Build an AI website in 60 seconds

From day one, your website should be useful for your business, not just sit there looking pretty. When you create a website using AI, integrations and smart workflows help you skip traditional web development and simplify the web creation process. 

Integrations help you capture leads, collect payments, send emails, and track what’s actually working. This guide focuses on the essential AI website builder integrations worth setting up right away.

15 must-have integrations when you create website using AI website builders

Here’s a website integrations checklist listing the integrations most small businesses shouldn’t skip when working with AI website design tools. You can set up most of these tools in just a few minutes using drag-and-drop controls or easy toggles, no tech skills required.

1. CRM (customer relationship management)

A CRM keeps track of your leads, contacts, and customer chats in one place. Platforms like HubSpot, Salesforce, or Zoho pull in info from your website forms automatically, so you don’t have to wrestle with spreadsheets. That way, no lead gets lost, and you can focus on the folks most likely to convert.

With B12 and other free AI website builders, syncing data with your CRM is a breeze (either via direct connections or Zapier).

2. Email marketing platform

Email is a quick way to reach your audience. With Mailchimp or ActiveCampaign integrations, new leads from your website forms are added automatically, and you can send out newsletters, welcome emails, or promotions without fussing over spreadsheets.

3. Scheduling & booking tool

When appointments are a big part of your business, integrations with scheduling tools like Calendly or Acuity help clients book time with you without the email ping-pong. People can see when you’re free and book straight from your site, which keeps double bookings from happening. Your calendar also stays updated with Google or Outlook automatically.

4. Payment gateway

Selling products or services online? A payment gateway is a must. Stripe, PayPal, and Square make it simple for customers to pay safely and smoothly. Whether you’re launching a new site or using an existing domain, integrating these tools makes it easy for visitors to pay, helping improve conversions.

5. Form builders & lead capture tools

Most of your leads will come in through forms. Tools like Typeform, Google Forms, or B12’s native forms make it quick to gather info. Want more than a basic contact form? You can even build multi-step forms for quotes, surveys, or questions with a drag-and-drop interface.

Once these are connected to your CRM or email platform, new leads get sorted automatically, and you don’t have to stress about missing potential opportunities.

6. Chat or messaging widget

Adding a chat widget to your site makes talking to visitors a breeze. Must-have integrations for SMB websites include Intercom, Crisp, or Facebook Messenger. With these tools, people can ask questions right there on your page, turning more browsers into real leads.

Chat widgets help you answer questions fast, guide visitors, and fix hiccups during forms or checkout, all without needing to be online 24/7.

7. Analytics & tracking

Want the inside scoop on your website traffic? With tools like Google Analytics, Hotjar, and Meta Pixel, you can see where visitors land, what keeps them interested, and where they bounce. Use that data to improve your content and boost conversions.

Once your tracking tools are in place, you’ll have a record of what’s been happening on your site. That way, you can see what’s working, experiment with new stuff, and tweak things before problems pop up. Basically, your AI-generated site starts giving you real feedback instead of guesswork.

8. Review & testimonial tools

Trust is everything for SMBs trying to attract new clients, and review tools help establish it. Trustpilot, Google Reviews embed, and other testimonial widgets let you showcase social proof directly on websites generated by an AI website generator.

These integrations serve two main purposes: credibility and conversion. A good review front and center tells people your business delivers. Plus, it’s great for SEO because it adds new, user-generated content to your site. Embedding reviews means you don’t just tell potential clients that you’re great; you let your customers do it for you.

Setting up review tools early ensures every new client interaction can contribute to your dream website’s reputation. Some platforms can even trigger review requests automatically after a purchase or appointment, keeping your professional website updated with authentic feedback without extra manual work.

9. Marketing automation platform

AI-powered tools like marketing automation platforms make handling leads way easier. They can organize your contacts, fire off follow-ups, and tailor messages without you lifting a finger. HubSpot, Zapier, and similar tools keep forms, emails, and your CRM all in sync.

This is a huge help for SMBs. Small teams can handle marketing that’s personal and polished, without spending hours on manual work. Your AI-built site basically runs your leads for you. It keeps tabs on visitors and sends follow-ups when they download a resource, schedule a demo, or abandon a cart. 

10. Social media embeds

Adding social media feeds to your website is an easy way to stay connected. Visitors can browse Instagram, LinkedIn, and more without leaving your site.

If your business depends on visuals or thought leadership, these embeds are a big help. Designers or builders can display project photos, and consultants can highlight their expertise with posts.

