Build an AI website in 60 seconds

Getting people to your website isn’t always easy, but it’s one of the biggest ways to grow your business online. No visitors? That means missed leads, lost sales, and fewer chances to build trust with potential customers. The good news: there are lots of ways to get people to your site. You just need to pick the ones that actually work.

Traffic comes from different places. Some people find you through search engines or social media (earned traffic). Others come from your email list, blog, or other content you control (owned traffic). And then there are visitors who click because of ads you run (paid traffic). Using a mix of these methods helps you reach more people (and the right people) more often.

In this guide, we’ll break down over 30 website traffic strategies you can put to work right away. 

From free tactics that show you how to increase website traffic to paid approaches that can boost results fast, these tips are made to help you drive traffic to your small business website and turn visitors into loyal customers.

Earned traffic strategies (organic, reputation-based)

Earned traffic is the good stuff. It’s free, comes naturally, and shows people trust you. It takes consistent effort over weeks or months, but once you’ve got it going, it keeps bringing people in without constantly paying for ads. Here are a few easy ways to make it happen:

1. SEO (on-page + technical optimization)

SEO’s really about helping people find you without making them work for it. It’s not just about stuffing keywords everywhere. It’s about understanding what your audience is actually typing into Google when they need what you offer. 

Say you run a trade school. If your website takes forever to load or looks weird on a phone, people will bounce before they even read what you do. 

But if you fix the speed, make the pages easy to scroll through, and use natural phrases like “best barber college in the Houston area” right in your titles and service descriptions, you’re suddenly in front of the people who are already searching for you.

2. Blogging for authority

Blogging is one of the easiest and most genuine ways to show people you actually know what you’re talking about. It’s not about cranking out random articles. It’s about answering the real questions your customers keep asking. 

If you’re a law firm, that could mean writing short, plain-English guides about what to do after a car accident, how to handle a landlord dispute, or what “power of attorney” really means. You’re helping people understand the basics and showing them you’re the kind of firm that knows the details and cares enough to explain them.

When you blog like that, you build trust long before someone picks up the phone. Search engines pick it up, too since Google loves helpful, relevant content. But more than that, people start recognizing your name, linking your posts, and remembering that you’re the one who broke down that confusing topic in a way they actually understood. 

3. Guest posting

When you write for another website, you get to share what you know with their crowd, and in return, you earn some trust and exposure. It’s about offering real value. 

If you’re a marketing coach, for example, you could pitch a post to a site like HubSpot or Social Media Examiner about how small businesses can stretch their ad budget or how to write copy that actually gets clicks.

The key is to aim for places where your ideal clients already hang out. Don’t waste time on random blogs that have nothing to do with your niche. Read what they post, match their tone, and pitch something that fills a gap in their content. When your article goes live, it’s like a shortcut to credibility. Plus, those backlinks quietly boost your SEO over time. 

4. Backlink building

Backlinks are basically little votes of confidence from other websites. They tell Google your site’s worth paying attention to. The more legit those links are, the more authority your site builds. 

If you’ve got business partners, suppliers, or local organizations you work with, ask if they can link to your site. A shoutout from your town’s Chamber of Commerce or a local news story about your community project can do more for your visibility than a random link from some sketchy blog halfway across the world.

You can also earn backlinks by doing something newsworthy: sponsoring a local event, offering expert quotes to journalists, or sharing helpful resources that others naturally want to reference.

5. HARO/digital PR

HARO (Help A Reporter Out) is like speed dating for publicity. Reporters post questions, and if you give them a good answer, they might quote you in a big publication. Imagine getting your name in Forbes or Business Insider. That’s free traffic and instant credibility.

But to make HARO (or digital PR in general) actually work, you’ve got to treat it like a real conversation, not a copy-paste pitch. Read the question carefully, keep your response tight, and give a quote that sounds like a person. 

You can take it a step further, too: follow up with journalists you’ve helped before, stay active on LinkedIn, and pitch fresh story ideas around industry trends or local angles. 

6. Social media sharing & engagement

Social media isn’t just for selfies. It’s a way to show the people behind your business and invite them in. Sharing your blogs, behind-the-scenes looks, or customer wins helps your audience see what you actually do and why it matters. 

