a lightbulb showing different social media platforms that are connected and offer free promotions

Traffic Generation

50 free places to promote your website online in 2020

Many options for free promotion exist right at your fingertips. Choose the platforms most likely to bring powerful results to your site.

February 27 · 6 min read

You just launched your new website. Amazing! But this also means that the work has just begun.

Now you need to promote it.

Fortunately, many options for free promotion exist right at your fingertips. These types of services can give you an edge as long as you put in the proper effort across different platforms.

We’ve put together a list of 29 sites where a company can promote itself at no cost. While these options are free, they require time and effort from you. You may get more for your efforts by focusing on the most relevant sites for your business, rather than all.

It requires a great deal of time to promote properly, so you want to pick the sites that your customers are likely to use. Take the time and think about how best to engage your potential market or reach out to the team at B12 to help you promote your site as effectively as possible. Digital marketing is ever-changing and experts can help you keep track of trends.

To get started, take a look at the following sites and you’ll find at least a few that can bring powerful results to your site.


Social media sites

Social media sites represent the most obvious first step in website promotion. They work most effectively when you have a large platform of followers but you can also connect with influential users to get the word out.

Twitter

Right now, Twitter has the most influence among media circles, college students, and other groups. If the right user mentions your website, it could gain a significant following in a short time.

Facebook

Facebook works best with those above age 30 who either want to connect with family and friends or argue about politics. It does provide a number of tools for promoting sites and posts, though. Here’s a guide on how to get more followers too!

Instagram

Instagram provides a platform where people can share images, music, and videos. Its business arm seeks to connect companies with millions of potential customers and clients.

Snapchat

This platform has the most influence among those in their teens and 20s. It allows people to exchange messages, images, and video. The story function represents an effective way to gain followers and promote your site.

Tumblr

Tumblr has committed to reinventing itself as a social forum. It allows members to create blogs based on shared images.

Pinterest

Small businesses thrive while promoting products on Pinterest. Most know it as a great place to share recipes and crafts, but with the right approach, it could boost small business exposure. Pinterest’s analytics can help track your impact.

LinkedIn

LinkedIn has utilized its massive base of members to create a number of tools that help businesses. It’s useful for establishing your business as an industry thought leader and is ideal for those in the service sector or B2B brands.

Reddit

Reddit serves as a massive discussion forum with hundreds of different “rooms.” You can gain a lot of attention quickly on Reddit, which could be positive or negative.

Quora

This platform aspires to serve as a more refined and intellectual forum for discussing the issues of the day. While Quora’s users may resist outright promotion out of the blue, building a network and credibility could provide a long-term way to promote certain types of businesses.

Mix

The site Mix absorbed StumbleUpon and its user base, which was built around sharing content, especially commercial content. It gives you an easy way to post material and also save articles, music, and anything else found online.

Foursquare

Foursquare at one time was the next big thing in social media. Although it has cooled off in the past few years, it still has millions of active users. It is a local search and discovery app that allows users to find different kinds of business establishments.

Myspace

Yes, it still exists! Facebook took the basic concept behind Myspace, made it more accessible, and then took most of its user base. Since then, Myspace reinvented itself as a much smaller, but still effective, niche site.

TikTok

TikTok is a booming social media site that launched in 2014, originally named “musical.ly”. In the last two years it’s become one of the largest social media platforms, making it a great place to promote your website online. TikTok centers around short, funny video clips and interacting with other users. This makes it ideal for businesses that have a younger audience and a fun brand image.


Directories

Angie’s List

This directory provides names and reviews of businesses involved in contracting. Angie’s List is nationally promoted and serves as a powerful platform for well-reviewed businesses.

Craigslist

One of the original directories, Craigslist still represents the most accessible platform for promoting your website.

GetApp

This app provides a platform for reviews of small business apps. Like all review-based services, GetApp could serve as a business boost or a forum for bad news about you and your organization.

Angel List

Angel List is a place where entrepreneurs can link up with investors. Startups can seek out both funding and new employees on this site.

Apple Maps

For those who don’t know, Apple Maps is Apple’s addition to the GPS marketplace and a direct competitor with Google Maps. Apple Maps is preinstalled on every mobile Apple device and computer and receives over five billion user requests every week. In other words, if your business isn’t on Apple Maps, you’re missing out on a lot of potential traffic. You can add your business to Apple Maps here.