Putting social feeds on your site shows you’re active, and it makes it easy for visitors to share your content or follow you elsewhere.

11. File storage/sharing tools

File storage and sharing tools like Google Drive, Dropbox, or Notion embeds solve a simple but surprisingly common problem: business files end up scattered everywhere. Proposals live in email threads, contracts sit on someone’s desktop, and marketing assets get re-sent over and over because no one knows where the “final” version is.

Integrating file storage directly with your website helps centralize that chaos. For internal teams, it creates a single place to store documents tied to leads, projects, or clients. Clients get a smoother experience when files are shared directly on your site. No more emailing PDFs. Just link to a folder or drop in a Notion page with everything they need.

Clear file access reduces back-and-forth, prevents mistakes from outdated documents, and keeps projects moving. File-sharing integrations quietly support smoother operations as your business scales.

12. Project management tools

Project management apps like Trello and ClickUp help you stay organized after a new client signs on. They work really well with websites that include client portals or service request forms.

Instead of manually adding tasks every time a new lead comes in, the system can kick off a project, assign owners, and link all the relevant files. That means fewer dropped balls and clearer accountability. Everyone knows what’s next and who’s responsible.

From the client’s perspective, this creates confidence. When communication feels structured and progress is visible, your business looks reliable, even if your team is small. Project management integrations turn your website into the front door of your delivery process.

13. E-signature or document tools

E-signature tools like DocuSign or PandaDoc are built for one thing: getting agreements signed without friction. For SMBs, this often marks the difference between “interested” and “officially a client.”

When these tools connect to your website, contracts can be sent immediately after a form submission, proposal request, or consultation booking. No printing, scanning, or awkward follow-up emails asking if someone saw the document.

Beyond saving time, e-signature tools help protect your business. Docs are logged, time-stamped, and stored securely, perfect for service businesses dealing with contracts, payments, or compliance rules. Adding this integration helps create a smoother, more professional close without adding administrative work.

14. Review request automation

Review request automation tools like GatherUp or Podium help you collect feedback while the experience is still fresh. Customers rarely leave reviews unless someone prompts them, and SMBs can easily miss the perfect timing. 

These tools take care of sending requests automatically. After a project wraps or a service is completed, the system sends a review request via email or SMS. This keeps reviews consistent and reduces the awkwardness of asking manually.

Over time, this builds a steady stream of social proof that supports conversions across your website. New visitors see real feedback, and search engines pick up on recent activity. 

15. AI assistants/chatbots

Whether it’s a chatbot from Drift or an AI assistant powered by ChatGPT, AI tools help your site talk to visitors at scale. They can answer FAQs, screen leads, and guide people when your team is busy.

With artificial intelligence on your side, an assistant can explain what you offer, route inquiries, schedule appointments, and collect details so your team only deals with ready-to-go leads. For SMBs, this creates coverage without hiring more staff. 

When set up thoughtfully, AI chat tools support real business goals (faster responses, better lead quality, and smoother handoffs) without replacing human interaction where it matters most.

How B12 simplifies AI website integrations

The best AI website builders bundle essentials like reliable hosting and a free domain or custom domain, helping SMBs get online faster without extra setup. But without the right connections in place early, even stunning websites generated by an AI website creator can feel disconnected from daily operations. 

B12’s site builder simplifies that part by connecting with many popular business website tools either natively or through Zapier. Instead of juggling plugins, manual exports, or one-off fixes, integrations are set up to work together from the start, so your website supports real workflows.

B12’s AI builder has powered over 3 million secure, responsive websites. With built-in features for scheduling, payments, and email follow-ups, it takes the headache out of managing multiple apps. You can handle bookings, payments, and leads all in one place. Less juggling of apps makes life easier for SMBs.

A practical example: with B12, your lead form can automatically add new contacts to your CRM and trigger a welcome email without manual handoffs. With this in place, your team can respond faster, keep everything organized, and make sure no questions go unanswered.

B12 puts the key tools and integrations together, including an AI copywriter, so teams can build websites, landing pages, page copy, forms, and emails without hopping from platform to platform.

Conclusion

The real value of one website shows up once the right integrations are in place: tools that capture leads, follow up automatically, collect payments, and keep work organized behind the scenes. When you create custom web designs using AI, you launch an online presence that actually supports how your business runs day to day. 

With the right setup, your entire website becomes a sales engine, not another system you have to babysit. 

Ready to launch a fully functional site with your own domain and the essential integrations? Build and integrate your small business website with B12’s AI builder – everything you need, ready from day one.