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No-code vs. AI website builders: What’s right for your business in 2025?

If you want to launch a site but have no coding experience, a no-code or AI website builder is the ideal platform to use. Both options allow you to create a functional website, but each platform offers a different approach to the entire web development process.
No-code website builders allow users to create a website even with limited or no coding knowledge. Meanwhile, AI website builders use generative AI to design and build sites based on your input. Choosing the right web development platform is key to a successful website in 2025. This guide explores the differences between no-code and AI website builders, including their features, benefits, and limitations.
What is a no-code website builder?
No-code website builders are designed for those who want to build business sites even with limited or no coding experience. These platforms offer pre-built design templates, allowing you to add sections tailored to your business plan or brand identity. So, before you know it, you're already building the fundamentals of a website even without writing a single line of code.
With an easy-to-use, drag-and-drop interface, these no-code tools give you the creative freedom to tweak design elements, integrate apps, and build websites that do complex stuff. There’s also a low learning curve requirement, and you can put up a decent site in a few hours.
Examples of no-code website builders
No-code site builders have gained popularity in recent years, thanks to the proliferation of site-building platforms with drag-and-drop customization features. Popular types of no-code website generators include:
- WordPress
- Squarespace
- WebFlow
- Bubble
What is an AI website builder?
Compared to traditional builders, an AI website builder skips the manual design process and takes your idea, which is in the form of prompts, to build the website for you. Instead of a drag-and-drop tool, this platform uses natural language processing and generative AI to create the layout, customize the design, and craft the content.
Like no-code website builders, you don't need to have any coding experience to build your business website. Its AI-powered features help you create AI-generated websites that can go live in just minutes. If you're the type who wants a polished site without going through the heavy lifting, such as designing layouts or choosing font sizes, AI website builders are an ideal option.
Examples of AI website builders
AI site builders are ideal business owners who want to build a site without spending too much time and effort on website development. Some top examples include:
- B12
- Durable
- Wix
- Jimdo
No-code vs. AI website builders: Key differences
Several factors that come into play when comparing no-code vs AI-website builder options, such as:
Ease of use
Though both no-code and AI website builders are designed for non-technical users, AI builders require less hands-on work. This approach makes them an ideal choice for those who prefer fewer manual input. When using an AI website builder, you use prompts to describe what you want to see in your site instead of using point-and-click customization tools. While user-friendly, no-code tools still rely on users to make design decisions and manage content.
Level of control and customization
If you want to use your creativity and have more control and flexibility in designing your business website, no-code platforms are the best option for you. With no-code tools, you can tailor design aspects, build complex logic like conditional workflows, or connect web apps from a user-friendly dashboard.
AI website builders automate repetitive tasks, which can mean fewer customization options out of the box. Many AI builders, however, including B12’s platform, blend AI with no-code style editing, so you get startup speed and the option to be flexible with your content and design.
Speed of setup
AI website builders focus on speed as they focus on automating repetitive, time-consuming tasks, so you have a stunning website in just a few hours. While no-code tools offer the convenience of a drag-and-drop editor to speed things up, they require more hands-on tweaking, which can take longer to get your site exactly how you want it before hitting publish.
Scalability
No-code platforms provide more room for scaling, which makes it easier to integrate advanced features or add custom code. This flexibility is ideal for businesses that expect to scale up or require complex setups, like marketing workflows and third-party integration tools. While AI builders are excellent for rapid deployment, they can lead to limitations as your business grows or your project becomes more complex.
No-code platforms
AI website builders
Ease of use
Control & customization
Speed of setup
Scalability
Cost comparison: No-code vs. AI website builders
Website builder pricing usually follows a subscription model, with plans tiered based on features. No-code platforms price their subscriptions to reflect the level of functionality, including hosting capacity, e-commerce capabilities, and premium customer support. If you expect your site to grow, investing in a no-code platform makes sense. On the other hand, AI website builders offer competitive base pricing but might add extra fees for premium AI-driven features or concierge-level support. For those whose priority is getting online quickly and with minimal fuss, AI builders like B12 offer excellent value by significantly reducing the time and effort needed to launch a professional site.
Which one is right for your business?
While both options are designed for people with no coding experience, choosing the best platform depends on your business goals and timelines. If you want to create a functional website with minimal effort and in a quick period, an AI website builder is an ideal choice. AI tools automate most of the web development process, allowing you to focus on your business. On the other hand, if you want more creative freedom, more control, and the ability to grow your site technically as your business grows, no-code platforms give you that flexibility.
FAQs
Can I switch from a no-code platform to an AI website builder later?
Yes, starting with one builder and moving to another is common. Most no-code and AI-powered tools support exporting or connecting your data so you won’t lose your work.
Which is better: no-code or AI website builders for SEO?
No-code platforms give you more detailed SEO controls, which is great if you want to be hands-on with optimization. AI builders automate basic SEO tasks, which is enough for many business websites.
Which is a better option for solopreneurs and small business owners?
AI website builders are excellent for solopreneurs and small businesses because of their speed, ease of use, and minimal learning curve. They allow users to create professional websites even without technical skills or investing a significant amount of time.
Can I use both AI and no-code features together in one workflow?
Absolutely. Many modern website builders integrate AI tools within no-code platforms, allowing users to leverage AI for automating repetitive tasks while maintaining control through no-code customization. This hybrid approach offers the best of both worlds.
Choosing the right website builder for your needs
Using either no-code or AI website builders comes with distinct advantages—it all depends on what you want to see in your business website. If you want a faster alternative to traditional website builders with AI-powered automation, B12's AI site builder stands out as a better solution. It combines the speed of AI-generated websites with user-friendly interfaces, enabling businesses to launch stunning sites with minimal effort and coding required.
Launch your AI-powered site with B12 today!
Explore B12’s AI website builder today and see how artificial intelligence can transform your website development process, saving you time and empowering your business to thrive online. With its straightforward interface, B12 is a great choice whether you're a beginner with zero coding experience or a seasoned web designer looking to explore AI-powered website building.
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