6 steps to find the best digital marketing consultant for your business
In this article, let's talk about the major steps that you need to take to find a digital marketing service that can assess and improve business performance.
December 15 · 10 min read
Digital marketing involves various types of procedures and strategies that should be integrated into your digital business. It involves analyzing marketing plans, testing digital marketing strategies and finding the right team to make it work. Fortunately, an expert digital marketing consultant is the right person to approach for the said matter.
In this article, let’s talk about the major steps that you need to take to find a digital marketing service that can assess and improve business performance. Also, we’ll talk about digital marketing basics and the benefits of hiring a marketing consulting firm.
If you’re ready, let’s get to it!
What is digital marketing?
Digital marketing is any marketing that is done online or through the internet. Digital marketing experts use different platforms, such as social media, emails, and websites, to effectively promote services and reach the target audience.
Digital marketing is important for your business to promote brand awareness and boost your online presence. In short, you will need a digital marketing agency to ensure that you are on track.
Types of Digital Marketing
As mentioned, digital marketing encompasses different digital marketing strategies that can help promote your business and reach the target audience.
Here are different types of digital marketing tactics that you should consider integrating into your present marketing strategy:
Most companies use email marketing to communicate with their audience. Emails are used to promote brands, services, discounts, and events that direct the reader to the business’ website. Email marketing strategy includes sending blog subscription newsletter, customer welcome emails, holiday promotions, tips and follow-up emails.
As the term suggests, content marketing is all about creating content to promote brand awareness, lead generation, traffic growth and increased customer engagement. Blog posts, eBooks, and infographics are a few types of content marketing tactics used in this marketing strategy.
Affiliate marketing is a strategy used by people in the e-commerce industry. It is an example of performance-based advertising that allows you to earn commissions after selling someone else’s product and services through your website. Posting affiliate links on your social media accounts and websites and hosting video ads through the YouTube Partner Program are some of the channels used in affiliate marketing.
Search Engine Optimization (SEO)
The purpose of Search Engine Optimization (SEO) is to rank your website on the first page of the Search Engine Results Page (SERP), which increases traffic growth, engagement and conversion rates. Digital marketing services focus on different SEO aspects on your website to ensure that it meets the Google requirement. Technical SEO, Off-page SEO, and On-page SEO are some examples of SEO aspects that should be optimized to rank highly on SERP.
Social Media Marketing
Social media marketing is all about promoting your brand using different social media channels such as Facebook, YouTube, Instagram, Tiktok, Twitter, Snapchat, etc. To increase brand awareness, generate leads and drive more traffic to your website are the objectives of social media marketing.
Pay Per Click (PPC)
Simply put, Pay Per Click (PPC) is a method of increasing traffic growth by paying a publisher when your ad is clicked. Google Ads is an example of PPC - it is the most common type of PPC that requires you to pay for the top slots on Google SERP. Twitter ads campaigns, Paid Facebook ads, and sponsored messages on LinkedIn are channels where you can use PPC.
Why should you hire a Digital Marketing Consultant?
The process of launching and maintaining a business is a tough job - from choosing the right people to work with and making sure that customers are happy. It is a big responsibility that sometimes distracts your focus on the business.
So, hiring a digital marketing consultant is a practical decision. Why?
They are skilled and experienced.
Well? You need experts to implement your digital marketing strategies successfully. You might have an in-house team of digital marketing people, but they may not have the expertise on a more complex type of marketing strategy. Training your staff is not as practical as it involves time and money. So, getting help from a professional digital marketing consultant is a wise decision.
They use the right tools.
There may be free digital marketing tools out there that you can leverage to optimize your business digitally. But it has limited features which limit your opportunity. There are also free video tutorials that provide free coaching to start-up businesses. But it takes time to learn the complexities of the new era of digital marketing which is time-consuming and impractical. Again, it is practical to hire a digital marketing consultant because they know exactly what marketing tools to use to jumpstart your business.
You will see faster results.
A digital marketing consultant can help you launch and implement your campaigns quickly, which leads to better marketing results. They also implement a fine-tuned digital marketing plan for your business, which means that results are measurable and achievable. And because they have the knowledge and expertise, they only use the right tools, saving time and money and allowing you to see the results faster.
