How to write website content with AI (templates + prompts)

Around 70% of users say they’d rather get to know a business through its articles and not through ads. That shows how important it is to create effective website copy that grabs your audience’s attention from the get-go.

If you’re not a seasoned writer or you’re short on time, though, writing high-quality content can be tough. That’s where AI writing assistants come in handy. They help content marketers write website content with AI. These tools remove common obstacles like writer’s block and address issues like missing tight deadlines.

When you pair high-quality content with well-targeted Google Ads campaigns, you can drive both paid and organic traffic to your website. In this AI website content writing guide, we walk you through how to speed up your content creation process using AI and handy templates. 

Benefits of using AI for website content 

With artificial intelligence tools, marketing teams don’t have to start from scratch. Instead, you get drafts that already sound polished and professional, making the whole writing process way easier. 

Speed

Compared to writing manually, AI writing generators help you crank out content in considerably less time. From doing research to writing content to making sure it’s SEO-friendly, writing tools save you hours that you can spend on other important parts of your business. Typically, you can get AI-generated content for your content marketing campaigns in just seconds. 

Consistency in tone 

Keeping a consistent tone across all your content – whether it’s your blog posts, social media posts, landing pages, or email copy – is important. This creates a smoother experience for your audience no matter which channel they access, helping drive trust in your brand. It also makes your brand easier to recognize and keeps your message clear. 

But when you’ve got multiple people creating content, it can be easy for the tone to feel all over the place. AI helps get around this by learning your preferred writing style and making the tone more on point and on brand. It tailors SEO content to match your tone requirements: friendly, formal, persuasive, etc. 

SEO optimization

AI tools take the hassle out of SEO by handling the basics for you. They help you find the most relevant keywords, place them naturally within your content, add appropriate headings, and even write SEO-friendly metadata. 

Doing all this manually can take hours, especially if you’re not that familiar with SEO. AI-powered writing assistants help you align your content with what search engines are looking for. This makes your page more likely to rank higher in search results and get more clicks. 

Write website content with AI using templates 

Templates give you a clear starting point and help guide what you feed into the AI. By using them, you get better results right off the bat. 

For example, B12 has a user-friendly tool called AI Assist that can help you create web pages, sales emails, social media ads – you name it. When you start with a template, it’s easier to guide B12’s AI. Once the content’s ready, you can paste it into Google Docs to adjust the tone or make a few quick edits. 

Below, you’ll find some handy AI content writing templates for websites to help you kick things off. Just customize the templates to fit your business or niche. 

Homepage headlines

Your homepage headline is typically the first thing readers see. So it needs to be clear, catchy, and easy to understand. With AI writing assistants, you can quickly get a bunch of headline ideas that match your business, tone, and unique selling proposition. 

Start with a prompt that includes your industry, what your business does, what sets you apart from competitors, and the tone you want (like friendly, bold, or confident). The AI will then give you attention-grabbing headlines that communicate your main message in just a few words. 

Prompt template: 

“Write a short, benefit-driven headline for a [type of business] homepage that appeals to [target audience]. Keep it under 10 words.”

Example prompt: 

“Write a short, benefit-driven headline for a boutique marketing agency homepage that appeals to tech startups. Keep it under 10 words.”

AI output example: 

About us sections

Your “About Us” page is where people get to know the real story behind your business. It’s where you can share what you’re all about – your values, your mission, and what makes you different. 

AI writers help you create content that sounds both genuine and professional. Just provide key details like your company name, industry, mission, and tone, and the AI will help you shape your story. 

Prompt template: 

“Write a warm, engaging ‘About Us’ page for a [company type] that specializes in [values or mission]. Keep it under 150 words.”

Example prompt: 

“Write a warm, engaging ‘About Us’ section for a family-run landscaping company that emphasizes sustainability. Keep it under 150 words.”

AI output example: 

Service/product descriptions

Your service or product descriptions should quickly tell people what you’re offering and why it matters – all without losing their interest. AI tools make this easy. Just share key information like the product or service name, who it’s for, what it does, and why it’s useful. 

You can also customize these descriptions. For example, you can request different formats (bulleted lists, short blurbs, or paragraphs) or pick a tone that fits your brand (like friendly, playful, or straight to the point). 

Prompt template: 

“Create an engaging description of a [product/service], showcasing major benefits and unique selling points. Keep it between 50-100 words.”

Example prompt: 

“Write a compelling description of our service, water safety and survival skills, highlighting key benefits and what sets it apart from competitors. Keep it between 50-100 words.”

AI output example: 

Calls to action

A call to action tells your users what to do next, like book a call, subscribe to your newsletter, or buy something. 

With AI writing assistants, you can easily test out different wordings for your CTA, depending on what you want people to do and where the CTA shows up (like on your homepage vs. checkout page). You can also test out different tones to see what clicks with your audience.

Prompt template: 

“Develop a strong call to action for a [page type] that will encourage users to [desired action].”

Example prompt: 

“Write a persuasive call to action for an About Us page that encourages users to get in touch with our swimming school website. Keep it concise.”

AI output example: 

Prompts to use for better AI content outputs

The secret ingredient to AI content generation is a solid prompt. You’ll get more relevant articles, scripts, headlines, short-form content, and long-form content if you include specific details for the AI to work with. 

Most AI writing tools offer a free version along with their premium features or plans, so you can experiment with different prompt styles and see what works without spending a dime. 

Specific prompt examples

Looking for smarter ways to prompt your AI? Try these easy website content prompts for AI to help you get solid website content fast: 

1. Homepage intro copy

“Write a 2-sentence intro for a personal finance coaching website that’s friendly and motivational.”

2. SEO blog intro

“Write a short blog intro on ‘Top 5 Time-Saving Tools for Remote Teams’ using a casual and helpful tone. 

3. Meta description 

“Write a 160-character meta description for a legal services homepage that improves local SEO for Chicago clients.”

4. Location-specific service page

“Write a service description for HVAC installation services in Dallas that highlights fast response and certified technicians.”

Tips to refine AI outputs

Here are a few tips to make your AI-generated content even better.

• Use specific prompts. The more details you give – like your product or service description, tone, or word count – the better the results.
• Use brand voice reminders. Want your content to sound fun? Serious? Confident? Simply say so in your prompt. 
• Break long requests into sections. If you’re struggling to generate a complete draft that includes all your requests, try splitting them up. Start with the headline, intro, body text, conclusion, and then CTA. 
• Edit for accuracy and brand alignment. AI content writers can give you a polished, ready-to-edit draft in seconds. But you’ll still want to make sure the content sounds right and aligns with your brand. 

Review, refine, and publish with confidence

Are you looking to create new blog posts, or maybe you want to transform existing content? You can write website content with AI, helping you save time and money along the way. 

If you’re a busy business owner, using AI can be a real time-saver. Just remember: it works best when you’ve got the right tools, prompts, and templates. And don’t forget the human touch. Always review the first draft and make sure it reflects your voice before hitting publish. 

With B12’s AI Assist, you can write clearly and confidently. It helps you create effective website content that ranks well in no time. 

Start writing website content faster with B12’s AI-powered tools.