Google My Business

Google My Business is one of the essential places to promote your website online in 2020. It improves your SEO, tells prospective customers more about your business, creates rich search results when people search for your business, allows customers to review and contact your business through Google, and much more. If you don’t have a GMB account yet, you’re missing out.

Better Business Bureau

The Better Business Bureau has been a standard location for well-reputed businesses to promote themselves. The BBB was a resource before the common use of computers. Being listed on the BBB used to be standard fare for those seeking to establish a positive reputation.

Google My Business

Google My Business is one of the essential places to promote your website online in 2020. It improves your SEO, tells prospective customers more about your business, creates rich search results when people search for your business, allows customers to review and contact your business through Google, and much more. If you don’t have a GMB account yet, you’re missing out.

Bing Places for Business

Bing Places for Business is Bing’s alternative to Google My Business. It functions in almost the same way, providing you with all of the same features and tools for promoting your website. The benefit of Bing Places is that it opens you up to another portion of the internet-based market, and best of all, because Bing isn’t as widely used as Google, it’s easier for businesses to stand out on the lesser-used search engine.

Sitejabber

Sitejabber is known as the Yelp for online businesses, and for good reason. It features a huge directory of businesses that consumers can browse through, read reviews for, check locations, and message businesses directly. Like Yelp, Sitejabber is a must for online businesses looking to build trust with prospective customers.

Mapquest

Before Apple Maps and Google Maps took over the online mapping scene, there was Mapquest. It functions similarly to Apple and Google’s mapping services, with more of a focus on exploring rather than finding directions. Users can book flights and reservations right from the online app, making it especially useful for hotel and rental car businesses. It may not be as popular as Apple or Google, but it’s still another great place to add your website for free.

Thumbtack

For local businesses, one of the best resources for finding new customers (or, to put it better, being found by new customers) is Thumbtack. Thumbtack is an online directory that allows customers to search their area for services and businesses, which can help put you in view of your customers. You can even search for customers yourself, making it easy to bring your business to your market.

UK Small Business Directory

For businesses based in the UK, the UK Small Business Directory is an excellent free resource. It’s a place where businesses can promote themselves online and consumers can easily find businesses that meet their needs. If you’re in the UK, definitely take advantage of this directory.

SearchMe4

SearchMe4 is another UK-based directory that businesses and consumers can use to find local businesses. Registration is free, so anyone can add their business to the site in a matter of minutes. It doesn’t get as much traffic as the UK Small Business Directory, but it’s a great resource nonetheless.

Yell

Yell is the online version of Yellow Pages, a form of advertising through phone books that has gradually become irrelevant (and nonexistent). Yell, on the other hand, is alive and well. It’s yet another UK-based directory that customers and businesses can use to find one another. Since Yell is backed by the popularity of the Yellow Pages brand, it’s a very valuable way to promote your website online.

SaaSGenius

For SaaS companies, there’s SaaSGenius, a directory that specializes in supporting subscription-based software. SaaSGenius is a great place to list your business because it has such a niche appeal - people using the site know exactly what they’re looking for. SaaSGenius also has powerful search filters, which comes in handy the more you fill out your business’s profile on the website.


Others

YouTube

YouTube might serve as the most powerful promotional platform in the world. It can take a five-minute family-made film and turn its owner into a successful person almost overnight if users enjoy it. YouTube provides ample tools to help develop and grow businesses online.

Dailymotion

Dailymotion primarily serves as a video sharing site but has powerful partners, such as the BBC, Bloomberg, and Hearst Digital, among others.

Vimeo

Like YouTube and Dailymotion, Vimeo serves as a platform for video content creation and sharing. The main difference in Vimeo is that it places more focus and influence on monetizing video products. While it has a free service, using the monetization tools cost money.

Yelp

This represents an easy way to get the name of a business, especially a food or retail establishment, out into the public eye.

Merchant Circle

This platform bills itself as a powerful tool for small businesses who seek local promotion. Merchant Circle boasts 100 million potential customers and more than two million small business partners. Tools include digital footprint expansion, SEO assistance, and more.

Free Press Release

Free Press Release offers a distribution service that shares your press releases with the FPR network and also works to place them high on search engines’ radar.

24-7 Press Release

Like other press release distribution services, 24-7 Press Release will take your announcement and spread it among a wide variety of news and media services. It also boasts of a connection to the Associated Press.