A home service business, for example, can post before-and-after photos of a recent remodel on Instagram or TikTok. People love seeing transformations, and it gives them a reason to check out your website for more info or to book a service.

The real trick is engagement. Don’t just post and ghost. Reply to comments, answer questions, and even join conversations in relevant hashtags or groups. 

7. Viral or shareable content 

Sometimes it’s all about making something people want to share. Quick videos, memes, or infographics can do the trick. Take Spotify’s “Wrapped” campaign. It’s fun, personal, and social-media-ready, so users naturally post it everywhere, giving Spotify massive exposure without spending on ads.

The key is knowing your audience. What makes them laugh, nod in agreement, or think “wow, I need to show this to someone”? It can be a behind-the-scenes peek at your business, a clever tip that saves people time, or even a challenge that gets followers involved. 

Viral content isn’t just for big brands. Small businesses can do it too if they make something authentic and shareable. And when it spreads, it drives traffic, builds awareness, and makes your brand feel a little bigger than it really is.

8. Influencer shoutouts & partnerships

You don’t need a celebrity influencer; local ones work too. Think about a neighborhood café teaming up with a local foodie on Instagram or TikTok. They post a story or a reel trying your new latte, tag your business, and suddenly their followers are curious enough to check you out. 

Those small partnerships feel more personal and relatable than big-brand ads, and the traffic you get is usually made up of people who are actually nearby and likely to visit. You can go beyond just a single post, too. Offer an exclusive tasting, a behind-the-scenes tour, or a small giveaway. 

9. Online directories & review platforms

Don’t forget the basics: set up your Google Business Profile, Yelp page, or any industry-specific directory. People look for trust signals. That’s why reviews matter so much. A few honest, glowing five-star reviews can be the nudge someone needs to choose your business over a competitor’s.

Don’t be shy about asking happy customers to leave feedback; a quick text or email reminder works wonders. And respond to reviews, even the negative ones. Saying “thanks” or addressing concerns shows you actually care. 

10. Forums & community engagement

People are always asking questions on places like Reddit, Quora, or niche forums. The trick is to jump in genuinely: answer questions, offer real value, and don’t just drop links everywhere. 

If you’re a financial advisor, for example, sharing practical tips on r/personalfinance or breaking down budgeting strategies on Quora can help people. And when it makes sense, you can link back to a more detailed guide on your site.

11. Podcast guest appearances

Podcasts have super loyal listeners. Being a guest gives you a chance to share your expertise in a natural, conversational way. A fitness coach, for example, could talk through practical workout tips or nutrition hacks and casually mention their website for extra guides, meal plans, or free resources.

The beauty of podcasts is that the audience trusts the host, and that trust often transfers to you. To make the most of it, prepare a few useful takeaways that listeners can actually apply, and sprinkle in mentions of your site only where it adds real value. 

12. Partnerships & co-marketing campaigns

Team up with other businesses that share your audience but aren’t direct competitors. Take a florist and a wedding photographer, for example. They could create a simple guide for couples on planning picture-perfect wedding décor and share it on both of their websites. Suddenly, both businesses get exposure to a new, highly relevant audience without spending extra on ads.

The key is to make it useful for the audience. Bonus points if it’s something visually appealing, downloadable, or interactive, like a checklist, mini ebook, or video series. Done right, it drives traffic, sparks social shares, and can even spark repeat collaborations down the line. 

Owned traffic strategies (you control the channels)

Owned traffic is the kind you have full control over: your email list, your website, and your community. Unlike ads or social media, which can change at any moment, these are channels you control. Build them once, and they keep giving back.

13. Email newsletters & drip campaigns

Email’s still one of the easiest ways to bring people back to your site. The trick is to make your emails feel useful, not pushy. Share updates, actionable tips, or special offers, and don’t be afraid to get a little personal so people feel like they’re hearing from a real person, not a robot.

Drip campaigns are great for new subscribers because they guide people gently. For example, a consultant could set up a three-part series: the first email introduces who they are and what they do, the second shares a helpful blog or resource that actually solves a common problem, and the third invites the reader to book a consultation or check out a service page. 

