Build an AI website in 60 seconds

With so many websites now using AI-generated content, the real challenge isn’t building your site, it’s getting it seen. That’s why SEO for AI websites has become a necessity to ensure visibility and discoverability. Without it, even the most impressive AI-generated pages can end up buried in the search results.

Whether you’re running an online store or a small business, good SEO helps you get recommended in AI search engines, like Google’s AI Overview, and reach your target audience. This guide provides a comprehensive 2025 SEO checklist tailored to AI-generated websites. We will also review the best SEO tools available to help site owners stay ahead in the SEO game.

Why SEO still matters for AI websites

Many people assume that AI-generated pages will rank automatically in search engines. Like most content, search engines don’t exactly focus on what you say on your website. Instead, it focuses on how you say it, how it’s organized, and if it matches other people’s search intent.

While AI can create content fast, this does not guarantee that it's aligned with user intent. Google’s algorithm checks the structure of your content, from the headers in your content to how your keywords flow naturally into the page. If your content feels robotic and doesn’t sound like it’s user-generated, your page will have a hard time appearing in the search engine results page.

Google's E-E-A-T and AI SEO

Like other search engines, Google prioritizes pages that deliver real value by looking for signs of E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It analyzes your content to determine whether you demonstrate experience and expertise in your field, establish authority on the subject, and present yourself as a trustworthy source.

Many AI-generated content often lacks the personal insight, trust indicators, and human touch needed to meet these standards. As a result, most AI websites, especially those in competitive niches, struggle to rank in Google or other search engines. Using SEO practices based on Google’s E-E-A-T helps your content get indexed and earn the trust of search engines and users.

Common SEO issues found in AI-generated websites

Many AI-generated websites fall victim to common SEO mistakes that affect their performance in search engine rankings. Most of these errors stem from not aligning on-page content—specifically the page content, meta descriptions, and page structure—with actual search intent or current SEO best practices.

Poor content optimization

When your content doesn’t fit with what users are typing into search engines, your site misses the opportunity to appear in front of the right audience. Search engines like Google analyze the content of your website. If it closely matches what a user is searching for, it has a better chance of appearing in the search results. Content that doesn’t answer the questions people ask or include secondary keywords that fully cover the topic is unlikely to rank well in search results.

Skipping or missing meta descriptions

Meta descriptions are the short text snippets under your page page on a Google search results page and they give users a quick preview of what your page is about. An engaging meta description that aligns with user search intent helps your site attract more clicks and drive organic traffic. Many AI platforms, however, overlook this simple SEO element and focus mainly on generating main body content, which affects how your site performs in the search results.

Weak page structure

If there’s anything AI content tools are excellent at, it’s generating content pieces faster than writers can. But there are instances when the headers and image alt texts are inaccurate, clunky, and do not add value to the entire content. The URLs also tend to be poorly structured, while internal linking is not optimized, which can frustrate readers and confuse search engines.

Without human oversight, these small, individual problems can quickly accumulate into a major SEO issue that makes ranking difficult in search engines. Fixing these basic elements not only aids indexing but also can improve user experience, which is essential for strong search engine rankings.

How AI-powered SEO tools help

Leveraging AI-powered SEO tools can improve your site’s search engine optimization by automating and enhancing key SEO tasks, which include:

Editing metadata, tags, and headers for search intent

Many AI SEO tools can help you craft better meta descriptions, title tags, and headings. These platforms can help adjust your tone and phrasing so your content aligns with search intent, making it easier for search engines to connect your page with the right audience.

Optimizing content for search engines

Fine-tuning your content becomes easier with AI-powered SEO tools. They also tailored your copy with what people are searching for. AI tools like B12’s SEO assistant suggest where to place your target keywords and how to include your secondary keywords without sounding awkward or affecting the flow of your copy.

However, these platforms don’t rely on keyword stuffing. Instead, they help you create content that’s both readable and valuable, making it more visible in search engine results.

Aligning content with search engine algorithms

In SEO, one thing is certain: change. Algorithms constantly evolve, influencing whether your AI-generated website appears in search engine results. Use AI tools that are trained on the latest trends to keep you informed and ensure your content stays relevant and valuable.