TripAdvisor

Travelers know that TripAdvisor can be a virtual lifesaver. Users will often search TripAdvisor religiously when visiting a new place. It can help find the best deals and quality service from hotels, restaurants, retail outlets, and more.

Blogger.com (formerly Blogspot)

Blogger is Google’s free blog hosting service. Formerly known as Blogspot, it provides a powerful platform that does not simply post your articles, but can also tap into Google’s powerful advertising and analytics tools.

Yellow Pages

Another venerable institution that has found an online home, the Yellow Pages once upon a time served as the premier business directory.

Town Planner

This platform mostly serves smaller towns and communities. It serves as a catchall calendar for news, events, holidays of all sorts, and other promotions. Not every town uses Town Planner, but if your organization is tied to one that does, this could serve as a great way to share information and promote your website.

Manta

Manta connects small businesses with their desired market through the use of online tools, including Google Ads and SEO. It can also help you to use social media more efficiently and provides access to a number of other useful tools for website and business promotion.

Buzzfeed Community

Blogs are one of the oldest and most successful forms of advertising on the internet, giving you a chance to share your voice and message with the world. Buzzfeed Community is an open platform for businesses to share their blogs with fans of the website. If Buzzfeed likes your article enough, they’ll even promote it on the site for you at no extra charge.

WikiHow

You’ve more than likely used WikiHow to learn how to accomplish something at least once. It’s one of the internet’s biggest resources for tutorials and how-to guides. For businesses who create a product that solves a specific problem or set of problems, WikiHow can be a great place to promote your website. Simply create WikiHow pages that address the problem your target audience has, and then show how to solve that problem using your service.

Digg

Digg is a news aggregation website that works on a voting system. If users like a particular story, they can vote for it, pushing it further to the top of the website. If they don’t like it, then they can vote against it, sending it into obscurity. Businesses with a successful blog can share their blog posts to Digg to bring in outside traffic. For those lucky enough to make it to the top of Digg, this can substantially increase the size of your customer base.

Juxtapost

Like Pinterest, Juxtapost is a website that gives its users the ability to save content from all around the web and structure it in digital boards. Users can share this content with one another, helping them find useful resources and links. By participating in the site, you can create content that Juxtapost users are drawn to, bringing new attention to your business.

Product Hunt

For businesses that want to promote their product, especially new or tech-centric products, then Product Hunt is a great way to do so. Similar to Reddit or Digg, Product Hunt uses a voting system where users decide whether or not they like a particular product. If users latch onto your product, it can rise to the top of the site, making it easier to secure funding and new customers.

Akonter

Akonter is another content curation site, like Pinterest, that specifically focuses on links to interesting internet content. Users can create bookmarks to websites and articles that they like and share these bookmarks with their friends. It’s also easy to search for content on Akonter, making it an excellent way to make your business’s content more searchable.

MetaFilter

MetaFilter is a blog that anyone can contribute to, unlike a traditional blog, which is usually owned and posted to by the same person. This openness gives users a platform to share their thoughts with one another and post things that they’ve found on the internet. Businesses can participate on MetaFilter by posting articles and links to their products, which is a good strategy for down-to-earth, tech-savvy brands.

Flipboard

Flipboard, like Digg, is a website for curating news and articles from across the web. One of the best features of Flipboard is how easy it is to follow and search for content on the website, which businesses can use to their advantage. The only drawback to Flipboard is that becoming a publisher requires manual approval from Flipboard, but this is free, fast, and adds to your credibility, so it’s nothing to complain about.

Wikipedia

Everyone is familiar with Wikipedia. Despite what they may teach in schools, it’s one of the most reliable and trusted sources of information on the internet. As such, creating a Wikipedia page for your business can help legitimize your business, create a space where people can read news about your website, and ultimately drive traffic back to your website.

Trustpilot

Speaking of trusted and informational websites, let’s talk about Trustpilot. Trustpilot is an online platform dedicated to giving consumers a voice. It allows people to review and promote businesses they like, as well as share negative experiences with other users on the platform. You can use Trustpilot to your advantage by requesting that your customers review you on the site. You can then share positive reviews directly on your website, boosting your reputation and credibility.

Don’t let your visitors miss an update — connect your website to your social accounts easily with B12.

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