B12 vs. Squarespace Alternative | Features & Pricing Comparison

Both B12 and Squarespace have the basics covered. Each platform offers mobile-friendly, SSL-secure websites with hosting included.

But this isn't enough for most accountants, brokers, and other professional service providers. So what does a side-by-side comparison show us about Squarespace vs. B12 with these industries in mind?

Squarespace is a popular website builder for ecommerce companies and creatives. The platform offers a variety of sleek, image-heavy templates that allow you to build something fast. However, its editing experience lacks power and precision. What Squarespace provides in terms of aesthetics and ease of use, it lacks in advanced features and customization, which are very limited. Squarespace is an effective platform for launching a good-looking website, but your site may resemble many others you’ve seen before and you’ll have limited control over it.

If you're looking for a beginner-friendly, no-code web builder and you're happy to use a ready-made template, Squarespace may be the right fit. But if you're looking to tailor your web design to your unique business, a platform like B12 is more appropriate. B12 offers a mix of DIY editing and the ability to work with experts any time to save you time and elevate your online presence.

B12 uses AI to build the foundation of your site in seconds, then lets you customize your website draft using various themes, palettes, fonts, and incorporating your branding. Next, you work with the B12 team to refine, optimize, and personalize your site and launch it in 30 days or less. Log in any time to make changes yourself or request an update done for you.

A major difference between Squarespace and B12 is the suite of specialized features and tools for client management. Squarespace is largely set up to help you sell products to customers, while B12 aims to help sell online services to clients.

It is possible to make Squarespace work for online professional services, but it's geared more toward ecommerce, merchandise, and shopping cart management. With two of three business plans focused on commerce, Squarespace has made it clear they specialize in merchandising, shipping, and inventory management.

B12 does it a bit differently. The client management tools integrated into B12 were designed with lawyers, business coaches, investment advisors, and other service providers in mind. B12's plans include features and automation to streamline online payments, scheduling, digital contracts, file sharing, and more. Because B12 knows you're not trying to fill a shopping cart, you are trying to serve clients online.

Both Squarespace and B12 offer online scheduling tools to help facilitate client interactions. While these are similar in many ways, there is a critical difference — the price.

Squarespace Scheduling is an add-on feature, chargeable on top of the standard business plans. While widely advertised across Squarespace Sell Services pages, this is not included in any of the business plans. Depending on the plan, the price ranges from $16 to $49 per month.

But with a B12 website, online bookings are included, even with the free plan. Our powerful suite of scheduling tools means it works for clients and for your schedule. Notifications for new bookings or cancellations, synced availability, and a centralized dashboard for booking management reduce your administrative overhead.

Invoicing is a never-ending administrative task and a constant burden for solopreneurs and small teams. Whether you are a coach or a consultant, you'll know the stress related to invoicing and late payments.

Squarespace does allow for in-platform invoicing for services, but it lacks the integration and automation required to reduce the administrative burden in any real way. Plus, if you plan on connecting your invoices to scheduled bookings, there is a separate monthly fee for the scheduling component.

But what if it could be easier? B12 delivers the best online payment and invoicing software for businesses, and it's included with even the basic plan. Create personalized invoices with automatic reminders on late payments, all without leaving B12. Your invoices match your website branding and sync with B12’s contact manager for improved accuracy and quicker sending.

Squarespace is a true DIY website builder. While it is one of the most affordable options, it's largely because you are in charge of the build from start to finish. You must learn the platform, write the copy, and master SEO to launch. Squarespace is cheap, but what happens when your launch doesn't go as expected?

Every B12 plan comes with launch support built into the package. In the 30 days leading up to going live, our team helps you customize the design, incorporate your branding, create unique copy, and integrate SEO best practices. We are there with you every step of the way.

There are also no hidden fees tucked into the B12 model. Yes, Squarespace includes necessary components (like domain names) in the first year, but they are chargeable going forward.

Additionally, Squarespace doesn't include certain mission-critical tools, like online scheduling, in any business plan. Online scheduling is a chargeable add-on, doubling your plan's price.

B12 has created a more transparent pricing model. Critical features like online scheduling and domain names are included from the start. With each plan upgrade, B12 adds genuine value, whether it's monthly SEO content creation, business directory listings, or priority support.