**It allows you to focus on business growth. **
It may not be a bad idea to go solo when it comes to performing the marketing aspects of your business. However, you must realize that it can be time-consuming and distracting, which allows you to lose focus on the business’s growth. So? Hiring a digital marketing consultant is an excellent idea as it allows you to spend more time on your business and assess the marketing results.
6 Easy steps on how to find the right digital marketing consultant for your business
First, define the services that you need. It is pointless to look for a digital marketing consultant if you are unsure of the services that you’re looking for.
There are plenty of resources that you can find online that can inform you about the latest marketing trends and help boost your business.
After defining the services you’re after, you can now begin your quest to find the right digital marketing consultant for your business. It will also help if you set a marketing budget to narrow down the search.
Check out different marketing services and analyze their prices. You need the full list of digital marketing services offered, including the prices and turnaround time. Most digital marketing agencies do not provide prices for their marketing services, but it’s a sign of honest and reliable service if you see one with pricing lists.
#2 Investigate their tech.
Some digital marketing consultants use Google Analytics, while others use in-house software that gives an edge to a digital business.
For example, some digital marketing technologies focus on reputation management, lead generation, getting new customers and predicting Return on Investment (ROI). The use of marketing automation tools for email marketing and metrics for results is also a factor to consider when comparing and investigating digital marketing tech.
That is the type of technology that you’re looking for in a digital marketing consulting firm!
And if a digital marketing team can prove to you that they utilize a state of the art tech, it indicates their commitment and expertise in digital marketing.
#3 Review their portfolio.
You’ll be surprised by the number of digital marketers who advertise their services online, and most of them claim that they can help turn your business into a money-making enterprise.
But the truth of the matter is, the only way to prove it is by checking their portfolios. Focus on digital consulting firms with portfolios to narrow down your search.
Review the consultant’s portfolio in terms of results, brands and specialty. The portfolio showcases the ability and expertise of the digital marketing consulting firm.
And if you like their portfolio, consider adding the company to your list of candidates.
#4 Check client reviews and testimonials.
Client reviews are a critical factor to consider when looking for digital marketing consulting services. It gives you an idea of what to expect if you partner with them.
Client reviews can help you decide quickly and allow you to gauge the ability of the marketing team.
When checking client reviews, pay attention to the following areas: customer service, turnaround time, serviceability, price range and more.
Also, check the client retention rate. A high retention rate is associated with positive client reviews, testimonials and trustworthiness.
#5 Check credentials and assess the work quality.
The next thing that you should research is the credentials. Years of experience, awards and certifications are areas that you need to check to ensure that the marketing consulting firm is legit and reliable.
Awards and certifications demonstrate the ability and knowledge of the marketing team as well as the work quality.
For example, if you are interested in integrating PPC into your marketing plan, choose an internet marketing consulting firm that is Google Adwords certified. And if you’re looking to improve website performance, choose a consulting firm with outstanding awards and certificates in the field of search engine marketing (SEM), web development, and content marketing.
Awards and certifications prove that they are trained and well-versed in their field of expertise. Meaning you can rely on them in bringing your business to success.
Some specializations that you should look out for are mobile marketing, video advertising, and display advertising.
#6 Talk to them.
Once you have compiled all the information you need and choose the right digital marketing consultant for your business, it’s time to reach out.
Talking to the consultant in person is a good idea. It allows you to ask questions and assess if their company lives by their values and give their clients importance.
During the conversation, ask the following questions:
- What strategies do you think would work well for my company?
- How can you respond to marketing campaigns that are not working?
- How will you make my business stand out?
- What’s your experience in my industry?
- How do you involve your clients in the process?
Based on the answers, you can now determine if their services suit your business. And if they seem interested in responding to your question, it’s a red flag.
Overall, you need to find a marketing consultant who is well-versed in the field and care about helping you succeed.
One more thing…
The process of finding the right consultant for your digital business is arduous. Plus, you need to deal with other aspects of the business such as banking, insurance and logistics.
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It is important to find a digital marketing consultant that fits your industry. You should be aware of the different factors that you need to consider and important steps to take towards finding a marketing team that can drive your business success.
It is also vital to learn the digital marketing basics to help you assess a consulting firm’s work quality and point you in the right direction towards achieving the right marketing strategy for the business.
Lastly, get help from experts. They can provide the right tools; information and tips that can help your business thrive long-term.
Besides, getting help from experts in the field is the surest way to bring success to your business!
Good luck, and may you find the best consultant!