B12’s AI Agent: Take the work out of your website

Since starting B12, we’ve circled around the same question: how do we make websites less of a chore for our customers?

Most entrepreneurs don’t start a company because they love tinkering with fonts or looking for the perfect homepage layout. But your project needs a strong site from the start, and you need to keep it updated so it continues to work for you. Your website is your first impression, your credibility. But making your website work for you shouldn’t be work for you. Over the past few months, we’ve focused on how to strip away any friction that comes with building and maintaining a website.

The result: B12’s AI Agent.

Why we built it

When we talked to customers, one theme kept coming up: You know what you want on your site, you just want the fastest way to make it happen. 

Sometimes that meant adding a new service, updating a headshot, or tweaking a bio. Other times it was revamping an entire section. But our customers wanted to focus on their own businesses, not to complete a website checklist. We saw an opportunity to make this easier.

What if you could just tell your site what you want and watch it happen instantly?

That’s exactly what the AI Agent makes possible.

What can the AI Agent do?

With our AI Agent, you don’t hunt through menus or learn a new interface. You just type a request, like you’re chatting with a colleague:

• “Change the layout of the Contact section.”
• “Replace the About text with this new bio.”
• “Add a gallery page of our latest projects.”
• “Switch to a blue color palette.”
• “Refresh the homepage design.”
• “Add a blog and give ideas for my first three blog posts.”
• “Add consulting to my services.”

A few seconds later, your site reflects the change. No guesswork or aimless clicking. 

And the AI Agent goes beyond execution. It can also answer questions and give you suggestions — from brainstorming new content to pointing out SEO opportunities — so you’re not only reacting, you’re constantly improving.

Where it’s going

Right now, the AI Agent handles more than 30 different types of actions: everything from adding pages and updating text to changing colors and publishing your site instantly. We’re shipping improvements and new use cases regularly, and each update helps contribute to the fastest, easiest way to run your online presence.

We want the AI Agent to feel like a true collaborator. One that understands your brand, develops your content, hones your design, and keeps your site polished without you needing to babysit the details.

Want to try the AI Agent?

The AI Agent isn’t just about making edits faster. It’s about shifting work off your plate entirely, freeing you up to focus on running your business.

If you’re already a B12 customer, the AI Agent is waiting in your dashboard. Just look for it in the left pane, type your first request, and watch your site update in real time.

If you’re new to B12, you’re less than 60 seconds away from generating your website and unlocking the AI Agent to help you customize and launch the site in minutes. 

We can’t wait to see you bring your ideas to life with the AI Agent!