The 16 best low-cost ways to promote your website and gain clients
To help you maximize the number of people visiting your site each day, we’ve curated several ways to generate viable leads.
Promote and increase traffic to your website today
To help you maximize the number of people visiting your site each day, we’ve curated several ways to generate viable leads. Some are free, while others require an investment. A few of these methods allow you to connect with your community and share your expertise in person, while others are fully digital. Some are quick and easy, but some require time and effort from you.
As you read through this guide, pick out the most relevant tips for your firm rather than attempting all of them. There’s something valuable here for every law practice, and we’re confident you can build a strategy that attracts your target audience.

This guide covers:
- What SEO actually is, how it can benefit your firm, and how to get started
- The importance of publishing unique, relevant legal content
- Actions you can take in person to fuel your online growth
See how other professionals have grown their business online with B12
I love that B12 prompts me to update certain [website] features and add integrations like online scheduling to increase efficiency in my law firm. These recommendations are often things that I would have never considered but have proved to be incredibly useful.
Jia Junaid
Founder, Atlas Law
With B12, the quality is 10/10. I feel like I got the finished product of building a site from scratch, but it was way easier.
Anthony Bell
Founder and Managing Partner, The Bell Group
I can make [website edits] myself, and it’s as simple as working in a Word document. If I need more help, I’ll email the B12 team and within 24 hours, boom, it’s done. B12 has an amazing team of people who just make it so easy.
Barbara Bartelsmeyer
Partner / COO, Action Logistix
B12 was easily able to include several integrations to my business website, such as Calendly and Drift, that facilitate communication with my clients. The experience was seamless, unlike my previous experience with most website builders.
Brian Bohley
Founder, InFocus Payroll