The B12 Editor

The B12 Editor gives you user-friendly control over how your business looks and performs online.

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The B12 Editor

More ways to customize your online presence

Our editor is the best of both worlds: powerful enough for designers to create bespoke content and business tooling while simple enough for you to add pages or sections and make edits in only a few clicks.

B12 gives you three ways to launch and maintain your online business seamlessly:

Our algorithms. When you start bringing your business online, B12 algorithms build a full draft that includes a relevant structure, theme, and content. Whenever you add a new section or page, algorithms populate it with relevant text and images that you can edit.

DIY (do it yourself). Our intuitive editing experience makes it incredibly simple for you to perform routine updates to your online presence, like publishing a blog post or adding an online scheduling field to your Contact form.

DIFY (do it for you). With the click of a button, work with an experienced design team to add complex integrations and expand your online presence to align with your business goals.

Create without limits

Here’s just a taste of what’s possible in the B12 Editor experience.

Professional design
Professional design

Start with a design theme that aligns with your content and structural needs

Content inspiration
Content inspiration

Algorithms generate relevant, modifiable text and images based on your business

Easy editing
Easy editing

Edit text styles and colors of section titles, subtitles, paragraphs, text logos, payment pages, marketing emails, intake forms, and more


Adjust the number of columns in a section or an image’s shape, size, and position

Media galleries
Media galleries

Choose from high-quality images from Unsplash and icons from Icons8

More opportunities
More opportunities

Apply animations, grids, overlays, and backgrounds for added customization

The B12 Editor seamlessly integrates online scheduling and payments into your website to sell your services online.
Pro tip: The editor includes expert mode, which gives you or your designer the ability to add extra layers of customization.

How to choose the best digital platform for your business

When determining the best online solution for your service firm, assess your needs using this list of criteria.


It’s crucial to choose a platform that’s familiar with your industry’s standards for web design, payments, scheduling, SEO, email marketing, and more. For example, all websites need top-notch security, but law firm sites in particular need to maintain top security protocols and certifications, including HTTPS, SSL certificates, and data privacy and encryption.

B12 sets up professional services companies with online identities that project credibility and attract clients. We understand that some industries require certain tools or integrations, but all websites need to look great on mobile devices and be responsive on any screen all the time.


Integrations enhance your online presence by adding power and customization. When selecting a digital solution, consider if you need a commenting system, conversion tools, online chat, social media embeds, video galleries, online payments, or eCommerce.

Integrations like these create a smoother user experience on your site and allow you to better meet your goals, tell your story, offer services, and engage with visitors. B12 designers will add the integrations you need, or our customer success team will point you to resources so you can easily add them on your own.


When picking a platform, decide how important it is to you to have access to a dedicated customer success team. There are several options available when you’re running your business online — you can find a freelancer, hire an agency, or work with a collaborative partner like B12.

Our highly knowledgeable customer success team offers you guidance through every aspect of launching a website and adding the tools you need, including web hosting, custom domain name, widgets, plugins, SSL certificates, SEO, integrations, custom forms, and more.


Setting a budget is one of the first steps in digitally transforming your firm. Decide if you would rather pay thousands for a one-time official launch or if a monthly subscription for ongoing design, content, and maintenance is right for you.

B12 offers a variety of high-value plans that include SEO, client engagement tools, monthly content written for you, and more. You always have access to our top-notch designers, copywriters, and SEO specialists to help you evolve your online presence over time.


While many digital platforms rely on drag-and-drop interfaces and generic templates, B12 ensures each customer receives an online identity set up for them that provides value for their business and helps them reach new clients.

With B12, you get a high-quality, user-friendly site that accurately represents your business and helps guide visitors toward the desired next step (e.g., submitting a form, scheduling an appointment, making a payment, etc.). Our designers add customization using themes, fonts, colors, and images and make HTML changes, so your online presence looks exactly how you want it to.


As a business owner, you need the ability to make time-sensitive changes to your online business without the help of a designer. The B12 Editor gives you on-demand editing access anytime, or you can request an update from your designer.

When you work with a design agency, you can achieve incredible customization, but the process is generally pricey, slow, and frustrating. Settling for a basic drag-and-drop website builder usually means your website looks like someone else’s. With B12, you don’t have to sacrifice great design and content. You launch fast and have as much control as you need without confusion. ** **

Features and add-ons

B12 offers built-in functionality like client engagement tools, SEO, online scheduling software, and payments to give your online business ease of use and power. Copywriters deliver monthly SEO content that appeals to search engines and potential clients. With B12, you gain access to one-of-a-kind conversion tools that extend your online presence and offer visitors a better user experience.


Our editor is the culmination of humans and technology, fueled by B12’s open-source Robotic Process Automation software called Orchestra. It allows B12 to manage a fast-moving network of experienced designers, SEO specialists, and copywriters, who launch and maintain effective business websites for our customers. Orchestra enables our team to collaborate seamlessly and work more efficiently toward your goals.

Ease of use

Your website should be easy for your visitors to navigate and engage with and straightforward for you to operate behind the scenes. There’s no need to learn HTML or a complicated new CMS — B12 makes it all simple.

Our designers are always available to help you improve your online presence because we know how busy small business owners are. You don’t have the bandwidth or interest to learn the ins and outs of design and business tools. B12 allows you to launch a beautiful new online identity that helps your firm grow without demanding all your time.

B12 also ensures that your online business is accessible. We follow best practices for navigation, readability, design, SEO, marketing, and more, to make sure your site is easy to read to and use. Don’t settle for a weak online presence. The team at B12 is here to help you establish, run, and grow your business online.

What customers & experts say

Shane Customer / Spike On The Water

“The B12 Website Editor is so simple to use. I added a bunch of images, reworked text, linked my products, adjusted form links, and even got an animation flying around my footer. The experience with B12 has been amazing. Building a high-quality website is now fast and affordable.”

Megan Customer / Body Wise

“I love using the B12 Website Editor, which provides the ease of updating my website myself. With an intuitive editing platform, I didn’t need any guidance on making website updates. I made changes to my photos, copy, and text color — and I can do it whenever I want.”

Jaiden Design expert at B12

“B12’s AI draft dramatically reduces my time traditionally spent working on content structure. As a B12 web expert, I can focus more time on creating a beautiful new website and UX that fits the customer’s content and goals.”

David Design expert at B12

“Designing a website in just a couple of hours is actually possible. Thanks to B12's simple-to-use Website Editor, I'm able to create professional designs that would normally cost thousands of dollars.”

Mandie Design expert at B12

“I have thoroughly enjoyed working with the B12 Website Editor. It allows me to make pixel-perfect business websites in a fraction of the time.”

Build an online presence your way

The B12 Editor is all about control when you want it and complexity with expert assistance when you need it. It’s the simplest, smartest way to run your firm digitally.

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