14. Content marketing (guides, ebooks, webinars, case studies)

Longer content pieces help you stand out. Think guides, eBooks, quick webinars, or case studies. They show your expertise and give visitors something useful. For example, HubSpot built a massive following by giving away free, actionable guides, but small businesses can do the same without a huge budget. 

A local landscaping company, for instance, could put together a “Spring Yard Prep Checklist” or a short case study showing how they transformed a tricky backyard.

People will remember the business that solved a problem for them, and if your content is easy to access and digest, they’ll naturally come back for more. Make it shareable, like a handy PDF or a short webinar.

15. Website conversion tools (pop-ups, lead magnets, CTAs)

Turn visitors into leads with simple tools. Pop-ups, lead magnets, or clear call-to-action buttons make it easy for people to take the next step, like signing up, downloading a guide, or booking a consultation. 

For example, a home renovation business could offer a free “Budget-Friendly Kitchen Upgrade Checklist” as a lead magnet. A well-placed pop-up or a bright button linking to it can turn casual browsers into serious leads.

Timing matters; a pop-up that appears too soon can frustrate visitors, but one that shows up after someone’s browsed a few pages can feel like a friendly suggestion. Clear, action-oriented language works best: instead of “Click Here,” try “Get Your Free Guide” or “Book Your Consultation Today.” 

16. Repurposing content across channels (blog -> social -> email)

Get more mileage from your work. One blog post can become a LinkedIn update, a quick Instagram carousel, or a short tip in an email. For example, a landscaper who writes a “10 Lawn Care Tips” blog could turn each tip into a weekly social post, a story showing before-and-after photos, or a handy checklist sent to subscribers.

You don’t have to reinvent the wheel. Just tweak the tone, format, or visuals to match where it’s going. Repurposing also keeps your brand consistent across channels, so whether someone discovers you on Instagram, LinkedIn, or through your email, they see the same helpful expertise. 

17. Optimized internal linking and site architecture

Keep visitors clicking around by linking related pages and blogs together. Google likes it too. When related pages and blog posts are linked together, people naturally keep clicking around, exploring more of what you offer. 

For example, a lawyer could link a “Family Law Overview” page to blogs about custody, divorce, mediation, or adoption. Not only does this help visitors find exactly what they’re curious about, but it also signals to Google that your site is well-organized and full of relevant content. 

Make your links feel helpful, not forced. The anchor text should be natural and descriptive, like “tips for navigating a divorce” instead of “click here.” 

18. Client engagement tools (live chat, scheduling, AI assistants)

Make it simple for people to reach you. Live chat, a scheduling button, or even an AI chatbot  can stop visitors from leaving. For example, an accounting firm could put a “Book Your Consultation” button right on the homepage or offer a live chat where someone can quickly answer tax-related questions.

People don’t always want to call or wait for an email reply. They want answers now. A friendly AI assistant or chat widget can guide them, suggest helpful resources, and even pre-fill forms to save time. These tools make your site feel responsive, professional, and approachable. 

19. Building a loyal community (private groups, brand forums)

Communities give people a reason to stick around. You could start a private Facebook group, a LinkedIn community, or even a simple forum on your site. Think of Apple’s ecosystem: they’ve built spaces where users swap tips, show off setups, and help each other out, which keeps fans engaged and loyal.

For a small business, it could be as simple as a “Home Garden Tips” group for a landscaping company, or a “DIY Home Renovation” forum for a contractor. The goal is to spark conversation and provide value without being pushy. Answer questions, highlight member successes, and share exclusive tips or resources. 

20. SMS marketing (updates, offers, reminders)

Texts get read more than emails. It’s perfect for short, timely messages like appointment reminders, special offers, or last-minute updates. A dental office, for instance, can send a quick text reminding patients of an upcoming cleaning and include a direct link to reschedule if needed. That little nudge can prevent no-shows and keep the schedule full.

Keep messages helpful, clear, and personal. You don’t want to spam people; you want them to feel like you’re making their life easier. A boutique store could text a VIP customer about a flash sale on items they’ve browsed before, or a local café could send a morning “Today’s special” alert. 

