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Most people treat the website footer like an afterthought, just a place to dump links, policies, and maybe a copyright notice. But a well-designed footer does a lot more. It can guide visitors who’ve scrolled to the end, reinforce your brand, and even drive conversions. 

In this post, we’ll explore 15 website footer design examples that show how businesses turn a simple space into something functional and memorable. You’ll also learn footer design best practices to help you create a layout that looks modern and supports your goals.

Why website footers matter more than you think

Often, a user scrolls to your footer when they’re looking for something specific, like your contact info, social media links, or familiar design elements that reassure them that your business is legitimate. Even on other sites with infinite scroll, users still expect to find key info once they reach the end of the page.

A good footer:

• Builds trust and credibility. Including your business address, phone number, certifications, or social proof (like testimonials or review badges) makes your brand feel more established and reliable.
• Boosts conversions. Smart footers include subtle CTAs like “Book a free consultation,” “Get a quote,” or “Join our newsletter” that turn passive visitors into potential leads.
• Supports SEO. If your footer includes links to key pages, this helps search engines understand your site structure and improves visibility. Including schema data or helpful links to your sitemap also helps with indexing.

Modern AI website builders like B12 make it even easier to get this right. They can automatically generate footers that align with your site’s layout, color palette, and structure. This gives you a cohesive, professional look from top to bottom. You can then personalize it further to match your goals, ensuring every part of your site works hard for you.

15 inspiring website footer design examples

These 15 footer examples show how other brands across industries use footers strategically.

1. Apple - Minimal, clean, and highly functional

Apple’s footer keeps things simple with only essential navigation links and subtle typography. The spacing is balanced, giving different elements room to breathe and making it easy to find what you need.

Why it works: Everything feels intentional, uncluttered, and professional. Website visitors instantly know where to find support, legal info, or all the links to its products without feeling overwhelmed.

2. Airbnb - Localized & user-centric

Airbnb’s modern footer design dynamically changes depending on the visitor’s region. It includes localized content, internal links, language options, and trust signals, making the experience feel relevant and personal.

Why it works: Localization increases relevance. Plus, Airbnb ensures users quickly find info that matters to them.

3. Vision Strategy Management - Professional, accessible, and trust-focused

The footer includes the company logo, contact details, and links to its social media pages, giving visitors plenty of ways to get in touch. There’s also a simple newsletter signup form to stay in the loop.

Why it works: Combines clarity, credibility, and connectivity, perfect for a consulting firm aiming to nurture long-term client relationships. 

4. Vegas Valley Evictions - Informative, structured, and service-oriented

This footer covers all the essentials: important links, contact info, office hours, and service areas. It’s easy to read and even includes details for Spanish-speaking clients.

Why it works: Transparency and accessibility are key in legal services. By presenting relevant information upfront, the firm reassures clients and establishes professional authority.

5. Notion - Content-rich, still minimal

This footer example neatly organizes links under main categories like Resources, Company, and Download. Even with lots of links, it feels tidy and easy to browse.

Why it works: Visitors can quickly find templates, guides, or company info without scrolling through cluttered menus.

6. Mailchimp - Brand voice in the footer

Mailchimp uses simple text and conversational language mixed with product links and CTAs. It feels friendly but still professional.

Why it works: This product-focused footer reinforces Mailchimp’s approachable, creative brand voice while driving action. 

7. The Rainbow Disruption - Simple, modern, and connected

This is a great example of a footer that sticks to the basics (primary navigation links, contact details, and social media icons). It presents the footer all in a clean, easy-to-use layout.

Why it works: The above is a good example of a footer with a clean layout. It emphasizes accessibility and modern professionalism, helping visitors connect without friction.

8. The Nexus Station - Clear, local, and community-focused

This footer keeps it practical with quick links, contact details, and a local address. Visitors can easily reach out by phone or email.

Why it works: Makes important information immediately available, reinforcing the brand’s approachable and community-oriented identity.

9. Nike - Global navigation simplicity

This features footer links, a country selector, copyright information, and payment trust icons. It’s clean, simple, and consistent with the brand’s style.

Why it works: Simplifies navigation for a worldwide audience while maintaining Nike’s recognizable, sleek branding.

10. Southeast Bankers Mortgage Corp - Transparent, professional, and compliant

This footer lists compliance details like NMLS filings, disclosure links, and accessibility statements. It also includes an accessibility menu for easier navigation, plus BBB and Equal Housing Lender logos for added trust.

Why it works: Builds confidence and shows the company’s commitment to accessibility and transparency.

11. SlidePay - Trust-centered and conversion-focused

SlidePay’s footer combines navigation, links to legal information, and social media buttons. It also includes BBB and Trustpilot badges.

