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If you want your business to reach people outside your home country—say in France or Japan, for instance—you’ll need to break the first wall that stands in your way: language. To do this, you need a multilingual website that breaks down the language barrier. In this case, a free AI website builder like B12 can provide the assistance you need.

With this AI-powered tool, you don’t have to struggle with clunky plugins or copy-pasting from Google Translate. Instead, you get a professional website that speaks multiple languages and feels natural to native speakers. Thanks to a combination of AI-driven tools and real human expertise, B12 takes the stress out of launching sites in multiple languages. This way, businesses can genuinely connect with users in their own language and cultural context.

Why multi-language support matters for small businesses

Expanding your online presence beyond just a language can unlock significant opportunities for your small business, especially if you’re trying to attract international customers.

Attract international customers

When you only use your primary language, you’re automatically closing the door to a huge part of the world. Adding different language versions of your site helps you connect with diverse audiences who want to browse and shop in their native language. It’s a simple switch that can turn casual visitors into real customers.

Build trust with native-language experiences

Imagine visiting a site where the buttons, menus, and calls-to-action (CTAs) are all in your preferred language. It just feels easier to trust. That’s exactly what multilingual websites deliver. It’s a subtle way of showing that you respect them and that you’re eager to do business. People are far more likely to buy or sign up when they feel understood.

Comply with regional norms or regulations

Some regions don’t just prefer websites in their own language, but they also require it legally. Multilingual sites help you stay compliant with local laws and cultural norms. This includes the technical aspects, such as date formats, currencies, or measurement systems. Having a multilingual website means you are playing by the rules and care about cultural sensitivity.

How B12 supports multilingual and international sites

B12’s AI multilingual website builder does more than generate translations. It combines AI-powered translation with human editing, making the website creation process both fast and reliable.

AI-generated content that can be localized for different markets

What’s great about B12 is that this AI-powered platform can generate a site based on the language you initially prompt in. For instance, if you share your business description in German, your entire website will be built in German.

Beyond this, B12’s AI builder also generates website content that can be localized for different languages. This ensures that the translated text aligns with the linguistic nuances and cultural context of the target languages. This automated translation process speeds up website creation while keeping it relevant and engaging for diverse audiences.

Human support ensures nuance and accuracy

B12 pairs AI-generated content with human support to ensure accurate translations and cultural sensitivity. The skills of a professional translator or native speaker help fill in the nuances in a particular language. The human side of the editing process helps prevent the awkward phrasing or misunderstood cultural references that often happen when machine translation does all the work.

Ability to create language-specific pages or duplicate site structure

B12 offers the option to create dedicated pages or replicate the entire site for each language if you need your website’s structure to look the same in every language. This approach allows you to customize content, tweak images, and perform SEO optimizations. This way, you ensure visitors have a seamless experience, regardless of their language background.

SEO-ready structure for international domains or subfolders

Search engines need clear signals to index your different language versions. B12 makes this easy with SEO-ready structures, such as subfolders or international domains. Combined with hreflang tags and language switcher options, your website becomes more visible in regional search results.

Key features that support global websites

Editable language sections within the B12 editor

One of B12’s standout features is that its multilingual capabilities are built into its editor. This configuration allows you to adjust text, images, and visual elements for each language version without affecting the primary language site.

Support for translated navigation, forms, and CTAs

The platform supports translated navigation menus, forms, and CTAs, which ensures that every interactive element is accessible in the visitor’s native language. This includes a language switcher or a dropdown menu with word icons or written abbreviations that allow users to toggle between different language versions.

Built-in SEO settings per language

B12 incorporates built-in SEO settings per language, including meta tags, meta descriptions, and relevant keywords tailored to each target language. This is crucial for SEO because search engines, like Google, treat each version almost like a separate site. If done right, you’ll show up in search results for multiple languages, which can boost your global reach.

Tips for managing your international site on B12

Start with one language, then expand

It’s best to start with one additional language and test it from there before expanding further. This way, you don’t overwhelm yourself trying to launch multiple new languages at once.

Use professional translation or edit AI-generated content

Machine translation helps speed up the process. But professional translation services or careful manual translation help ensure accurate translations. The expertise of human translators is essential for preserving the linguistic nuances and cultural sensitivity that machines can’t fully capture.

Track analytics per region

Track how each language version performs, as analytics show you where traffic comes from. You can fine-tune your multilingual content and marketing strategies depending on which language backgrounds engage more and how user feedback differs across regions.

In fact, as Gemma Fontané noted in Search Engine Land, “[filtering] reports by geographic dimensions, such as country or region, enables a detailed analysis of user behavior,” which plays an essential factor for a site’s international SEO strategy. She also emphasized that “[Language] is a key metric for multilingual content strategies.”

B12: The best AI website builder to connect with your international audience

If you’re serious about creating a multilingual website, B12 is hands down one of the best AI website builders you can choose. It combines AI speed with human editing, giving you a successful multilingual website that feels authentic in every respective language. By launching a multilingual site on B12, you ensure your website speaks your customers’ language, respects cultural preferences, and overcomes language barriers.

Want to go global with ease? Build your multilingual site on B12 today. With B12’s multilingual capabilities, you’ll break down language barriers, respect cultural preferences, and make your AI-generated website go global.

Whether you’re a small business owner or running a complete website for a larger company, a multilingual website helps you go further. Visit the help center on content updates to learn more.