Customer reviews are written feedback that people leave after interacting with your product, service, or business – often featured directly on your website. Reviews are great tools for building trust with new customers. When prospects notice that other individuals have had positive experiences, it makes your business look more trustworthy and can actually influence their decision to buy from you.

Having these kinds of testimonials on your site is more than just a self-congratulatory display of praise. It gives social proof that actually shows what it will be like to use your products or services. Whatever form it takes, the kind of feedback you receive can have the power to encourage individuals to convert themselves into repeat customers.

Why customer reviews matter on websites

Including customer reviews on your website helps:

• Build trust quickly – Visitors are more likely to buy when they see real feedback from past customers.
• Boost search engine visibility – Google often displays reviews in rich results, which can increase your click-through rate.
• Encourage conversions – Authentic, detailed reviews can reassure hesitant buyers and help them move forward with confidence.
• Create a feedback loop – Reviews can provide insight into what’s working and where to improve.

Where to display customer reviews on your site

Strategically placing reviews on your site can make a big difference. Common areas include:

• Homepage – Highlight your best reviews to make a strong first impression.
• Product or service pages – Add specific reviews related to each offering to build credibility right where decisions are made.
• Dedicated testimonials page – Collect all your standout reviews in one place for easy access.
• Checkout or contact pages – Reassure last-minute decision-makers before they convert.

How to collect customer reviews

If you’re not seeing many reviews yet, try:

• Sending a follow-up email after a purchase asking for feedback.
• Embedding a simple review form on your site.
• Offering a small incentive (like a shoutout) for honest feedback.
• Asking directly during a consultation or conversation.

Examples of effective customer reviews

A few strong review examples might look like:

• “B12 made it incredibly easy to launch my website. Their team guided me every step of the way—highly recommended!”
• “The site builder was intuitive and I got my business online in under an hour. Plus, it looks amazing on mobile.”

Short, specific, and focused on results. These are the kinds of reviews that resonate.

FAQs about customer reviews

Why are customer reviews important for websites?

Customer reviews act as social proof. They show potential customers that others have had positive experiences, making your business seem more trustworthy and approachable. Plus, reviews can improve your SEO by adding fresh, relevant content to your site.

Can customer reviews help with SEO?

Yes! Search engines value fresh, unique content – and customer reviews deliver exactly that. They can help your site rank better, especially if reviews include keywords related to your services. Google may even display your review ratings in search results, increasing clicks.

What’s the best way to ask for a customer review?

The best time to ask is shortly after a customer has had a positive experience. You can automate a follow-up email or ask during a one-on-one conversation. Keep your request casual, simple, and include a direct link to your review form.

How should I handle negative reviews?

Don’t ignore them. Respond professionally and address the issue directly. A thoughtful reply shows future customers that you take feedback seriously and care about resolving problems. This can actually build more trust than having only perfect reviews.

Build trust with customer reviews using B12

With B12, you can easily collect and display customer reviews right on your website. Our AI-powered website builder helps you highlight real feedback to increase credibility, conversions, and customer loyalty. Start your site today and let your happy customers do the talking!