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Industry-specific guides: AI websites for agencies

9 September, 2025 ·Business
Industry-specific guides: AI websites for agencies
Learn how AI websites for agencies can help you stand out in a crowded market. Start building your boost your competitive edge today!

Marketing agencies don’t just need good websites anymore—they need smart ones. With competition rising, the old “set it and forget it” site-building model wouldn’t be enough. Being first to get your agency online can make all the difference, and that’s where AI websites come in. Powered by artificial intelligence (AI), these sites aren't just appealing, but they also help with the heavy lifting.

Imagine a faster web design, automating tasks, and keeping client management smooth without burning through your team’s time or budget. The result is more time for creative work, tighter marketing campaigns, and portfolios that look polished every time a client clicks “Visit Us” or “Work with Us.” This article discusses the benefits of AI websites for agencies, how to create one, and the key features that drive the most impact.

Why agencies need AI websites

Agencies need a platform that enhances their brand, improves client engagement, and optimizes internal processes. Here’s what AI websites can do for agencies:

Showcase portfolio dynamically

As the agency’s digital portfolio, a website should showcase successful projects, while highlighting experience and demonstrating expertise. With AI-generated content, agencies can keep case studies fresh—adding videos, images, and write-ups that demonstrate an agency’s growing number of successfully handled cases.

Automate lead capture, proposals, and onboarding

With AI automations, AI agents handle quick chats, FAQs, and lead responses. The integration of built-in tools, such as scheduling apps or contract systems, means clients move through the process faster and with minimal to zero hassle. The upshot? Agencies can spend more time on creative, more productive tasks.

Self-manage updates without external developers

Having an AI-powered site means your team can swap out text, upload new images, or adjust layouts without relying on external support from site developers. Additionally, machine learning can analyze visitor behavior and suggest design or content changes. So, instead of waiting weeks for an update, agencies can make small changes on the fly and keep things sharp and up-to-date.

Cost savings through AI-driven web design

Building a site with AI tools isn’t just all about getting things done quickly or crafting clever headlines; but it also keeps costs down. AI can handle repetitive tasks, such as product descriptions, SEO-ready copy, and layout design. This means agencies can cut costs while still maintaining high-quality outputs, like refining their marketing strategy or enhancing client services.

Creating an agency website with B12

Among the best AI platforms tailored for agencies, B12 stands out by combining AI integration with human expertise to deliver professional websites. Here are the steps on how your agency can build an AI-generated website using B12:

Input agency niche and tone for prompt-based generation

B12 starts with a simple, prompt-based generation setup. You share your agency’s niche and preferred tone, and the system generates copy, images, and site structure to match. Whether you’re running marketing campaigns, building for social media clients, or focusing on web design, B12 sets you up with something that feels on-brand.

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B12’s prompt gallery can provide you with ideas for starting points. You can choose among any of the samples that fit your niche and personalize it based on your needs.

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Generate a site instantly tailored to agencies

After the agency provides its information, B12’s AI instantly generates a site, complete with tailored layout, images, and copy. As one of the leading AI website builders, B12 uses your prompt to build exactly what you need. Whether it’s an online shop or a lead-converting agency site, B12 makes it happen in minutes.

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Customize with an easy editor or human-assisted support

Once the AI has generated the initial site, agencies have the flexibility to personalize the website with a user-friendly editor. This setup makes the process quick and hassle-free, with no technical or coding skills required.

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If you find yourself in a fix and need extra help, B12’s creative services can provide you with design and copy experts, all ready to assist. The approach ensures your agency's website stays polished while still reflecting your agency’s brand personality.

Integrate AI-powered apps

While a polished site looks great, it’s the AI-powered integrations that keep the agency running smoothly. From contracts and forms to email automation and scheduling, B12’s built-in tools eliminate the need to juggle multiple apps, freeing up more time on projects. Everything lives in one platform, so it fits seamlessly into your existing workflows.

