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AI website builders can get a site live fast, but speed doesn’t automatically mean everyone can actually use it. A completely free AI website builder might generate clean layouts and polished copy, yet still miss things that matter to real people, like readable text, clear navigation, or forms that work with screen readers. 

Inclusivity is about making sure your site works for visitors with different abilities, devices, and needs. This checklist is here to help you slow down just enough to review what the AI created, spot common gaps, and make practical fixes so your website feels welcoming, usable, and fair to everyone who lands on it.

8 inclusivity checks to run before publishing your AI-built website

Before you hit “publish,” it’s worth doing a few manual checks that help real people actually read, navigate, and use your site without frustration. Treat this checklist like a mini website builder FAQ: it answers the questions you might have about readability, navigation, and forms.

1. Check color contrast for readability

AI tools are great at picking “nice-looking” color palettes, but they often prioritize aesthetics over legibility. Light gray text on a white background might look modern, but for users with low vision, aging eyes, or even someone browsing on a sunny phone screen, it can be nearly impossible to read. That’s where contrast checks matter.

Run your text and background colors through a WCAG contrast checker and aim for at least AA compliance (AAA if you can). Pay extra attention to buttons, links, and form labels. These are areas where low contrast quietly kills usability. Also, watch for text placed over images or gradients. Good contrast makes your dream website usable and easier to read.

2. Confirm font sizes and spacing are accessible 

Small text is one of the fastest ways to lose people. Many AI website creators default to font sizes that look fine on a designer’s screen but strain real users. 

• As a baseline, body text should be at least 16px, with generous line height so sentences don’t blur together. 
• Tight spacing might look sleek, but it makes reading tiring.
• Be careful with ultra-thin or decorative fonts. Avoid trendy typefaces that sacrifice clarity for style. Stick with fonts that have clear letter shapes and good weight options. 
• Use the AI site builder’s drag-and-drop editor to make headings clearly stand out from body text. Paragraphs should have breathing room. When spacing feels comfortable, users stay longer, scroll more, and actually absorb what you’re saying.

3. Add alt text to all images

Even if the best AI website builder auto-generates alt text, don’t assume it’s accurate or helpful. An AI website design generator often describes what’s visually present (“image of a person at a desk”) instead of explaining why the image exists. Good alt text focuses on purpose. Is the image decorative? Supporting a point? Acting as a button or link?

For example, instead of “photo of a woman smiling,” something like “small business owner using online scheduling software” gives screen reader users real context. This also helps with SEO since search engines rely on alt text to understand images. Decorative images can use empty alt attributes, but meaningful images should always tell a clear story in words.

4. Ensure keyboard navigation works smoothly

Not everyone uses a mouse or trackpad. Some users rely entirely on keyboards, switch devices, or assistive technology. Your complete website should be fully usable with just the Tab, Enter, and arrow keys. That means menus open correctly, buttons are reachable, and forms can be completed without guessing.

As you tab through the page, watch for visible focus indicators. Users should always know where they are on the screen. If focus disappears, jumps randomly, or gets stuck, that’s a serious accessibility issue. Smooth keyboard navigation is one of the clearest signs that a website was reviewed by a human, not just generated by an AI website maker.

5. Test screen reader compatibility

If someone can’t use a mouse or visually scan your page, a screen reader becomes their main way in. 

Start with headings. Screen readers rely on proper heading order (H1, H2, H3) to explain page structure. Every heading should describe what comes next, not just decorate the page.

Icons and menus need attention, too. Hamburger menus, social icons, and buttons often look obvious visually but are invisible to screen readers without ARIA labels. Labels should clearly say what the action is, like “Open navigation menu” or “Submit contact form.”

Also, watch out for layout-only text placed inside heading tags. Run your fully functional website through a screen reader (even briefly), and you’ll hear issues instantly.

6. Look for gender-neutral, culturally neutral language

An AI website generator is trained on massive amounts of content, and that content isn’t always neutral or inclusive. As a result, AI-generated copy can quietly default to gendered language, Western-centric examples, or imagery that only reflects one type of customer.

Start by scanning your copy for assumptions. Phrases like “businessmen,” “his clients,” or examples that assume a single family structure or cultural background can alienate people fast. Swapping in gender-neutral terms like “they,” “their,” or role-based language costs nothing and instantly broadens your audience.

Next, look at imagery. Stock photos and AI-generated visuals often overrepresent one race, age group, or body type unless you intervene. A truly inclusive website shows variety without turning it into a statement piece.

7. Ensure AI-powered forms are accessible

Forms are where accessibility mistakes directly hurt conversions. If someone can’t fill out your form, they can’t contact you. Accessible forms and clear navigation help any marketing agency or service professional ensure their websites are usable.

Every input field needs a clear, visible label. Labels should explain exactly what’s required, like “Email address” or “Company name.”

Error messages matter just as much. If a form fails silently or highlights errors using color alone, users with visual impairments may never know what went wrong. Error messages should be specific (“Please enter a valid phone number”) and readable by assistive tech.

Also, check keyboard navigation. Non-technical users should be able to tab through fields in a logical order and submit the form without touching a mouse. 

8. Audit mobile accessibility

Mobile accessibility goes beyond “it fits on my phone.” Many AI-generated websites technically resize, but they’re still frustrating or unusable for real people.

Tap targets are a big one. Buttons and links need enough space around them so users with limited motor control don’t accidentally tap the wrong thing. Tiny links packed too closely together are a common AI design issue.

Text scaling is another check people skip. If someone increases text size in their phone settings, does your layout hold up, or does it break, overlap, or cut off content?

Finally, review your responsive structure. Navigation menus, pop-ups, and forms should work just as smoothly on mobile as on desktop. 

How AI website builders like B12 support accessibility

Creating an inclusive website on a custom domain doesn’t have to be a headache, especially when you’re using an AI website builder like B12. Here’s how it helps:

1. Accessibility baked in from the start

B12 sites feature clear layouts, readable fonts, and consistent navigation. This makes it easier for users with visual impairments or cognitive challenges to navigate your content without friction.

2. Regulation compliance made simple

GDPR cookie banners are automatically supported, ensuring that your visitors are informed. You don’t have to worry about piecing together different plugins or coding custom banners yourself. B12 takes care of it. Its AI builder has already helped users launch over 3 million websites.

3. Structured templates guide inclusivity

• Consistent patterns, headings, and contrast ratios
• Call-to-action buttons, forms, and interactive elements are all easy to find and use 
• Even if you’re customizing layouts or tweaking copy, these templates guide you toward accessible choices without requiring deep technical know-how

In short, B12’s AI doesn’t just generate a professional website quickly. It helps you create websites that work for everyone in just a few clicks. It reduces the guesswork, lowers the risk of non-compliance, and ensures your site communicates professionalism and care for all users. 

You get a polished, user-friendly website without sacrificing inclusivity, right out of the box. Plus, B12 keeps your business websites and your clients safe with built-in security like HTTPS, TLS encryption, and strong data protection.

Conclusion

Creating an inclusive website takes more than just good design. It requires thoughtful checks at every step. By running these 8 inclusivity checks and leveraging a reliable AI website builder like B12, you can make sure your custom site isn’t just visually appealing but genuinely accessible to everyone. 

Start building a website that looks great, works well for all users, and reflects your brand’s commitment to inclusivity with B12 today.