Your 2025 SEO checklist for AI websites

To ensure your AI website ranks well in 2025, follow this comprehensive SEO checklist:

• Content optimization

  Ensure your pages target a specific search query, and incorporate relevant keywords naturally in the headers and text body, reflecting user intent and search trends.

• Meta descriptions

  Write unique, engaging meta descriptions that accurately represent the page topic and appeal to real humans browsing the search results page.

• URL structure

  Keep URLs short, readable, and include a target keyword to improve both user experience and search engine crawling.

• Image alt text

  Describe the images in your content with clear alt text to enhance accessibility and provide additional SEO signals to search engines.

• Mobile responsiveness

  With Google’s mobile-first indexing, ensure your site performs smoothly on mobile devices to avoid falling behind in search rankings.

• Page speed

  Use tools to check your AI site's Core Web Vitals and optimize load times. Fast-loading pages lead to better user engagement and higher search rankings.

• Internal linking

  Create links between related pages on your website to help users and search bots navigate your site efficiently, boosting SEO through better site structure.

Best AI SEO tools for 2025

Several AI-powered SEO tools stand out as invaluable for optimizing AI websites in 2025:

Semrush

Semrush combines keyword research, site audits, and AI-driven insights to optimize both traditional and AI-built sites for competitive, high-ranking performance. It also allows you to dig into competitors and offers good content marketing features.

However, many users claim that the platform can be overwhelming at first as it has a steep learning curve, which can be an issue especially if you’re new to SEO. Plus, its subscription tiers are on the pricey side.

Ahrefs

Ahrefs focuses on keyword tracking, backlink audits, and optimal SEO recommendations to uncover content gaps and boost rankings for AI-generated websites. Its neat and simple interface makes it easy to use as it provides real-time search engine results page (SERP) updates and excellent competitor and link research.

But many user reviews find Ahrefs’ pricing tiers costly, especially for solopreneurs and small business owners, and it requires a steep learning curve. It’s also not an ideal platform for creating or optimizing content and has limited integrations.

B12's built-in SEO tools

B12's SEO tools handle meta descriptions, content creation, and on-page optimization, while also offering real-time insights, making them ideal for launching and optimizing new AI websites. As one of the top AI website builders around, B12 is ideal for keyword insights and applies SEO best practices to both content and layout when drafting webpages.

It’s a perfect platform for beginners and small business owners as it performs automatic SEO checks even while you’re building an AI website. However, B12 focuses more on on-page SEO while some users may prefer more detailed reporting offered by standalone SEO tools.

Surfer SEO

Surfer SEO analyzes top-ranking pages and compares them to your content, providing actionable advice on content structure and keyword ideas that align with search engine algorithms. This platform is also great at improving keyword density to boost search rankings. However, Surfer SEO focuses mostly on content rather than technical or backlink optimization.

Clearscope

Ideal for covering all angles of a topic, Clearscope suggests secondary keywords and ensures your writing matches user intent, enhancing relevance and depth. While it covers topics comprehensively, Clearscope has limited discovery features. It also lacks backlink tracking capabilities and site audit tools.

AI-generated websites still need SEO strategies

Even with an AI-built website, SEO is essential in helping your brand voice and message reach the right audience. Every detail impacts your site’s visibility and effectiveness, from page load speed to how well your content aligns with search queries. By leveraging AI-powered SEO tools and staying ahead with changes in SEO algorithms, you keep your AI website visible, trustworthy, and valuable to users.

Optimize your AI website with B12’s SEO tools today!

B12’s AI-powered SEO tools offer a powerful and user-friendly solution, especially if you are aiming to enhance your AI website’s visibility and performance. Designed specifically for AI websites, B12 helps you optimize content, metadata, and on-page elements to boost search engine rankings and drive valuable organic search traffic.

Start optimizing your AI website today with B12. You’ll get a personalized website drafted for you in seconds, and it’s all editable. By leveraging AI for SEO, you can streamline your SEO efforts and position your AI website for success in 2025 and beyond.