crop or resize the images yourself, but if you’re after something eye-catching and don’t mind a little extra work, Midjourney is worth a try.

Features:

  • Produces detailed, artistic, and stylized visuals
  • Constantly evolving with new features and better rendering
  • Community-driven, so you can watch what others are creating

B12 

https://www.youtube.com/watch?v=tfAElJgioQ0

B12 is an all-in-one website builder that uses artificial intelligence to help you get nice visuals for your site without much effort. 

When you set up a site, B12 suggests layouts and imagery based on your business type, which saves you from starting with a blank page.

Features:

  • AI-assisted website builder with automatic image suggestions
  • Industry-specific design and content suggestions
  • Built-in editor for easy visual updates
  • Includes professional design services if needed

Use cases:

B12 is great if you want a full website (not just images) with everything — composition, images, and copy — tailored to your business. Ideal for consultants, coaches, or service providers who want to get online quickly without dealing with separate design tools. It’s a one-stop shop that takes the pressure off DIY web design.

How to generate website images with AI: step-by-step

If you're new to using AI for visuals, don’t worry. It’s not as complicated as it sounds. In fact, once you get the hang of it, it can be a quick way to level up your site’s design.  

Here’s a simple step-by-step guide to help you go from idea to finished image without overthinking it.

Choosing the right tool

First things first: pick a tool that fits what you’re trying to do. If you want cool, artsy images, something like Midjourney or DALL·E is a good choice. 

If you want something easier to use with templates and drag-and-drop options, go for Canva AI. And if you're building a whole website and want it to handle the design too, B12 is worth checking out.

Think about what kind of images you need and how hands-on you want to be. Some tools let you fine-tune everything, while others are more plug-and-play. Start with the one that feels the least intimidating, and go from there.

Inputting prompts effectively

The secret to getting good results from AI? Clear text prompts. Instead of saying “cool background” to describe your vision, try something like “modern background with soft gradients and clean white space.” 

The more details you give, like colors, mood, layout, lighting, or image style, the better the image turns out. AI works best when you can imagine what you want clearly, then describe it in a way that the tool understands. 

You can also include things like “flat design” or “realistic photo” to help the tool get the vibe right. Some tools even let you upload a reference photo to guide the style or layout.

Don’t stress if the first try isn’t perfect. Tweak the wording, run it again, and you’ll usually land on something that clicks. It’s all about trial and error, and most tools generate videos and images fast, so experimenting is easy.

Editing and optimising for web

Once you’ve got your image, it’s time to clean it up for your website. That usually means resizing it so it fits your layout, maybe adjusting the colors, and making sure the file size isn’t too big (so your site loads fast). 

You can use tools like Canva or even your site builder’s editor to crop or tweak things. It’s also smart to save your image as a JPG or WebP for faster loading. If you haven’t added your logo or brand colors yet, now’s the time. These small edits help your AI-generated image feel more polished and on-brand.

Keep your website looking sharp with AI

Keeping your website looking clean and consistent doesn’t have to be a challenge. It’s easy to generate website images with AI that match your brand and keep things looking sharp across your pages. No fancy skills needed — just a few clicks and you’re set.

Create professional website visuals with B12’s AI tools

Look professional online with tips from B12

Receive our email newsletter for advice on how to grow your business and engage clients.

Draft your site in 60 seconds

Get an AI website made specifically for you that's free to launch.

Start for free ✨

No credit card required

Related posts

The ultimate gallery: Best AI website templates by industry
The ultimate gallery: Best AI website templates by industry

Spend less time on your website and more time growing your business

Let B12 set up your professional online presence with everything you need to attract, win, and serve clients.

Get started for free

Product

Customers

Helpful information and tools

Company

© 2025 B12. All rights reserved.
PrivacyTerms of Service