21. Video marketing hosted on your own site

Videos catch the eye and keep people around longer. Think how much easier it is to understand a workout move by seeing it in action rather than just reading instructions. A fitness coach, for example, could post short workout demos, quick nutrition tips, or behind-the-scenes clips right on their site. 

The bonus is that hosting videos on your own site keeps people in your ecosystem, increasing the chance they’ll explore other pages, sign up for a newsletter, or book a session. You can even sprinkle in clickable calls-to-action within or around the video, like “Download this week’s full workout plan” or “Book a free consultation.”

22. SEO-focused content hubs/topic clusters

Think of this as organizing your content into one “main page” with lots of related pages around it. It helps Google see you as an expert. 

For example, a real estate agent could create a “Home Buying Hub” as the main page, then link to separate posts about mortgages, home inspections, negotiating offers, and moving checklists. Visitors get a clear roadmap, and Google sees a well-organized site that covers the topic thoroughly. 

Paid traffic strategies (ads & sponsorships)

Sometimes waiting for people to find your website isn’t enough. Paid traffic helps you show up where your potential clients are already looking.

23. Google Ads (search + display) 

Google Ads places your site in front of people already searching for what you offer. You can run text ads that show up in search results or visual display ads across other websites your audience visits. For example, a small law firm in Houston could bid on “estate planning attorney” so anyone searching for that service sees them first.

The real advantage is targeting. You’re not casting a wide net and hoping for bites but reaching people actively looking for your solution. You can tweak ads for location, time of day, or even the device people are using, making every dollar count. Combine this with smart landing pages that match the ad’s promise. 

24. Paid social campaigns (Facebook, Instagram, LinkedIn, TikTok)

Social media ads allow you to target people based on their interests, where they are, or even what they do. You can boost a post, promote a video, or run a full ad campaign that appears right in people’s feeds.

For example, a local fitness gym could run an Instagram ad showing a quick, punchy workout clip aimed at nearby users who follow fitness pages or have engaged with health content. Pair the ad with a strong call to action, like “Book your free class this week,” and you turn casual scrollers into potential members. 

25. Retargeting ads

Ever notice ads following you around after visiting a website? That’s retargeting. It reminds people who checked your site to come back and take action. For example, a cleaning service could retarget visitors who checked pricing but didn’t book yet, showing them an ad with a friendly nudge like “Spots filling up fast: book your clean today!”

Prioritize subtlety and timing. You don’t want to annoy people with constant ads, but a well-timed reminder can make all the difference between a lost lead and a booked client. Retargeting works because the audience is already familiar with you. A few well-placed ads across social media or the web can keep you top-of-mind and increase conversions.

26. Sponsored content or native ads

These are articles or posts that look like regular content but feature your business. Team up with blogs or media sites your audience reads. For instance, a web designer could sponsor a “Small Business Website Trends” article on a popular marketing blog. Readers get useful info, and the designer gets exposure, traffic, and credibility without interrupting the experience.

Focus on value first. The content should genuinely help the reader, not just advertise your services. Include tips, examples, or insights that people can use right away, and then naturally weave in your brand as a trusted resource. 

27. Influencer paid collaborations

Pay influencers to showcase your product or service to their followers. It works best if their audience matches yours. 

For example, a skincare brand could team up with a TikTok creator to share their morning routine featuring the brand’s products. The video feels personal and relatable, and viewers are more likely to click through to the website to learn more or make a purchase.

Pick influencers who genuinely align with your brand and whose style fits your product. Audiences can tell if it’s forced. You can provide guidelines or talking points, but let the influencer keep their voice. 

28. Affiliate programs

Let others promote your site in exchange for a commission. Say you sell online courses; you could offer affiliates 10% per student they bring in. Bloggers, YouTubers, or niche creators love this because they get rewarded for sharing content they genuinely like and believe in.

Provide affiliates with ready-to-go links, banners, or swipe copy so promoting your site is effortless. Track performance clearly so everyone knows what they’re earning. 

