Build an AI website in 60 seconds

Building a website with AI is faster than ever. But here’s the thing: it’s just the beginning. Nearly all small businesses (98%) are using AI-enabled tools, with 40% utilizing generative AI tools like chatbots and image creation. 

The value of AI, and smart AI agents working behind the scenes, shows when your website connects seamlessly with the tools you already use. These include your CRM, email marketing platform, or customer support system. 

These “plug-and-play” integrations are helpful features that let you automate tasks and projects, personalize customer experiences, and scale your operations without needing a background in web development. 

In this guide, we’ll walk you through the top 5 must-have AI website integrations that can help you streamline operations. 

Why business tool integrations matter

Getting your business tools to play nicely with your new AI-powered website actually makes your life a lot easier. Here’s why:

Improve operational efficiency

When your website “talks” to your tools directly, stuff that used to take hours can happen in seconds. Everything just moves faster, and your team can focus on the work that really matters. 

Reduce manual work and duplication

Manually entering the same info in different places is a drag – and easy to mess up. Integrations take care of this, giving you control over information across your systems. 

Create a seamless customer experience

Integrations aren’t just for simplifying your workflows. They make your customers’ lives easier, too. When your web design, support tools, and emails all sync up, people get faster replies, relevant info, and a smoother experience overall. It makes your business feel organized and trustworthy, which keeps people coming back.

Top 5 AI website integrations

1. Forms and lead capture

If you’re running a business, you know how important it is to grab a visitor’s info before they click away. Tools like Google Forms, Jotform, and Typeform make that super simple. You can pop a form on your site to collect leads, run a quick survey, or grab sign-ups for your newsletter. 

When integrated with your site, these tools automatically capture visitor information and can trigger follow-up emails or notifications. Doing so helps you ensure no lead slips through the cracks. 

2. E-commerce

Want to sell products or services right from your site? Shopify and Ecwid are great for that. Integrations with these tools allow your customers to browse and search your product catalog easily, add stuff to their cart, and check out without ever leaving your site. This makes it way easier to turn browsers into buyers. 

3. Online booking or scheduling tools

If your business runs on appointments – like coaching, consulting, or any service-based work – you can benefit from a Calendly integration. It shows your availability, lets people book a time, and updates your calendar in real time. This means no more endless email back-and-forth trying to set up a meeting. 

Adding Calendly to your site means customers can book you on the spot, even while you sleep. This automation is a simple way to stay organized and make scheduling painless for everyone.

B12 also offers built-in scheduling, so you can add a booking page to your site in just one click. It works seamlessly, letting clients book appointments directly without extra setup or integrations.

4. Analytics and tracking

Want to know what’s actually working on your site? Google Analytics and Facebook Pixel can show you. They track how people use your site, what content they click on, and whether they end up buying or booking. This kind of data is gold. It helps you see where to tweak your site or ads to generate better results. 

Once you’ve got them set up, you’re not just guessing. You can identify and make smart moves based on real numbers and data-backed insights.

5. Payment gateways

If you’re selling something – or even taking donations – you need to make it easy for people to pay you. PayPal is a simple way to do that, offering reliable security. 

You can add it to your AI website so customers can pay right there and access the full range of your services without jumping through hoops. It works for one-off sales, subscriptions, or whatever you’re offering. Pair it with forms, booking tools, or a store, and you’ve got a smooth, no-hassle way to turn interest into income.

How to integrate these tools with B12

Wondering how to integrate business tools with an AI website? On B12, it’s easier than you might think. If you want to add booking forms, payment buttons, or analytics, the process is designed to be quick and beginner-friendly. 

1. Use smart setup guides in your dashboard

When you log into your B12 dashboard, you’ll find step-by-step guides to help you connect the integrations you need. These walkthroughs are written to keep things simple – no coding knowledge required. Most integrations are just a matter of grabbing an embed code from the third-party app and pasting it. 

After adding an integration, it’s a good idea to test it to make sure everything works properly on your site. 

2. Use B12’s support resources

B12’s Help Center – packed with articles that can walk you through embedding and integration steps – can guide you easily through everything. That means fewer guesswork moments and setup that you can do in just minutes.

3. Lean on human support when you need it

Even with smart tools and resources, it’s nice to have a real person in your corner. B12’s team can assist you through tricky integrations or even install the integration for you, as long as you supply that embed code. As Jay Douglas from the B12 team puts it:

“We highly recommend integrations, because they can increase your efficiency, sales, and web traffic.” He added that instead of sending people off to another platform, “customers will stay on your site, increasing your likelihood of making a conversion.”

With the right setup, your website becomes more than just a digital brochure. It becomes an all-in-one business hub.

Examples of integrations by industry

Here are some uses that show how different businesses can get the most out of their website integrations.

Legal firms: Chat + online marketplace

The Law Office of Steven C. Buitron, PLLC used Drift so people can pop in with a question anytime – kind of like a virtual front desk. They also connected to Avvo, where a user can check out reviews and credentials without leaving the site. It’s quick, easy, and keeps trust levels high.

Coaches: Map + booking tools

The American English Institute embedded Google Map so students can find them without hunting around. 

Meanwhile, life coach Andrea Taylor added Calendly to her site so clients can lock in a session in seconds. 

Business services and consulting: Login portal + webinar

Vision Strategy Management combined a simple login portal (so clients can access resources) and WebinarJam for live workshops. These integrations make things smooth and keep people engaged.

Why B12 is built for seamless integrations

B12 makes connecting your favorite tools simple from the start. The templates are ready to connect right out of the box and can be customized with your logo and brand elements. AI prompts in B12’s Prompt Gallery give quick suggestions based on what you’re trying to do – like selling products, booking clients, or sending email updates. 

And because it’s designed for all kinds of businesses, you get the flexibility you need – all without needing to mess with complicated coding or hire a developer. Just connect, set it up, and get back to running your business.

Boost your website with integrations

Adding integrations is what takes a basic AI website and makes it truly useful for your business. AI website integrations help you save time, keep things organized, and give visitors a smoother, more helpful experience. 

When you get started, try connecting one key tool – like a booking app – during onboarding. You’ll quickly see how much easier running your site can be when everything works better together.

Connect your favorite business tools to your AI site in just a few clicks with B12.