Why it works: Balances transparency and professionalism while encouraging engagement through a clear call to action.

12. Spotify - Localized content & app links

Spotify’s footer focuses on accessibility, with regional options and app download links. Everything’s built for convenience.

Why it works: Ensures visitors immediately find the version of Spotify relevant to their location, improving usability and engagement.

13. Canva - Integrated ecosystem design 

Canva’s footer content links to everything (products, templates, tutorials, links to social media profiles, and community pages) while keeping its friendly vibe.

Why it works: Encourages exploration across Canva’s ecosystem while keeping a cohesive, approachable design.

14. Sabine Financial - Strategic and client-focused

The above example shows the company’s tagline, address, and direct contact info, along with links to Facebook and LinkedIn.

Why it works: Communicates expertise and approachability, reinforcing trust for clients seeking financial guidance.

15. B12 - Smart, trust-building AI website example 

B12’s footer includes company info, clear CTAs, and social icons. It’s fully editable to match any brand.

Why it works: Automatically optimized and fully aligned with branding.

For further website footer inspiration (from minimalist layouts to fat footers), check out B12’s Website Gallery. For AI website design inspiration, head over to our Prompt Gallery.

6 website footer design best practices

For web designers, creating a good footer means giving visitors a simple, intuitive way to find what they need. Here’s how to make yours work smarter, not harder.

1. Keep it structured and scannable

Organize your footer using columns, spacing, and clear labels so visitors can scan it quickly. Group related links. For example, put “About” and “Team” together, and separate “Services” from “Resources.” 

The goal is to make the footer feel like a roadmap, not a maze. It should complement the main body content while providing a clean guide that completes every web page with clarity and purpose. To achieve this, prioritize the links people actually use most, such as About, Services, and Contact.

2. Add trust and contact information

Your footer is often the first place people look for credibility cues. Include your address, phone number, business hours, and certifications. These details instantly signal legitimacy. 

For B12 users, this part is even easier. The platform can auto-fill your business info directly from your description, so you don’t have to worry about missing anything.

3. Reinforce your brand identity

Even though it’s at the very bottom, your footer should still feel like “you.” Add your logo, brand colors, or tagline subtly to tie the design together. Small visual touches (like soft tones or elegant typography for a beauty brand or luxury hotel) can leave a lasting impression and make your entire website feel cohesive from top to bottom.

4. Use a clear call to action

Footers are a great place for a low-pressure nudge. Try adding CTAs like “Book a Consultation,” “Download Now,” or “Subscribe for Updates.” It’s a gentle reminder for visitors to take the next step. 

With B12’s AI tools like AI Assist, you can even get auto-suggested CTAs based on your business goals, a small but effective way to boost engagement.

5. Optimize for mobile and accessibility

A footer that looks great on desktop but falls apart on mobile is a missed opportunity. Make sure your layout stacks neatly on smaller screens, content loads smoothly, and links have enough space between them for easy tapping. Use readable text sizes and contrast that meets accessibility standards so everyone can navigate comfortably.

6. Use AI for smart automation

AI tools can detect missing footer basics like contact info, CTAs, or the copyright owner and automatically fill them in. On platforms like B12, you can instantly generate consistent footers across different pages. Everything is automatically secure, with TLS encryption and safe hosting included, giving you peace of mind while your site looks great.

How AI simplifies website design (and footer creation)

AI takes a lot of the guesswork out of building a website, especially when it comes to the smaller but important details like your footer. Tools like B12’s AI builder create layouts that already follow design best practices and include must-have elements your site needs to feel complete.

Here’s what AI handles for you automatically:

• Contact info: Makes sure visitors always know how to reach you.
• Navigation links: Adds clear paths back to important pages, like Services or About.
• CTA or email signup form: Suggests action-driven spots like “Book a call” or “Join our newsletter.”
• Legal and compliance links: Keeps you covered with privacy and policy pages.

Once the AI generates your site, you can still customize the footer consistently across many pages in just a few clicks. B12’s AI builder has powered over 3M websites already. 

If you want some assistance, B12’s AI Agent makes the process even easier. Instead of navigating settings or dragging blocks around, you simply type what you want, and it does it for you instantly. Want to change your footer layout? Add links to your social media accounts? Update your business hours? Just tell the AI Agent, and it’ll handle it.

Conclusion

A footer isn’t just the end of your website. It can also act as a final sign guiding visitors to take the next step before they decide whether to stay connected or move on. A thoughtful, well-designed footer quietly builds trust, keeps your brand top of mind, and guides visitors toward action. 

Ready to see how effective design meets effortless automation? Explore AI website examples and see how B12’s AI Website Builder automatically designs footers that fit your brand and goals. 

Get started today for free and get your website draft in 60 seconds.