Essential features for agency websites

What makes AI websites for agencies work are the features. While some AI features make your site look good, others are essential for keeping your business running.

Portfolio section with case studies and visuals

Have a clear portfolio that showcases case studies and other projects, complete with images, videos, and other results-driven case studies. With AI-generated content, you can keep this section updated, fresh, and engaging.

A perfect example of this is Major Tom, a digital marketing agency that specializes in creative development and marketing. In their homepage, you can instantly see their Work section, which showcases the brands they’ve helped over the years. The site’s seemingly minimalist design coupled with the number of clients they’ve had speaks volumes about their experience and expertise.

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Services overview with clear CTAs

Lay out your services— whether that’s Google Ads, AI marketing software, or classic web design—then back it up with standout calls-to-action (CTAs). Make it easy for visitors to see their next step or how to contact you on your agency’s website.

Again, here’s Major Tom’s Services page. Their services overview is clear and straightforward, visitors instantly know what they want. Plus, that “Let’s Talk” button is so strikingly simple, but has that conversational, neighborly vibe.

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Automated onboarding tools (contact, contracts, scheduling)

Onboarding processes shouldn’t take long; otherwise, that’s a deal-breaker. AI automations, like digital contracts and scheduling apps, help your agencies operate and execute projects smoothly and efficiently.

Blog or insights to establish authority

Blogs are key to sharing your agency’s insights and gaining visitors’ trust. Using AI tools to generate content for your blog section gives you new material for your social media. Regular updates also help boost your online presence and discoverability in search engines.

AI automations to enhance client experience

Aside from keeping operations smooth and effective, AI agents make the client journey meaningful through automated workflows. They can send reminders, offer support, and share updates with clients. This extra layer of attention helps in building loyalty.

Using AI tools for smarter content updates

With AI tools, agencies can keep their site sharp and relevant for search engines like Google. From smarter SEO tweaks to refreshing old blog posts, the process stays quick and doesn’t bog down your team.

Why B12 fits agencies well

B12 is the best platform for agencies seeking to stand out in a market saturated with competition. Here’s how this AI website builder can help:

Rapid, professional site with portfolio focus

B12 crafts professional-grade websites fast, and the layouts are designed to showcase portfolios. You can go live in minutes, start capturing leads, and build credibility without waiting around, giving you a competitive edge in a crowded market.

For instance, one of B12’s clients, Mortgages by Jill, was able to get her website live quickly. The best part was that Jill, the owner, didn’t have to dedicate significant time to building it. According to her, “When my website draft popped up, I was pleased! It was modern, sleek. I thought wow, what a great start…”

Built-in business tools streamline client intake and billing

B12 makes juggling with multiple apps, paperwork, and other repetitive tasks a thing of the past. With its built-in AI tools, client intake, contracts, scheduling, and billing are integrated into your site. With no extra installations required, there are fewer accounts to manage

SEO-friendly content and expert support improve visibility and messaging

B12 can provide your agency with AI-generated, SEO-friendly content. These pages can boost your agency’s online visibility and success. If you want to fine-tune your messaging, there’s expert support ready to step in. This combination keeps your agency’s brand identity intact while attracting conversion-ready leads.

Make your agency stand out with B12’s AI website builder

AI websites for agencies represent a powerful way to differentiate and streamline business operations. By leveraging AI tools and platforms like B12, agencies can build dynamic, professional websites that showcase their portfolio, automate client interactions, and save both time and money. Launching an AI-powered website quickly not only provides a competitive edge but also enables agencies to focus on delivering quality services and scaling their business effectively. For agencies ready to elevate their online presence and operational efficiency, building a smart website with AI integration is the essential next step.

Build your agency’s AI-powered website with B12 — launch fast and operate smoothly, as it’s the platform designed to help agencies succeed. Explore portfolio features, insights tools, and automation capabilities that bring your brand to life and drive business growth.

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Industry-specific guides: AI websites for agencies
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