29. Paid listings in niche directories

Pay to get your business in specialty directories. It’s simple exposure to the right people. For example, a boutique hotel could pay to appear in a luxury travel directory, landing in front of travelers actively searching for high-end accommodations.

Niche directories combine exposure with credibility. Being listed alongside similar businesses signals quality and relevance. You can also often include photos, descriptions, and links back to your site, giving visitors an easy path to learn more or book. 

30. Media buys (industry sites, newsletters, podcasts)

Purchase ad space on websites, newsletters, or podcasts that your audience trusts. For example, a B2B software company could sponsor a popular SaaS newsletter, landing their service in front of decision-makers actively looking for solutions.

When your ad appears alongside content people already value, it doesn’t feel intrusive. You can get creative too: sponsor a newsletter with a special offer, or run a podcast ad that’s read by a host your audience already trusts. 

31. Event sponsorships/virtual event ads

Sponsor a webinar, an event, or a virtual conference to get your name out there. For example, a local diner could sponsor a virtual food festival, have their logo and website featured on the event page, or even offer an exclusive promo to attendees. That visibility can directly translate into reservations or new customers checking out your menu online.

The trick is picking events that genuinely match your audience. A fitness gear brand sponsoring a wellness webinar or a small tech company supporting a virtual startup conference will reach people who actually care about what they offer. You can also host a giveaway, offer a demo, or provide downloadable resources tied to the event. 

Why a balanced approach works best

Getting more people to your site isn’t a matter of simply choosing one method and hoping for the best. Earned traffic, such as SEO and social shares, is time-consuming but builds trust. Owned channels, such as your blog or email list, provide you with consistent, long-term results. Paid options, like ads, get quick wins and are easy to scale. 

“The key is not to rely on one source. Mix earned, owned, and paid traffic so you’re not putting all your eggs in one basket,” says B12’s content strategy lead. 

The smartest businesses combine all three, so traffic keeps coming in consistently.

Source: https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/

How B12 helps small businesses drive traffic

SEO-ready websites

B12’s AI builder has powered over 3M websites, helping small businesses get online fast. B12 sites come ready for search engines, so your pages are more likely to show up without extra work. That allows more people to discover you when they’re searching online. 

And since the sites are being optimized from the start, you won’t have to worry about leaving out important SEO factors. Plus, B12 sites come with built-in security like HTTPS, TLS encryption, and other privacy protections. That way, your visitors feel safe, and you don’t have to worry about compliance headaches.

Content creation support

Get help writing blogs, website content, and newsletters that actually bring in visitors using AI Assist. Regular, valuable content keeps your audience coming back for more. And with new content, your site looks active and credible to visitors and search engines alike.

Integrated conversion tools

Turn casual visitors into leads without breaking a sweat. With B12, you can add forms, pop-ups, and clear calls to actions on your site. Just ask B12’s AI Agent to add a contact form, make sure it includes all the fields you need, and watch it appear instantly. You can also tweak the layout, colors, and wording so it fits your site perfectly.

Pop-ups are another easy way to capture attention. Offer a downloadable checklist, a special promotion, or a newsletter signup. For example, a consulting firm could trigger a pop-up after someone reads a services page, inviting them to schedule a free consultation. A boutique retailer might show a limited-time offer to first-time visitors. 

B12 makes setting these up simple, and the AI Agent even suggests what might work best based on your site and audience. You can experiment with different forms, pop-ups, and CTAs, track what works, and adjust instantly, all from one place. With B12 handling the heavy lifting, you spend less time tinkering and more time turning visitors into customers.

Integrations 

B12 integrates with email, calendar, and CRM software, so you can manage leads without switching between apps. It keeps your workflow running smoothly and saves you time. And it makes it easy to follow up with prospects, so fewer opportunities slip through the cracks.

Conclusion

When it comes to finding the best ways to drive traffic to a website, there’s no single magic trick. The best results come from mixing earned, owned, and paid strategies. Start with a few that feel doable (3 to 5 is plenty), then build from there as you see what works. 

With B12, you can set up an SEO-friendly site with built-in tools that turn visitors into leads, so all your traffic efforts actually pay off. 

Try B12 today!